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  • Reconnecting Marketing to Markets
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    Reconnecting Marketing to Markets

    The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By...
    RRP: $266.00
    $233.00

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  • Markets and Market Liberalization
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    Markets and Market Liberalization

    The general theme of Volume 24 is the impact of, and reaction to, the spread of market systems and market liberalization by local communities. Part I examines cases in which migration has opened new...
    $304.00

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  • The Marketing Environment (RLE Marketing) The Marketing Environment (RLE Marketing)
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    The Marketing Environment (RLE Marketing)

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and...
    $121.00

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  • Marketing (RLE Marketing) Marketing (RLE Marketing)
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    Marketing (RLE Marketing)

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates...
    $121.00

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  • Markets in Vice, Markets in Virtue
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    Markets in Vice, Markets in Virtue

    This sweeping, comparative study of taxation in the United States and Australia shows that even as governments in the Western world have become increasingly sophisticated tax collectors, a...
    RRP: $104.95
    $92.00

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  • Marketing Automation and Online Marketing Marketing Automation and Online Marketing
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    Marketing Automation and Online Marketing

    If you're looking to automate some or all of your business tasks over the next year, then read below.Marketing automation has revolutionized the way business firms carry out their marketing...
    $50.00

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  • The Rise of Marketing and Market Research The Rise of Marketing and Market Research
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    The Rise of Marketing and Market Research

    Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they...
    $122.00

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  • Marketing Organisation (RLE Marketing) Marketing Organisation (RLE Marketing)
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    Marketing Organisation (RLE Marketing)

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of...
    $121.00

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  • Stock Market and Foreign Exchange Market Stock Market and Foreign Exchange Market
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    Stock Market and Foreign Exchange Market

    Stock market investors trade securities that fluctuate based on a variety of factors. But the exchange market is a currency mechanism, and it is not subject to the same regulations and factors that...
    $25.00

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  • Green Marketing in Emerging Markets Green Marketing in Emerging Markets
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    Green Marketing in Emerging Markets

    Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of...
    $281.00

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  • Marketization Marketization
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    Marketization

    This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of...
    $184.00

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  • Marketing Is Dead, Long Live Marketing Marketing Is Dead, Long Live Marketing
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    Marketing Is Dead, Long Live Marketing

    Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste...
    $77.00

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  • WireGrassroots Marketing WireGrassroots Marketing
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    WireGrassroots Marketing

    Grassroots marketing, often called guerilla marketing, is defined as marketing from the ground up-starting with small groups who expand your marketing message to larger groups. It is often...
    $41.00

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  • The Ethics of the Market The Ethics of the Market
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    The Ethics of the Market

    The Ethics of the Market makes a distinctive contribution to the literature on the morality of the market by synthesizing the work of a number of liberal scholars into a systematic defence of the...
    $184.00

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  • Marketing Psychology Marketing Psychology
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    Marketing Psychology

    PART 1: INTRODUCTORY - Only Diverge - PART 2: THE BEHAVIOUR OF CONSUMERS' ATTITUDES - Marketing's Attitude Problem - Why Not Try Behaviour? - PART 3: BEHAVIOURAL SCIENCE IN MARKETING - A Science of...
    $184.00

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  • Truth in Marketing Truth in Marketing
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    Truth in Marketing

    Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not...Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or...
    $160.00

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  • Marketing Theory
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    Marketing Theory

    Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to...
    $169.00

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  • Emerging Market Emerging Market
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    Emerging Market

    An emerging market is a country that has some characteristics as a developing market but does not meet the standard of the developing market, such as the United States. The “emerging...
    $28.00

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  • AI in Marketing
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    AI in Marketing

    AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the...
    $449.00

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  • Marketing 3.0
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    Marketing 3.0

    Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in...
    $55.00

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  • Critical Marketing
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    Critical Marketing

    Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal...
    $177.00

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  • Marketing and Feminism Marketing and Feminism
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    Marketing and Feminism

    This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and...
    $160.00

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  • Marketing in Evolution Marketing in Evolution
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    Marketing in Evolution

    Introduction; S.A.Shaw & N.Hood - The Rise and Fall of Modern Marketing, and Its Rebirth; C.Gronroos - Another Oxymoron in Marketing: Marketing Strategy; R.Wensley - The Evolution of Consumer...
    $335.00

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  • Marketing Mastery Marketing Mastery
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    Marketing Mastery

    Are you ready to unlock the secrets of modern marketing? If so, then this book is for you. Marketing Mastery: Unlocking the Secrets of Modern Marketing is an essential guide for anyone looking to...
    $26.00

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  • Market and Socialism Market and Socialism
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    Market and Socialism

    This book explores the encounters with market socialism through reforms in China and Vietnam and looks at the distinctions between market socialism and capitalism. The book discusses whether market...
    $227.00

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  • Creative Marketing Creative Marketing
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    Creative Marketing

    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory...
    $227.00

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  • Airport Marketing Airport Marketing
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    Airport Marketing

    This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future...
    $100.00

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  • Managerial Marketing Managerial Marketing
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    Managerial Marketing

    Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketing: The Early Years is a key title in the Legend in Marketing series, showcasing Dr. Jagdish N. Sheth's...
    $158.00

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