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  • From Brand Vision to Brand Evaluation
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    From Brand Vision to Brand Evaluation

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how...
    RRP: $441.00
    $435.00

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  • Brands
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    Brands

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the...
    RRP: $98.99
    $98.00

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  • Brands
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    Brands

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the...
    RRP: $395.00
    $390.00

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  • Branded
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    Branded

    Colourful brands and packaging erupted in the 1920s and 30s, when tariffs killed flour exports to Europe. Australian manufacturers courted Asian markets with fun and exciting new labelling. Junk...
    $59.95

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  • Brand Management
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    Brand Management

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest...
    $146.00

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  • City Branding
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    City Branding

    Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in...
    RRP: $395.00
    $390.00

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  • Brands and Consumers
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    Brands and Consumers

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    RRP: $60.99
    $60.00

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  • Sport Branding
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    Sport Branding

    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through...
    RRP: $362.00
    $357.00

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  • Brand Culture
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    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    RRP: $121.99
    $121.00

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  • Sport Branding
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    Sport Branding

    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through...
    RRP: $100.99
    $100.00

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  • Branding Masculinity
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    Branding Masculinity

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...
    RRP: $176.99
    $175.00

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  • CEO Branding
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    CEO Branding

    CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful...
    RRP: $395.00
    $390.00

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  • The Brand Book
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    The Brand Book

    Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in...
    RRP: $45.00
    $44.00

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  • Sport Brands
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    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    RRP: $121.99
    $121.00

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  • Brand Positioning
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    Brand Positioning

    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy...
    RRP: $92.99
    $92.00

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  • Brand Management
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    Brand Management

    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond...
    RRP: $362.00
    $357.00

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  • Brand Seduction
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    Brand Seduction

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • Brand Valuation
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    Brand Valuation

    In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of...
    RRP: $107.99
    $107.00

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $432.00

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  • Brand Warfare
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    Brand Warfare

    What is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew...
    $43.99

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  • Branding Television
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    Branding Television

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new...
    RRP: $362.00
    $357.00

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  • Brand Journalism
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    Brand Journalism

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of...
    $392.00

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  • Branding Diversity
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    Branding Diversity

    Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.Advancing an innovative, critical perspective on advertising, the book challenges the...
    RRP: $46.99
    $46.00

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  • Navigating Brand Activism
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    Navigating Brand Activism

    In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and...
    RRP: $69.99
    $69.00

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  • Destination Brands
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    Destination Brands

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with...
    RRP: $441.00
    $435.00

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  • Brand Naming
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    Brand Naming

    You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a...
    $59.99

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  • Branding Berlin
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    Branding Berlin

    This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural...
    RRP: $362.00
    $357.00

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  • Digital Brand Romance
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    Digital Brand Romance

    Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online - including the ones...
    $62.99

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  • Trust and Brand Management
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    Trust and Brand Management

    Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in...
    RRP: $100.99
    $100.00

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  • BranD No.78
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    BranD No.78

    In the face of AI, the design industry is shrouded in anxiety caused by uncertainty. Topics such as "the impact of AI on the design industry" have received widespread discussion on social media, but...
    RRP: $34.99
    $34.00

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  • Place Branding
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    Place Branding

    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles...
    RRP: $362.00
    $357.00

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  • Sport Branding Insights
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    Sport Branding Insights

    In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a...
    RRP: $52.99
    $52.00

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  • Brands on a Mission
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    Brands on a Mission

    Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is...
    RRP: $65.99
    $65.00

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  • Strategic Brand Management
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    Strategic Brand Management

    The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses,...
    RRP: $362.00
    $357.00

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  • Brand Hustle
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    Brand Hustle

    How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do more with...
    $34.95

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  • Brand Gravity
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    Brand Gravity

    B2B buyers aren't waiting for your pitch—they're already in motion. By the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that...
    $25.00

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  • Strategic Brand Management
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    Strategic Brand Management

    The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses,...
    RRP: $92.99
    $92.00

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  • Digital Brand Management
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    Digital Brand Management

    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand...
    RRP: $362.00
    $357.00

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  • No Bullsh*t Branding
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    No Bullsh*t Branding

    Stop selling pretty logos. Start building brands that work in the real world. Do inflated processes, branding jargon, and performative "thought leadership" leave you feeling like creativity is not...
    RRP: $69.99
    $68.00

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  • Navigating Brand Activism
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    Navigating Brand Activism

    In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and...
    RRP: $307.00
    $303.00

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  • Building the Athlete Brand
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    Building the Athlete Brand

    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have...
    RRP: $83.99
    $83.00

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  • Building the Athlete Brand
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    Building the Athlete Brand

    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have...
    RRP: $362.00
    $357.00

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  • Image coming soon
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    Strategic Brand Storytelling

    In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic...
    RRP: $100.99
    $100.00

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