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  • Brands and Branding
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    Brands and Branding

    Stephen Brown

    Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services,...
    $90.29

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  • Brands and Branding
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    Brands and Branding

    Brown, Stephen

    A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to...
    $287.06

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  • The Brand Beside The Brand The Brand Beside The Brand
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    The Brand Beside The Brand

    LaRita Shelby

    The Brand Beside The Brand transforms the traditional   notions of a business backing a product or an employee who is backed by a company.  Instead it offers transitional ideas and suggestions that...
    RRP: $21.18
    $20.44

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  • Brand New Brand You
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    Brand New Brand You

    Garry Browne

    In Brand New Brand You Garry Browne shares over 40 years of experience in branding in the FMCG and in the not-for-profit sector to help people take action to build and maintain their personal brand,...
    RRP: $24.95
    $24.08

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  • Rich Brand Poor Brand Rich Brand Poor Brand
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    Rich Brand Poor Brand

    David Brier

    Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention.Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built.It...
    $145.45

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  • Brands, Political Brands, and Donald Trump Brands, Political Brands, and Donald Trump
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    Brands, Political Brands, and Donald Trump

    Jess M Collen

    A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one...
    RRP: $16.93
    $16.34

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  • From Brand Vision to Brand Evaluation
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    From Brand Vision to Brand Evaluation

    Leslie de Chernatony

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how...
    RRP: $441.00
    $435.00

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  • Brands
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    Brands

    Jonathan E. Schroeder

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the...
    RRP: $98.99
    $98.00

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  • Brands
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    Brands

    Jonathan E. Schroeder

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the...
    RRP: $395.00
    $390.00

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  • Branded
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    Branded

    Ashton, Paul

    Colourful brands and packaging erupted in the 1920s and 30s, when tariffs killed flour exports to Europe. Australian manufacturers courted Asian markets with fun and exciting new labelling. Junk...
    $59.95

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  • Brands and the City Brands and the City
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    Brands and the City

    Sonia Bookman

    From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people's everyday lives. Drawing on extensive...
    $124.13

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  • Brand Management
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    Brand Management

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest...
    $134.18

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  • Brand Thinking: Building Brands You Can Believe In
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    Brand Thinking: Building Brands You Can Believe In

    Steinke, Allison J.; Park, Haseon

    What does it mean to make a brand "believable," and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation,...
    RRP: $49.99
    $48.00

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  • Brand Momentum Brand Momentum
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    Brand Momentum

    Tony Lewis

    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...
    $37.15

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  • Sport Brands Sport Brands
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    Sport Brands

    Patrick Bouchet

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    $445.98

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  • Breakout Brands Breakout Brands
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    Breakout Brands

    Jared Schrieber

    The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best...
    $82.75

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  • Brand Transformation Brand Transformation
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    Brand Transformation

    Keith Glanfield

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to...
    $137.93

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  • Brands Brands
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    Brands

    Celia Lury

    Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and...
    $163.84

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  • Place Branding Place Branding
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    Place Branding

    R. Govers

    The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of...
    $106.58

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  • Branding the Nation
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    Branding the Nation

    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...
    $67.52

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  • Brands and Consumers
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    Brands and Consumers

    Jaywant Singh

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    RRP: $60.99
    $60.00

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  • Brand Attachment Brand Attachment
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    Brand Attachment

    C. Whan Park

    Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other...
    $121.12

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  • Aaker on Branding
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    Aaker on Branding

    David Aaker

    Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related...
    RRP: $21.95
    $21.40

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  • Brand Romance Brand Romance
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    Brand Romance

    Y. Kusume

    For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel...
    $115.93

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  • Sport Branding
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    Sport Branding

    Jessica R. Braunstein-Minkove

    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through...
    RRP: $362.00
    $357.00

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    Branding to Differ

    Jean-Luc Ambrosi

    In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi...
    RRP: $42.34
    $40.86

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  • City Branding
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    City Branding

    Alberto Vanolo

    Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in...
    RRP: $395.00
    $390.00

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    Jacek Kall

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $131.66

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  • Balanced Brand
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    Balanced Brand

    John Foley

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and...
    RRP: $60.45
    $59.24

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  • Branding Masculinity Branding Masculinity
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    Branding Masculinity

    Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...
    $70.47

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  • Brand Assets
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    Brand Assets

    Tony Tollington

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...
    $204.46

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  • Kellogg on Branding
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    Kellogg on Branding

    Alice M. Tybout

    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...
    RRP: $70.13
    $68.73

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  • The Brand Advocate The Brand Advocate
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    The Brand Advocate

    Bill Nissim

    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...
    RRP: $16.86
    $16.27

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  • Brand Culture
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    Brand Culture

    Jonathan Schroeder

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    RRP: $121.99
    $121.00

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    The Bullhearted Brand

    Joseph Szala

    The statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such...
    RRP: $66.54
    $63.55

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  • The Corporate Brand The Corporate Brand
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    The Corporate Brand

    N. Ind

    The Corporate Brand - The Changing Environment - The Corporate Brand and Corporate Strategy - Analysing the Corporate Brand - Corporate Structures - Communications and the Corporation - Employees:...
    $219.36

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  • Brand Bewitchery Brand Bewitchery
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    Brand Bewitchery

    Park Howell

    Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story...
    $38.43

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  • Branding and Marketing Branding and Marketing
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    Branding and Marketing

    Gavin Turner

    If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading…Did you know:The brand worth the most in the entire world is...
    RRP: $43.55
    $42.03

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