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  • Marketing Insights from A to Z
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    Marketing Insights from A to Z

    Philip Kotler

    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of...
    RRP: $70.13
    $68.73

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  • Political Parties and Electoral Change
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    Political Parties and Electoral Change

    Mair, Peter

    How have Europe's mainstream political parties responded to the long-term decline in voter loyalties? What are the consequences of this change in the electoral markets in which parties now operate?...
    $167.55

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  • MOVE : The 4-question Go-to-Market Framework MOVE : The 4-question Go-to-Market Framework
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    MOVE : The 4-question Go-to-Market Framework

    Sangram Vajre

    Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want...
    RRP: $25.29
    $24.40

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  • Practice-Oriented Marketing Practice-Oriented Marketing
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    Practice-Oriented Marketing

    Ralf T. Kreutzer

    Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict:...
    $258.42

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  • Risk Management in Volatile Financial Markets Risk Management in Volatile Financial Markets
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    Risk Management in Volatile Financial Markets

    Franco Bruni

    intense competition on banks and other financial institutions, as a period of oligopoly ends: more rather than less innovation is needed to help share undi­ versifiable risks, with more attention to...
    RRP: $273.90
    $269.79

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  • Mindfulness and the Art of Change by Choice Mindfulness and the Art of Change by Choice
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    Mindfulness and the Art of Change by Choice

    Philip Cox-Hynd

    Mindfulness changes your brain in 8 weeks. It's linked to increased employee job performance ratings. As a form of meta-awareness or self-observation, it affects reasoning and decision-making. It...
    RRP: $28.99
    $27.98

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  • Reforming U.S. Financial Markets
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    Reforming U.S. Financial Markets

    Two top economists outline distinctive approaches to post-crisis financial reform.Over the last few years, the financial sector has experienced its worst crisis since the 1930s. The collapse of major...
    $58.03

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  • The Seven C's of Why The Seven C's of Why
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    The Seven C's of Why

    Chris Batten

    Written by Chris Batten an international CEO and founder of the Rainmakers Club. The author is on a quest to change the world for the start-Up and Micro businesses by introducing his tried and tested...
    $83.96

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  • Letter C - Caterpillar to Butterfly for Kids 3-8 Letter C - Caterpillar to Butterfly for Kids 3-8
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    Letter C - Caterpillar to Butterfly for Kids 3-8

    Beth Costanzo

    Letter C Activity Workbook. From Caterpillar to Butterfly!It's hard to believe these amazing insects with impressive wingspans and beautifully colored and patterned wings were once creepy crawly...
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    $9.54

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  • Marketbusters
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    Marketbusters

    Rita Gunther McGrath

    Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth-or don't. While...
    RRP: $67.99
    $65.00

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  • What the New Breed of CMOs Know That You Don't What the New Breed of CMOs Know That You Don't
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    What the New Breed of CMOs Know That You Don't

    MaryLee Sachs

    MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know That You Don't...
    $176.16

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  • Sustainable Energy Branding Sustainable Energy Branding
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    Sustainable Energy Branding

    Fridrik Larsen

    Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation-the greatest environmental and economic challenges of our times-are prompting...
    $378.22

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  • Agent Mediated Electronic Commerce II Agent Mediated Electronic Commerce II
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    Agent Mediated Electronic Commerce II

    Alexandros Moukas

    The Internet is spawning many new markets and electronic commerce is changing many market conventions. Not only are old commercial practices being adapted to the new conditions of immediacy brought...
    $121.54

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  • Dual Transformation
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    Dual Transformation

    Scott D. Anthony

    A practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruptionDual Transformation illustrates the...
    RRP: $44.99
    $44.00

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  • Corporate Bullying Saved My Life Corporate Bullying Saved My Life
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    Corporate Bullying Saved My Life

    La Tanisha C. Wright

    La Tanisha C. Wright does what no other tobacco marketing executive has done before: She covertly helps public health leaders and Attorneys General end a predatory marketing campaign and sue the Big...
    RRP: $35.90
    $35.00

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  • Privatizing Poland
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    Privatizing Poland

    Elizabeth Cullen Dunn

    The transition from socialism in Eastern Europe is not an isolated event, but part of a larger shift in world capitalism: the transition from Fordism to flexible (or neoliberal) capitalism. Using a...
    $75.14

