Sales and marketing Books

This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.

Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Both are striving to become world class in markets where technology is moving fast and market change...

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings...

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from...

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring...

The Corporate Brand - The Changing Environment - The Corporate Brand and Corporate Strategy - Analysing the Corporate Brand - Corporate Structures - Communications and the Corporation - Employees: the Hidden Asset - The Role for Visual Identity -...

Acknowledgements - List of Figures - A Time for Change - Successful Business Models - Marketing Strategy for Brands and Customers - Creating Value from Brands and Customers - From Image to Interactive Advertising - From Sales to Relationship-building...

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and...

If you believe your ideas are of value - speak up! This book is designed to help you do just that.Filled with practical tips on every aspect of business presenting, in-person and virtual, it provides a powerful, step-by-step process that guides you out...

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating...

Capitalism and Inequality rejects the popular view that attributes the recent surge in inequality to a failure of market institutions. Bringing together new and original research from established scholars, it analyzes the inequality inherent in a free...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature review, to provide an overview of current thinking on...

PART 1: INTRODUCTORY - Only Diverge - PART 2: THE BEHAVIOUR OF CONSUMERS' ATTITUDES - Marketing's Attitude Problem - Why Not Try Behaviour? - PART 3: BEHAVIOURAL SCIENCE IN MARKETING - A Science of Behaviour - A Theory of Consumer Situation - PART 4:...

Introduction; S.A.Shaw & N.Hood - The Rise and Fall of Modern Marketing, and Its Rebirth; C.Gronroos - Another Oxymoron in Marketing: Marketing Strategy; R.Wensley - The Evolution of Consumer Distribution Channels; S.A.Shaw & J.A.Dawson -...

Introduction PART 1: BACKGROUND ISSUES The Environmental State of Our World: Can We Locate the Real Problem? Ecology, Economics, and Industry PART 2: THE CONTEXT OF ENVIRONMENTAL MANAGEMENT Social Trends Environmental Management: the Shape of the Future?...

"10 Sales Tips" is a collection of humorous anecdotes about sales calls gone bad - and tips and insights on how to do better! Based on 30+ years of experience as a professional business sales customer, the author gives a unique and often overlooked...

Employment Methods is a book written by Nathan W. Shefferman and originally published in 1920. The book provides a comprehensive guide to the methods and techniques used in the recruitment and selection of employees. It covers a wide range of topics...

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as...

Our aim in writing this book has been to present for R&D Managers at all levels the type of quantitative methods that have been developed in recent years for the more efficient management of R&D. Hence, we have sought to write...

An Alternative Consumer Behaviour Theory for Asia Distinguishing Features of Asian Culture The Mind-Set of the Individual Consumer Driving Forces in Asian Consumer Behaviour An Example of Asian Consumer Behaviour: The Leisure Industry Marketing...

What and Why Socially Responsible Enterprises The Need for a Planetary Bargain The Seven Azimuths: Who are the Stakeholders ? Codes of Ethics SRE in Practice The Multi-cultural View in Selected Industrialised Countries Frameworks to Measure SRE The...

Poems to the Homeless paints a graphic picture of the poor and the homeless everywhere in the world on a given day. The poems elicit deep feelings of sympathy and compassion towards those who once may have been whole, healthy and productive individuals,...

This Book provides you with everything you need to know about independent contracting to beat the IRS. Actually, they are on our side on this. The Law is on Our side. It is written simply and understandably. It traces the history of our present...

IS ANYONE SO WISE THAT HE CAN LEARN FROM THE EXPERIENCE OF OTHER?

There is power when systems and processes are aligned to service the customer. It is through the coherence of strategies and tactics that success becomes inevitable. Just as a laser beam is powerful because of the coherence and singularity of its...

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has...

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and...

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that...

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the...

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike...

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key...

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable...

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used...

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of...

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the...

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end...

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged...

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge...

Introduction Key Theoretical Issues in Competition Within and Between Standards Market and Committee Mechanisms in Setting Global Standards Committee- and Market-Based Competition in the Mobile Infrastructure Market Committee and Particularly Market...