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  • Role of Governments in Markets
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    Role of Governments in Markets

    This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on government intervention and unexpected consequences in...
    RRP: $52.99
    $52.00

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  • Remarkable Story of Vaccines
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    Remarkable Story of Vaccines

    This remarkable book tells you everything you need to know about vaccines. Having nearly 40 years’ experience of the subject, the author covers the history of vaccines, how they work, how research is...
    RRP: $176.99
    $175.00

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  • Almark, Vol. 2 (manga)
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    Almark, Vol. 2 (manga)

    Having made it to the Norkh Academy, Almark is one step closer to fulfilling the promise he made to his father becoming a mage. It s time for his first day of classes, and the first step on his new...
    $23.00

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  • Tourism and Hospitality Marketing
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    Tourism and Hospitality Marketing

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and...
    RRP: $88.99
    $88.00

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  • Sexuality in Marketing and Consumption
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    Sexuality in Marketing and Consumption

    This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date...
    RRP: $100.99
    $100.00

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  • Marketplace Without Jews
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    Marketplace Without Jews

    This book examines the economics of everyday life and the Final Solution in Southeastern Europe, specifically the role that the mass confiscation of Jewish property and exclusion of Jews as well as...
    RRP: $362.00
    $357.00

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  • Geography and Tourism Marketing
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    Geography and Tourism Marketing

    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the...
    RRP: $121.99
    $121.00

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  • Assessment of Industrial Markets
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    Assessment of Industrial Markets

    First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial...
    RRP: $307.00
    $303.00

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  • Marketing in a Competitive Economy
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    Marketing in a Competitive Economy

    Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from...
    RRP: $219.00
    $216.00

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  • Global Sport Marketing
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    Global Sport Marketing

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This...
    RRP: $144.99
    $143.00

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  • Marketing Recorded Music
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    Marketing Recorded Music

    This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters...
    RRP: $104.99
    $104.00

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  • Digital Content Marketing
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    Digital Content Marketing

    Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to...
    RRP: $98.99
    $98.00

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  • Fashion Marketing and Communications
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    Fashion Marketing and Communications

    Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of...
    RRP: $86.99
    $86.00

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  • Sociolinguistic Market Of Cairo
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    Sociolinguistic Market Of Cairo

    First published in 1997. The field of Arabic sociolinguistics has made rapid strides since the appearance of the first correlation studies in the early 1980s. Up to that point, studies of...
    RRP: $362.00
    $357.00

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  • Retail Marketing in the Modern Age
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    Retail Marketing in the Modern Age

    Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by...
    RRP: $362.00
    $357.00

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    Foundations of Marketing Practice

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing...
    RRP: $98.99
    $98.00

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  • Fighting Market Failure
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    Fighting Market Failure

    This collection brings together fifteen essays published between 1994 and 2008 which all look into the contribution of a remarkable group of economists known as the "Cambridge school" or the...
    RRP: $362.00
    $357.00

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  • Technology and Innovation for Marketing
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    Technology and Innovation for Marketing

    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer...
    RRP: $362.00
    $357.00

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  • Little Thieves
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    Little Thieves

    Once upon a time, there was a beautiful, kind princess, and her wicked maid. One day, the wicked maid stole the princess's face, and with it her name, her betrothed - everything. The princess had to...
    $20.00

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    Out of Oz

    New York Times BestsellerGregory Maguire’s stunning saga set in the world of Oz comes full circle in the unforgettable conclusion to the Wicked Years series which started with Wicked, the...
    $25.00

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  • Capital Markets Union and Beyond
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    Capital Markets Union and Beyond

    Experts from economics, finance, law, policy, and banking discuss the design and implementation of a future capital market union in Europe.Experts from economics, finance, law, policy, and banking...
    $172.77

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  • From Marx and Mao to the Market
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    From Marx and Mao to the Market

    The emergence of China as a global economic powerhouse, the uncertain path of Russia towards a market economy, and the integration of ten Central and Eastern European countries into the European...
    $250.45

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  • (DSM-5-TR)(TM) Repositionable Page Markers
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    (DSM-5-TR)(TM) Repositionable Page Markers

    The DSM-5-TR Repositionable Page Markers are designed to help you quickly and easily locate key information within DSM-5-TR. The clear portion of each marker should be pressed onto the desired...
    $23.99

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  • Small Firms, Global Markets Small Firms, Global Markets
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    Small Firms, Global Markets

    This volume examines the forces and factors that shape the global competitive environment for small firms, and identifies representative case examples of successful and unsuccessful responses to...
    $121.54

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  • The Global Structure of Financial Markets The Global Structure of Financial Markets
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    The Global Structure of Financial Markets

    This volume uses the original research of experienced contributors to explore recent changes in financial markets. Areas discussed include Latin America, Europe, the USA, Mexico and India. The book...
    $543.31

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  • Music, Movies, Meanings, and Markets Music, Movies, Meanings, and Markets
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    Music, Movies, Meanings, and Markets

    Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.  The book examines other work...
    RRP: $395.00
    $390.00

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  • Adaptive Markov Control Processes Adaptive Markov Control Processes
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    Adaptive Markov Control Processes

    This book is concerned with a class of discrete-time stochastic control processes known as controlled Markov processes (CMP's), also known as Markov decision processes or Markov dynamic programs...
    RRP: $93.49
    $91.62

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  • Base of the Pyramid Markets in Africa Base of the Pyramid Markets in Africa
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    Base of the Pyramid Markets in Africa

    This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.The BOP concept, which is a market-based approach to poverty...
    $124.13

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  • The Real Estate Market in Ghana The Real Estate Market in Ghana
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    The Real Estate Market in Ghana

    This book seeks to fill the information gap on a key emerging real estate market and demystify the perception that the market in Ghana and indeed across sub-Sharan Africa is opaque.
    $163.84

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  • Financial Accounting and Equity Markets Financial Accounting and Equity Markets
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    Financial Accounting and Equity Markets

    Philip Brown is one of the most admired and respected accounting academics alive today. He was a pioneer in capital markets research in accounting, and his 1968 article, co-authored with Ray Ball,...
    RRP: $441.00
    $435.00

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  • Developments in Labour Market Analysis Developments in Labour Market Analysis
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    Developments in Labour Market Analysis

    First published in 1983. This text is designed to enable intermediate and advanced students to attain familiarity with the theoretical concepts used in labour market analysis, and to apply them...
    $445.98

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  • Marketing and Mobile Financial Services Marketing and Mobile Financial Services
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    Marketing and Mobile Financial Services

    Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other...
    RRP: $362.00
    $357.00

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  • Building Value through Marketing Building Value through Marketing
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    Building Value through Marketing

    Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders...
    $445.98

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  • Absolute Essentials of Strategic Marketing Absolute Essentials of Strategic Marketing
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    Absolute Essentials of Strategic Marketing

    Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view of the field for students of marketing strategy.Focused on the...
    $176.16

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