Behavioural economics Books

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However,...

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling...

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and...

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to...

As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of...

Are you tired of dealing with frustrating situations in your business? Do you want to turn those frustrations into opportunities for growth and success? Then this book is for you. In "The F… Word Advantage", we explore the concept...

This report revises, updates and greatly expands a 1998 booklet by Robert Osmond and KymAnderson, Trends and Cycles in the Australian Wine Industry, 1850 to 2000, which waspublished by the University of Adelaide's Centre for International Economic...

This report was presented to the World Trade Ambassadors in Geneva in late 2016.The study reviews policy developments in recent years and, in the light of that, explores ways in which further consensus might be reached among WTO members to reduce farm...

The world over, organisations structure their business plans around vision, mission, and values statements. However, these are not economic words! They are motivational words that describe qualities of spirit - important for wellbeing, and to reach our...

Generation Shift is an edited collection of essays written mainly between 2020 and 2023, most of which were published either in national newspapers or online. The collection starts when the pandemic hit and the consequences of that huge disruption...

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of...

Credit can be one of the most important negotiating factors in your financial toolbox. With good credit, you gain access to lower interest rates, premium credit cards, and greater spending power. But why stop there? In Secrets of the 800+ Club,...

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world...

In the A+ Legal Office we look at how to create your A+ team, streamline your practice, and reclaim your life. How does a vacation without your laptop sound? With the onset of COVID-19 the working word has drastically changed. We discuss how to not just...

The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book...

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

The phenomenon of consumption has increasingly drawn attention from economists. While the 'sole purpose of production is consumption', as Adam Smith has claimed, economists have up to recently generally ignored the topic. This book brings together a...

The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to...

This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex...

Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and...

Venda más y mejor conociendo a su cliente. La ciencia es muy clara: los hombres y las mujeres usandiferentes partes de su cerebro y por lo tanto se comportan de manera distintaen muchísimas situaciones, incluyendo la manera en que vamos de...

Our societies had been experiencing new technological development.Our business society had developed long time from farming period to manufacturing period, then to service industry period, till to nowadays technology service and manufacturing period. It...

 Our business society had developed long time from farming period to manufacturing period, then to service industry period, till to nowadays technology service and manufacturing period. It brings this question: Can technology or human behavior may...

Our business society had developed long time from farming period to manufacturing period, then to service industry period, till to nowadays technology service and manufacturing period. It brings this question: Can technology or human behavior may...

Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacyKey Features- Master the art of driving...

Presenting a new interpretation of entrepreneurial behaviour, this book focuses on how entrepreneurs consider the future, looking at their social practices, language and rituals through which they neutralize or smoothen future unknowns. The study...

Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At...

The Revenue Catalyst: Mastering the Art of Sales In The Revenue Catalyst, Geoffrey M. Reid offers a compelling exploration of the often-neglected art of sales, positioned as the crucial fifth dimension of business. Reid, drawing from his rich...

Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If you do not handle the situation sensitively, it's all downhill from there. Let Me Speak to the Manager! teaches how to keep customers from...

This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social...

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and...

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development,...

This is a book for  specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how we buy and relate to goods and services. ...

The result of half a century of research and experimentation in economics and management, this Treatise is intended for management practitioners. Socio-economic management (SEAM) makes the demands of humanism in professional life and sustainable economic...

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds...

Are you looking to take your marketing efforts to the next level? Do you want to reach new audiences and grow your business? Look no further! This comprehensive guide to marketing provides you with 10 chapters filled with...