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  • The Brand Beside The Brand The Brand Beside The Brand
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    The Brand Beside The Brand

    The Brand Beside The Brand transforms the traditional   notions of a business backing a product or an employee who is backed by a company.  Instead it offers transitional ideas and...
    RRP: $21.18
    $20.44

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  • From Brand Vision to Brand Evaluation
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    From Brand Vision to Brand Evaluation

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how...
    RRP: $441.00
    $435.00

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  • Brands
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    Brands

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the...
    RRP: $98.99
    $98.00

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  • Brands
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    Brands

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the...
    RRP: $395.00
    $390.00

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  • Branded
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    Branded

    Colourful brands and packaging erupted in the 1920s and 30s, when tariffs killed flour exports to Europe. Australian manufacturers courted Asian markets with fun and exciting new labelling. Junk...
    $59.95

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  • Brands and the City Brands and the City
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    Brands and the City

    From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people's everyday lives. Drawing on extensive...
    $124.13

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  • Brand Management
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    Brand Management

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest...
    $146.00

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  • Sport Brands Sport Brands
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    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    $445.98

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  • Brands Brands
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    Brands

    Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and...
    $163.84

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  • Branding the Nation
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    Branding the Nation

    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...
    $67.52

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  • Brands and Consumers
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    Brands and Consumers

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    RRP: $60.99
    $60.00

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  • City Branding
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    City Branding

    Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in...
    RRP: $395.00
    $390.00

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $131.66

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  • Sport Branding
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    Sport Branding

    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through...
    RRP: $362.00
    $357.00

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  • Kellogg on Branding
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    Kellogg on Branding

    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...
    RRP: $70.13
    $68.73

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  • Balanced Brand
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    Balanced Brand

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and...
    RRP: $60.45
    $59.24

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  • The Corporate Brand The Corporate Brand
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    The Corporate Brand

    The Corporate Brand - The Changing Environment - The Corporate Brand and Corporate Strategy - Analysing the Corporate Brand - Corporate Structures - Communications and the Corporation - Employees:...
    $219.36

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  • Brand Culture
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    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    RRP: $121.99
    $121.00

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  • Brand Assets
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    Brand Assets

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...
    $204.46

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  • The Brand Advocate The Brand Advocate
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    The Brand Advocate

    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...
    RRP: $16.86
    $16.27

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  • Branding Masculinity
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    Branding Masculinity

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...
    RRP: $176.99
    $175.00

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  • Destination Brands Destination Brands
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    Destination Brands

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with...
    $152.98

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  • Branding TV Branding TV
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    Branding TV

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and...
    $163.84

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  • Brand Manners
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    Brand Manners

    How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep...
    RRP: $32.62
    $31.80

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  • Sport Branding
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    Sport Branding

    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through...
    RRP: $100.99
    $100.00

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  • CEO Branding
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    CEO Branding

    CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful...
    RRP: $395.00
    $390.00

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  • The Employer Brand
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    The Employer Brand

    Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial...
    $96.50

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  • Sustainable Branding Sustainable Branding
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    Sustainable Branding

    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate...
    $131.66

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  • Brand Culture Brand Culture
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    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    $486.64

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  • The Brand Book
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    The Brand Book

    Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in...
    RRP: $45.00
    $44.00

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  • Brand Management
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    Brand Management

    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond...
    RRP: $362.00
    $357.00

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  • Brands That Rock
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    Brands That Rock

    The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it,...
    RRP: $66.50
    $65.17

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  • Brand Positioning
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    Brand Positioning

    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy...
    RRP: $92.99
    $92.00

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  • Sport Brands
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    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    RRP: $121.99
    $121.00

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  • Competitive Branding
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    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $106.53

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  • The Language of Branding The Language of Branding
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    The Language of Branding

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a...
    $147.96

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  • Brand Hollywood Brand Hollywood
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    Brand Hollywood

    From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on...
    $445.98

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  • Brand Seduction
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    Brand Seduction

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • The Origin of Brands The Origin of Brands
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    The Origin of Brands

    What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the...
    RRP: $29.03
    $28.01

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  • Brand Valuation
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    Brand Valuation

    In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of...
    RRP: $107.99
    $107.00

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  • Citizen Brands
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    Citizen Brands

    What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though...
    RRP: $75.85
    $72.44

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  • Corporate Branding Corporate Branding
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    Corporate Branding

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in...
    $445.98

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $486.64

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