Trending Bestseller

Brand Equity

Consumer Based Brand Equity In Practice

No reviews yet Write a Review
Paperback / softback
22 June 2010
RRP: $64.03
$62.75
Ships in 3-5 business days

Delivery estimate

Hurry up! Current stock:
This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.
Product Details
ISBN-13
9783639264203
Author
Simovic Marko
Publisher
KS OmniScriptum Publishing
Published
22 June 2010
Format
Paperback / softback

This product hasn't received any reviews yet. Be the first to review this product!

RRP: $64.03
$62.75
Ships in 3-5 business days

Delivery estimate

Hurry up! Current stock:

Brand Equity

RRP: $64.03
$62.75

Description

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.