Advertising Books

With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to...

This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how...

Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that...

This book enables readers to discover their inner creative DNA by providing a strong dose of the four elements of the Creative Matrix -Interrogation, Information, Interpretation, and Inspiration. It generates a personal ideation system that produces...

Catalogue du fonds de la maison Noel Ainé et Cie. offers a glimpse into the commercial landscape of 19th-century Paris. This trade catalog from Noel Ainé et Cie provides a detailed listing of the company's inventory, offering valuable...

With limited advertising and marketing budgets and an over communicatedworld, finding a niche or a unique differentiator for a university has becomecrucial. This statement will be supported by the research from Jack Trout andAl Ries in their many books...

The future of the web comes down to two things: who can put the best digital marketing strategy in place and who can convert the most traffic for less. The tools, practices, and laws surrounding digital marketing are constantly changing. Some...

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies...

Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases,...

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with...

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health...

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge...

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and...

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as...

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical...

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core...

Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention.Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built.It takes the next inevitable step in building a brand that can...

Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each...

Hardback gloss finish cover.Page size: 8.5” x 8.5” (216mm x 216 mm).Pages headed: Date, Name, Email Address, Address, TelephoneSufficient for 17 entries per double page width98 lined white pages (enough for 833 entries)A functional Visitors...

India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller...

Linking the worlds of community development, higher education administration, and urban design, this accessible guidebook offers useful information on how universities and communities can best develop partnership projects. Its focus on smart growth...

Now revised and updated to reflect critical changes in economic policy since the last edition, Macroeconomic Issues Today, Eighth Edition, provides Conservative, Liberal, and Radical interpretations and solutions for seven current macroeconomic issues,...

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all...

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer,...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals...

This book provides advice and strategies for bank advertising campaigns, written by advertising expert Theodore Douglas MacGregor. MacGregor covers topics such as print ads, radio and television commercials, direct mail campaigns, and public relations...

The Columbia Management System™ of Points of Focus and Protocols is a proven method of creating and sustaining a successful business. Hoyt (Larry) H. Larison’s many years of serving in executive positions for a variety of profit and...

Twenty-First Century Mad MenPure Creative, the hottest new ad agency in New York City, has set its sights on rap superstar Markus in hopes of cinching one of the most profitable collaborations ever: turning his viral music video depicting acts of...

What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.

The corporate speaker's best friend for adding value, passion, and connection to any talk you give.No one likes to be sold to, but everyone loves a great story. That's why average brands pitch, but smart brands communicate. Get ready to rise above the...

Are you ready to transform your passion for cars into a lucrative business? Dive into our step-by-step guide that unravels the secrets of building a successful mobile car detailing enterprise from scratch. Learn how to craft a robust business plan,...

I often say, "You have something special. You have greatness within you!" When I met Antonio T. Smith, Jr. I knew I met someone with an extraordinary gift. What amazed me is Antonio's drive. Based on his circumstances, his violent...

You'll have a personal superpower for producing compelling solutions in your workplace if you use this foolproof strategy to describing, unpacking, comprehending, and finally solving challenges.Discover the time-tested 7-step problem-solving method used...

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or...

Branding and human capital are considered a firm's most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is...

This is the latest and easy to apply Facebook Remarketing training designed to take you by the hand and walk you through the process of getting the most out of Facebook as a marketing machine for your business. This book explains what remarketing and...

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that...

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents...

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