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Decoding Luxe

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Paperback / softback
09 July 1905
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Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand's success withluxe in India, who always look for value-for-money or valuefor-label.

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    Product Details
    ISBN-13
    9789382665984
    Author
    Mahul Brahma
    Publisher
    Repro India Limited
    Published
    09 July 1905
    Format
    Paperback / softback

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    $28.67
    Ships in 3-5 business days

    Delivery estimate

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    Decoding Luxe

    $28.67

    Description

    Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand's success withluxe in India, who always look for value-for-money or valuefor-label.

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