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Emotionale Botschaftsgestaltung - Steuerung des Kaufverhaltens?

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Georg-Simon-Ohm-Hochschule Nürnberg (Georg-Simon-Ohm Hochschule), Sprache: Deutsch, Abstract:...

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