Behavioural economics Books

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer...

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and...

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that...

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer...

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory.

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go...

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to...

During the last two decades, economic sociology has experienced a remarkable revival and has become one of the most innovative fields of sociological research. Shifts in economic policy worldwide have led to the increasing interest in the sociological...

The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and services is referred to as consumer behavior. It also involves the study of the consumer's mental, emotional and behavioral responses that...

Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong, promotions are attractive to results-oriented managers seeking to increase sales in the short term...

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all...

Introduction, Theoretical And Empirical Evidences, Overview of Urban Slum, Living Conditions of Urban Slum Area, Education Of Slum Childrens, Health Status Of Slum Children, Summary Of Findings, Suggestionsand Conclusion, Bibliography

Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do you know why Amazon completely dominates the e-commerce market? Why does Uber lose money and yet get valued at over fifty billion dollars?...

A report by Cone Communications reported that over 75 percent of people say they'll refuse to purchase a product if the company supported an issue contrary to their beliefs. The evolution of business, due to consumer demand, has seen a need for...

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this...

This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural...

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of...

Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of...

Disability and Shopping:Customers, Markets and the State provides an examination of the diverse experiences and perspectives of disabled customers, industry and civil society. It discusses how the interaction between the three stakeholders should be...

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how...

    This book is concerned how to apply behavioral economy method to  predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the...

The Sales Minute is a great companion piece for salespeople who are committed to improved performance, and for sales managers looking for interesting content for sales meetings. Packed with 101 short tips, The Sales Minute can accessed ongoing and put...

The lifeline of every business is sales! Without sales, none of the other departments,such as accounting, human resources, advertising, marketing, and many others, is necessary. Sales drive revenue. Sales bring in the money. Salespeople are that critical...

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine...

Did you know that 2019 marked the first time in history that people spent more time on their phones than watching TV?The Billion Dollar App tells the story of the apps that have led to this seismic cultural transition. It covers the past decade of the...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture...

This book is about retirement income security. This income security is provided by national public pensions, corporate pensions, and individual and reverse mortgages. However, these systems vary greatly from country to country and, in many countries, do...

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their...

Have you ever wanted to order pizza without driving the staff mad? Emergency Pizza Ordering 911 is your ultimate guide to making your pizza experience smooth and stress-free. Packed with humorous anecdotes and practical advice, this book reveals the...

UNLOCK THE THREADS OF SUCCESS AND WEAVE THE FUTURE OF YOUR BUSINESS.Are you ready to gain a competitive edge?Do you want to revolutionize your market approach?Can you foresee the hidden opportunities in your industry?If you answered yes, keep reading to...

What Makes Us Happy? In his usual distinctive entertaining way, professor Micael Dahlen takes on one of the most important questions of them all. Here he summarizes the results both from his own research and that of other researchers and scientists into...

Die Autorinnen und Autoren des Tagungsbandes diskutieren den Einfluss der Digitalisierung auf die Live Communication und liefern Erklärungsansätze für den erfolgreichen Einsatz digitaler Technologien in der Event- und Messebranche. Der Band fasst die auf...

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions...

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie, der Neurowissenschaft sowie der Medienwissenschaften Erklärungsanätze für den Beitrag von Events zu Markeninszenierung und -aufbau. Der Band fasst...

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process...

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers'...

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary;...

This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It focuses on the significance and circulation of porcelain and crystal sets and ornaments during late...

Cereal-Based Foodstuffs: The Backbone of the Mediterranean provides an overview of cereal-based products in the Mediterranean region, illustrating the spectrum of products from past to present and their various processing methods. The text explores...

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The...

"Macroeconomics in the 21st Century" by Dr. Amon Bietritnau provides a comprehensive overview of macroeconomics, covering key topics such as economic indicators, aggregate demand and supply, fiscal and monetary policy, international trade, economic...