Sales and marketing Books

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and...

It is obvious to me, you are serious about taking the correct steps to successfully opening a bed and breakfast. Before you open your doors and start welcoming guests, you should have all your ducks in a row. These tutorials will give you the proven...

The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is...

¿Tienes dificultades para relacionarte con la gente?¿Desearías poder entender cómo piensan, las cosas que hacen, y cómo se sienten?¿O sientes demasiado al asumir su bagaje emocional, incluso sin saber que lo...

El Growth Hacking es un conjunto de tácticas y metodologías orientadas a alcanzar una masa crítica y un rápido crecimiento de usuarios (clientes) para mejorar los beneficios de una empresa. El Growth Hacker, uno de los...

This is a product.The sentence above will make more sense once you read this guide. If you're a creator, an entrepreneur or a producer and want to take your business to the next level, this guide is for you.From books to artwork to videogames, the advice...

If you want to turn your business or personal brand Facebook page into a money making machine, then keep reading! Facebook marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown...

What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement...

Harmonies Economiques (1851) est un livre �����crit par l'�����conomiste fran�����ais Fr�����d�����ric Bastiat. Dans ce livre, Bastiat explore les principes de l'�����conomie politique et examine comment les lois �����conomiques fonctionnent dans la...

Die Wichtigeren Nutzpflanzen Und Deren Erzeugnisse Aus Den Deutschen Colonien (1897) ist ein Buch von Richard Sadebeck, das die wichtigsten Nutzpflanzen und deren Erzeugnisse aus den deutschen Kolonien beschreibt. Das Buch enth�����lt detaillierte...

Das Buch ""Die Industrie der St�����rke und der St�����rkefabrikate in den Vereinigten Staaten von Amerika: und ihr Einfluss auf den englischen Markt"" wurde von Oscar Saare im Jahr 1896 verfasst. Es besch�����ftigt sich mit der amerikanischen Industrie...

Das Buch ""Die Export-Enquete des �����sterreichisch-Ungarischen Export-Vereins 14 und 15 April 1898"" wurde im Jahr 1898 vom Selbstverlag des Vereines Publisher ver������ffentlicht. Es handelt sich hierbei um eine Zusammenstellung von Berichten und...

Le livre ""Code De Commerce Explique: Par Ses Motifs Et Par Des Exemples"" �����crit par Joseph Adrien Rogron en 1831 est une explication compl�����te du Code de commerce fran�����ais. L'auteur explique les motifs derri�����re chaque article du Code et...

The Product-Sharing Village is a book written by Walter Thomas Mills and published in 1894. The book explores the idea of a utopian society where the means of production and distribution are shared equally among all members of the community. Mills...

The Physiology of Food and Economy in Diet, written by William Maddock Bayliss and first published in 1917, is a comprehensive exploration of the scientific principles underlying human nutrition. The book delves into the complex processes by which the...

The Philanthropic Repertory Of Plans And Suggestions For Improving The Condition Of The Laboring Poor, written by John M. Hull and published in 1841, is a book that provides a comprehensive look at various plans and suggestions for improving the lives of...

""The Game In Wall Street: And How To Play It Successfully"" is a book written by William E. Forrest Hoyle in 1898. The book covers the basics of investing in the stock market and provides insights into the strategies and tactics used by successful...

The Fake Installment Business: Being An Outline Of Its Development (1903) is a historical text written by Henry Raymond Mussey. The book explores the development of the fake installment business, which was a fraudulent scheme that emerged in the late...

Money and Bimetallism: A Study of the Uses and Operations of Money and Credit is a book written by Henry A. Miller in 1898. The book is a comprehensive study of the monetary system and the use of bimetallism in the United States. Miller explores the...

Marketing Methods and Salesmanship: Modern Business is a book written by Ralph Starr Butler in 1914. The book provides a comprehensive guide to the marketing and sales techniques used in modern business. It covers topics such as market research,...

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as...

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were...

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how...

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. It will appeal to students of public relations, sociology, media studies, cultural studies and communication studies.

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to...

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content...

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field.

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR...

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the...

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government...

This book contains recent findings of economists who have examined the decision making processes and the trends that relate to agricultural trade with the West by Eastern Europe, the Soviet Union, and China.

Media in the Celebrity Culture Sphere and Other Essays follows Bertha Mkwelele as she reads the written academic materials of her late daughter Neema Edward Mkwelele, who unexpectedly passed away on February 21, 2011 at the age of 22, and contemplates...

For introverts, one of the most intimidating skills they need to develop in order be successful in business and life is networking. Matthew Pollard, the leading expert on introversion and business growth, shares how introverts can actually turn their...

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. ...

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical...

Increase Arts Fundraising. Corporate giving is not the same today as it was just five years ago. This easy-to-read handbook takes a frank look at today's business environment, social responsibility and cause marketing, offering concrete methods on...

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a...

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services.

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.

Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world. Charities in the United...

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.