3 results for 'Gary L. Lilien'

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  • Optimal Weightlifting Optimal Weightlifting
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    Optimal Weightlifting

    Weightlifting is a popular and effective form of exercise, but few people understand the complex science behind it. In 'Optimal Weightlifting', Gary L. Lilien offers a comprehensive guide to the...
    $48.00

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  • New-Product Diffusion Models New-Product Diffusion Models
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    New-Product Diffusion Models

    Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due...
    $428.00

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  • New Product Success Stories
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    New Product Success Stories

    What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity...
    $93.00

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