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  • The Selling Game (The Marketeer - Part Two) The Selling Game (The Marketeer - Part Two)
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    The Selling Game (The Marketeer - Part Two)

    Percy Gabbitt is on the run...from virtually everyone. The police want him, a South London gang wants him, The Japanese and the Americans want him. But Gabbitt doesn't know it as he stumbles around...
    $46.24

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  • Marketing Methods and Salesmanship. Part I Marketing Methods and Salesmanship. Part I
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    Marketing Methods and Salesmanship. Part I

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
    $57.61

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  • Markets and Market Liberalization
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    Markets and Market Liberalization

    The general theme of Volume 24 is the impact of, and reaction to, the spread of market systems and market liberalization by local communities. Part I examines cases in which migration has opened new...
    $303.56

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  • Marketing Psychology Marketing Psychology
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    Marketing Psychology

    PART 1: INTRODUCTORY - Only Diverge - PART 2: THE BEHAVIOUR OF CONSUMERS' ATTITUDES - Marketing's Attitude Problem - Why Not Try Behaviour? - PART 3: BEHAVIOURAL SCIENCE IN MARKETING - A Science of...
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    $183.11

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  • Markets in Vice, Markets in Virtue
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    Markets in Vice, Markets in Virtue

    This sweeping, comparative study of taxation in the United States and Australia shows that even as governments in the Western world have become increasingly sophisticated tax collectors, a...
    $83.14

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  • AI in Marketing
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    AI in Marketing

    AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the...
    RRP: $115.99
    $115.00

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  • Marketing Is Dead, Long Live Marketing Marketing Is Dead, Long Live Marketing
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    Marketing Is Dead, Long Live Marketing

    Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste...
    $76.67

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  • Markets of Dispossession
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    Markets of Dispossession

    What happens when the market tries to help the poor? In many parts of the world today, neo-liberal development programs are offering ordinary people the tools of free enterprise as the means to...
    $55.10

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  • Market Consistency
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    Market Consistency

    Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp shows...
    $130.36

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  • Wired Marketing
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    Wired Marketing

    Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context...
    $152.71

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  • Sexuality in Marketing and Consumption
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    Sexuality in Marketing and Consumption

    This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date...
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  • Photography and the Art Market
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    Photography and the Art Market

    The first book to explore the development of photography as an art form from an art-market perspective An essential guide that explains how the market for art photography works and how to navigate...
    $103.00

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  • Sport Marketing
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    Sport Marketing

    The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing...
    $106.59

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  • Handbook of Market Segmentation
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    Handbook of Market Segmentation

    Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their...
    RRP: $395.00
    $390.00

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  • Hidden Markets
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    Hidden Markets

    Across the United States, test publishers, software companies, and research firms continue to take advantage of the revenues made available by federal policies like the No Child Left Behind Act, Race...
    RRP: $362.00
    $357.00

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  • Real Estate Marketing
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    Real Estate Marketing

    Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real...
    RRP: $117.99
    $117.00

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  • The Politics of Marketing the Labour Party The Politics of Marketing the Labour Party
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    The Politics of Marketing the Labour Party

    The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of...
    RRP: $93.49
    $91.62

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  • Ethics in Marketing
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    Ethics in Marketing

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of...
    RRP: $146.99
    $145.00

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  • Market Power Market Power
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    Market Power

    Market Power explores society and economy in medieval Iberia, examining the intersection of regional commercial interests, lordship, and royal authority as part of the evolution of a small village...
    RRP: $93.49
    $91.62

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  • Be a Network Marketing Superstar Be a Network Marketing Superstar
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    Be a Network Marketing Superstar

    Be a Network Marketing Superstar provides a proven multi-step program designed to help readers quickly become stars in the profitable network marketing industry.With equal parts advice and...
    RRP: $32.99
    $31.84

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  • The Political Marketing Game The Political Marketing Game
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    The Political Marketing Game

    The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a...
    RRP: $93.49
    $91.62

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  • The Niche Marketing and Book Guide The Niche Marketing and Book Guide
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    The Niche Marketing and Book Guide

    The Niche Marketing and Book Guide outlines all the golden rules for targeting your book, and any specific business offering, to a particular audience. It takes you through the first steps to...
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    $16.06

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  • Emerged Markets
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    Emerged Markets

    For far too long, emerging markets and developing countries have played a subservient role in the global economy.This book builds a compelling case that a new settlement is needed, that rebalances...
    RRP: $73.99
    $73.00

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  • EcoFusion Marketing
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    EcoFusion Marketing

    This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide...
    RRP: $362.00
    $357.00

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  • Market Analysis for Real Estate
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    Market Analysis for Real Estate

    Market Analysis for Real Estate is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The...
    RRP: $208.00
    $205.00

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  • Marketing Tourism Destinations
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    Marketing Tourism Destinations

    Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula...
    RRP: $215.55
    $199.38

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  • Markets in their Place Markets in their Place
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    Markets in their Place

    Markets are usually discussed in abstract terms, as an economic organizing principle, a generalized alternative to government planning, or even as powerful actors in their own right, able to shape...
    $445.98

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  • Real Estate Marketing
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    Real Estate Marketing

    Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real...
    RRP: $307.00
    $303.00

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  • The English Capital Market The English Capital Market
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    The English Capital Market

    Written by one of the foremost authorities on the English capital market, this book provides a comprehensive overview of the history and workings of this important economic institution. It covers...
    $62.74

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  • An Introduction to Bond Markets
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    An Introduction to Bond Markets

    The bond markets are a vital part of the world economy. The fourth edition of Professor Moorad Choudhry's benchmark reference text An Introduction to Bond Markets brings readers up to date with...
    $99.01

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  • Cause Related Marketing
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    Cause Related Marketing

    Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where...
    RRP: $132.99
    $131.00

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  • Marketing, Rhetoric and Control
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    Marketing, Rhetoric and Control

    Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to...
    RRP: $98.99
    $98.00

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  • Social and Labour Market Policy
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    Social and Labour Market Policy

    Social and Labour Market Policy: The Basics is an engaging and accessible introduction to the subject, which explores the broad historical, social and economic factors which have affected the...
    $32.00

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  • Rituals, Consumption, and Marketing
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    Rituals, Consumption, and Marketing

    Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has...
    RRP: $395.00
    $390.00

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  • Markets, Deliberation and Environment Markets, Deliberation and Environment
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    Markets, Deliberation and Environment

    What is the source of our environmental problems? Why is there in modern societies a persistent tendency to environmental damage? From within neoclassical economic theory there is a straightforward...
    $543.31

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  • Relationship Marketing in the Digital Age Relationship Marketing in the Digital Age
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    Relationship Marketing in the Digital Age

    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays...
    $129.15

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  • Decisions, Games and Markets Decisions, Games and Markets
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    Decisions, Games and Markets

    Decisions, Games and Markets is designed to stimulate new developments in decision theory, game theory and general equilibrium theory, as well as in their applications to economics. The book is ...
    $334.16

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  • Introduction to Sport Marketing
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    Introduction to Sport Marketing

    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only...
    RRP: $362.00
    $357.00

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  • Routledge Handbook of Tourism Marketing
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    Routledge Handbook of Tourism Marketing

    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that...
    RRP: $546.00
    $538.00

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  • Strategic Sport Marketing
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    Strategic Sport Marketing

    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport...
    RRP: $115.99
    $115.00

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