In Brand New Brand You Garry Browne shares over 40 years of experience in branding in the FMCG and in the not-for-profit sector to help people take action to build and maintain their personal brand, relevance and reputation. Everyone should understand and actively manage their personal brand. Understanding the dynamics of building and maintaining a strong, positive personal brand can build self-esteem in those who don't have it and grow personal brand recognition and relevance for those who do, to create a better positioning for themselves in personal and business life. Brand you - what and how we wish to be seen and positioned must be a creation of our own doing. It is built up over a lifetime and can take just a moment or two to lose. Your reputation is everything.
Another critical aspect of a personal brand is relevance. Just like your reputation, your relevance requires active management. Everyone has a reputation whether you manage it or not. Some people are recognised but have no relevance, others have a reputation and are not relevant. So how do you remain relevant throughout your life and develop strong values and a respected reputation? And why should you care? Branded not Stranded explores these and other questions around personal branding and the intersection between reputation, recognition and relevance.
About the Author
Garry Browne, AM has extensive CEO and Chair experience across business, the not-for-profit, and education sectors. In January 2018 Garry was appointed Chairman of Stuart Alexander undefined expertise in transforming organisations; and significant experience in managing cultural change and leading innovative practices. A committed philanthropist and advocate of the For-Purpose sector, his services to the community were recognised in 2014 with a Member of the Order of Australia (AM).
