662 results for 'brand current'

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  • Brands, Political Brands, and Donald Trump Brands, Political Brands, and Donald Trump
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    Brands, Political Brands, and Donald Trump

    Jess M Collen

    A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one...
    RRP: $16.93
    $16.34

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  • Brand Assets
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    Brand Assets

    Tony Tollington

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...
    $204.46

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  • The Employer Brand
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    The Employer Brand

    Simon Barrow

    Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial...
    $96.50

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  • Brands and Consumers
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    Brands and Consumers

    Jaywant Singh

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    RRP: $60.99
    $60.00

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  • Brand Equity Brand Equity
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    Brand Equity

    Simovic Marko

    This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity...
    RRP: $64.03
    $62.75

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  • Branding Masculinity Branding Masculinity
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    Branding Masculinity

    Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...
    $70.47

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  • Branded Entertainment in Korea Branded Entertainment in Korea
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    Branded Entertainment in Korea

    Hyunsun Yoon

    Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the...
    $176.16

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  • Engaging Brands Engaging Brands
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    Engaging Brands

    Michela Addis

    How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory...
    $78.99

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  • Branded Entertainment in Korea
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    Branded Entertainment in Korea

    Hyunsun Yoon

    Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the...
    RRP: $46.99
    $46.00

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  • Brand Momentum Brand Momentum
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    Brand Momentum

    Tony Lewis

    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...
    $37.15

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  • City Branding
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    City Branding

    Alberto Vanolo

    Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in...
    RRP: $395.00
    $390.00

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  • The Brand Advocate The Brand Advocate
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    The Brand Advocate

    Bill Nissim

    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...
    RRP: $16.86
    $16.27

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  • Branding Masculinity
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    Branding Masculinity

    Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...
    RRP: $176.99
    $175.00

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    Jacek Kall

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $131.66

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  • Brands and Consumers Brands and Consumers
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    Brands and Consumers

    Jaywant Singh

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    $176.16

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  • Nation Brand in Oman Nation Brand in Oman
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    Nation Brand in Oman

    Badar Alzadjali

    Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, De Montfort University Leicester, course: Master of Science in Marketing Management,...
    RRP: $103.95
    $102.39

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  • Building Brand Identity
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    Building Brand Identity

    Lynn B. Upshaw

    Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to...
    RRP: $127.55
    $117.98

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  • Handbook of Media Branding Handbook of Media Branding
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    Handbook of Media Branding

    Gabriele Siegert

    This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research...
    $293.82

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    Jacek Kall

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $486.64

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  • Ethical Branding and Marketing Ethical Branding and Marketing
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    Ethical Branding and Marketing

    Hagai Gringarten

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $445.98

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  • The China Brand Report The China Brand Report
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    The China Brand Report

    Tobias Reinold

    Research Paper (undergraduate) from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Pforzheim University, language: English, abstract: China's influential brands...
    RRP: $92.95
    $91.09

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  • Critical Branding Critical Branding
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    Critical Branding

    Caroline Koegler

    Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the...
    $126.64

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  • Employer Branding for Competitive Advantage Employer Branding for Competitive Advantage
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    Employer Branding for Competitive Advantage

    Geeta Rana

    This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current...
    $445.98

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  • Corporate Brand Design Corporate Brand Design
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    Corporate Brand Design

    Mohammad Mahdi Foroudi

    Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature...
    $131.66

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  • The Branded Ones The Branded Ones
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    The Branded Ones

    Joanna Beresford

    Beneath a façade of palm trees and sunshine, homelessness and addiction are bubbling to the surface.It can be hard to shake the brands others place on you; Derek, currently homeless, knows this...
    RRP: $41.13
    $40.10

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  • Image coming soon
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    Brand Jesus

    Tyler Wigg Stevenson

    In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical...
    $41.00

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  • Critical Branding Critical Branding
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    Critical Branding

    Caroline Koegler

    Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the...
    $445.98

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  • Brands That Rock
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    Brands That Rock

    Roger Blackwell

    The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it,...
    RRP: $66.50
    $65.17

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  • Brand Management Strategies
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    Brand Management Strategies

    As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies- Luxury...
    $224.00

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  • Branding and Designing Disability
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    Branding and Designing Disability

    Elizabeth DePoy

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    RRP: $104.99
    $104.00

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  • Brand-Driven CEO
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    Brand-Driven CEO

    David Kincaid

    The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David...
    RRP: $65.79
    $64.47

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  • Communicating Fashion Brands
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    Communicating Fashion Brands

    Emily Huggard

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.Enabling readers to connect the tools...
    RRP: $90.99
    $90.00

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  • Ethical Branding and Marketing Ethical Branding and Marketing
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    Ethical Branding and Marketing

    Hagai Gringarten

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $129.15

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  • Branding and Designing Disability Branding and Designing Disability
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    Branding and Designing Disability

    Elizabeth DePoy

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    $445.98

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  • A Rebranding Concept for the Brand Subway A Rebranding Concept for the Brand Subway
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    A Rebranding Concept for the Brand Subway

    Alexandra S. Wiessner

    Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, European Business School London / Regent's College, language: English,...
    RRP: $40.59
    $39.58

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  • The Sage Handbook of Brand Management
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    The Sage Handbook of Brand Management

    Zarantonello, Lia

    The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses...
    $317.86

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  • Personal Brand Pathway Personal Brand Pathway
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    Personal Brand Pathway

    Jay Surti

    Discover the transformative power of personal branding with "Personal Brand Pathway" by Jay Surti. In this comprehensive guide, you'll embark on a journey to unlock your unique identity, develop a...
    RRP: $33.87
    $33.02

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  • Nation-branding in Practice
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    Nation-branding in Practice

    Kristin Anabel Eggeling

    This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher...
    RRP: $98.99
    $98.00

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  • Branding Harvard Branding Harvard
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    Branding Harvard

    Nick Birch

    Research Paper (postgraduate) from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.15, Central Queensland University, course: Brand Image Design, language: English,...
    RRP: $38.39
    $37.43

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  • Nation-branding in Practice
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    Nation-branding in Practice

    Kristin Anabel Eggeling

    This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher...
    RRP: $395.00
    $390.00

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  • Luxury Brands in Emerging Markets Luxury Brands in Emerging Markets
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    Luxury Brands in Emerging Markets

    Glyn Atwal

    The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is...
    RRP: $251.90
    $248.12

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  • Luxury Fashion Brand Management
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    Luxury Fashion Brand Management

    Olga Mitterfellner

    This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly,...
    RRP: $362.00
    $357.00

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  • Leveraging Brands in Sport Business Leveraging Brands in Sport Business
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    Leveraging Brands in Sport Business

    Mark P. Pritchard

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book...
    $324.02

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  • Leveraging Brands in Sport Business
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    Leveraging Brands in Sport Business

    Mark Pritchard

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book...
    RRP: $167.99
    $166.00

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