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Sonic Branding

An Introduction

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Hardback
01 January 2004
$167.44
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Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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    Product Details
    ISBN-13
    9781403905192
    Author
    Daniel M. Jackson
    Publisher
    Springer Nature B.V.
    Published
    01 January 2004
    Format
    Hardback

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    $167.44
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Sonic Branding

    $167.44

    Description

    Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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