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Consumer Behaviour in Asia

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Hardback
05 November 1998
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An Alternative Consumer Behaviour Theory for Asia Distinguishing Features of Asian Culture The Mind-Set of the Individual Consumer Driving Forces in Asian Consumer Behaviour An Example of Asian Consumer Behaviour: The Leisure Industry Marketing Implications The Marketing Mix Modernisation vs. Westernisation of Asian Consumer Behaviour Appendix: Case Studies

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    Product Details
    ISBN-13
    9780333736258
    Author
    Hellmut Schütte
    Publisher
    Springer Nature B.V.
    Published
    05 November 1998
    Format
    Hardback

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    RRP: $93.49
    $91.62
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Consumer Behaviour in Asia

    RRP: $93.49
    $91.62

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    An Alternative Consumer Behaviour Theory for Asia Distinguishing Features of Asian Culture The Mind-Set of the Individual Consumer Driving Forces in Asian Consumer Behaviour An Example of Asian Consumer Behaviour: The Leisure Industry Marketing Implications The Marketing Mix Modernisation vs. Westernisation of Asian Consumer Behaviour Appendix: Case Studies

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