Sales and marketing management Books

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales...

Master the art of the close with the latest book from the international authority on sales success. Sell Your Way to the Top shows you the exact steps it takes to create a lucrative sales career in any environment or industry by enhancing your sales...

How can this book help you make more sales right now?   Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of...

What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven...

Sales leadership essentials for an era of rapidly advancing digital technology.Effective sales management and running an effective sales organisation is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales...

"Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and jam-packed with useful insights, Brand Seduction shows how...

In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changingThe rise of e-commerce. Big data. AI. Given these trends (and many others),...

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success...

The only sales process you'll ever needIn Warrior Selling: The 12 Steps to Achieving a 100% Conversion Rate, sales guru Jason Forrest gives sales professionals the process, mindset, and persuasive language they need to find their inner sales warrior. The...

Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is-or should be-an important component of competitive advantage for entrepreneurs and established...