Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.
Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:
Value social networking and aren't shy about sharing opinions
Refuse to remain passive consumers but expect to participate in product development and marketing
Demand authenticity and transparency
Are highly influential, swaying parents and peers
Are not all alike; therefore, understanding key segments is invaluable
Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.
Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:
Value social networking and aren't shy about sharing opinions
Refuse to remain passive consumers but expect to participate in product development and marketing
Demand authenticity and transparency
Are highly influential, swaying parents and peers
Are not all alike; therefore, understanding key segments is invaluable
Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumers.Are you tired of struggling to connect with the largest...
Millennials: The So-Called Entitled Generation is an informative book on one of the world's most controversial generations. The author, Delano Perry, a millennial himself, details the everyday...
I hope as you venture into the mind of a millennial and the complexity of why they are crying, but no one is listening to the scream that you are intrigued like never before. I believe this book will...
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