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  • Meanings of Work Meanings of Work
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    Meanings of Work

    Frederick C. Gamst

    Examines the fast-changing patterns of work in the global market and the resulting social, cultural, and economic impact on the work force.Meanings of Work examines interconnected cultural, social,...
    $76.74

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  • Warming to Ecocide Warming to Ecocide
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    Warming to Ecocide

    Alan J. Sangster

    Despite scientific evidence that business-as-usual is unsustainable, there is a huge and widespread inertia to 'greening' the planet. Warming to Ecocide considers climate change from a ...
    RRP: $277.09
    $272.93

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  • Drug Development in Psychiatry Drug Development in Psychiatry
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    Drug Development in Psychiatry

    Matthew Macaluso

    The book reviews clinical trial methodology as it pertains to drug development in psychiatry. The reader will understand the process of drug development in psychiatry from discovery through marketing...
    $388.10

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  • Neoliberalism in the Emerging Economy of India Neoliberalism in the Emerging Economy of India
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    Neoliberalism in the Emerging Economy of India

    Byasdeb Dasgupta

    Neoliberal economic reforms over the last four decades have altered the economic cartography of emerging market economies such as India, particularly in the context of international trade, investment...
    $445.98

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  • Neoliberalism in the Emerging Economy of India Neoliberalism in the Emerging Economy of India
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    Neoliberalism in the Emerging Economy of India

    Byasdeb Dasgupta

    Neoliberal economic reforms over the last four decades have altered the economic cartography of emerging market economies such as India, particularly in the context of international trade, investment...
    $116.61

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  • The Pricing Journey
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    The Pricing Journey

    Stephan M. Liozu

    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention...
    $85.52

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  • Image coming soon
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    Stand Up to OCD!

    Imagine each person's brain has a captain and crew. For a person struggling with OCD, it's as if OCD has kidnapped the captain and changed the settings in the brain. Luckily there are plenty of tips...
    $48.99

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  • Cell and Tissue Reaction Engineering Cell and Tissue Reaction Engineering
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    Cell and Tissue Reaction Engineering

    Regine Eibl

    The completion of the Human Genome Project and the rapid progress in cell bi- ogy and biochemical engineering, are major forces driving the steady increase of approved biotech products, especially...
    $323.20

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  • CISO Redefined Protecting Business CISO Redefined Protecting Business
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    CISO Redefined Protecting Business

    Martin Gomberg

    Threats are changing. Laws are changing. Business is changing. The skills we need to protect business have changed. Business needs to maintain its competitiveness and global reach, enter new markets,...
    RRP: $71.38
    $68.17

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  • Soybeans Soybeans
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    Soybeans

    KeShun Liu

    1. Argonomic Characteristics, Production, and Marketing.- I. Origin.- II. Early History in Europe.- III. Early History in North America.- IV. Agronomic Characteristics.- A. Seed Morphology.- B...
    RRP: $152.90
    $150.61

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  • Open Systems for Europe Open Systems for Europe
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    Open Systems for Europe

    T. Elliman

    Open Systems for Europe AD. Elliman, C. Sanger Open Systems for Europe combines two important and topical themes. First, Open Systems - the development of vendor-independent means to link and...
    $115.93

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  • By All Means Necessary
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    By All Means Necessary

    In the past thirty years, China has transformed from an impoverished country where peasants comprised the largest portion of the populace to an economic power with an expanding middle class and more...
    $42.18

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  • Tsukiji
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    Tsukiji

    Theodore C. Bestor

    Located only blocks from Tokyo's glittering Ginza, Tsukiji-the world's largest marketplace for seafood-is a prominent landmark, well known but little understood by most Tokyoites: a supplier for...
    $59.59

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  • Beware the Winner's Curse
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    Beware the Winner's Curse

    In this book, G. Anandalingam and Henry C. Lucas, Jr. expand the model of the Winner's Curse to explain how companies like Tyco, MCI-WorldCom and Bank One overpaid for acquisitions, and how...
    $67.52

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  • Leading Tomorrow Leading Tomorrow
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    Leading Tomorrow

    Raj Aseervatham

    Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly...
    $324.02

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  • Self-Help in Mental Health Self-Help in Mental Health
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    Self-Help in Mental Health

    T. Mark Harwood

    Self-help is big business, but alas not a scienti c business. The estimated 10 billion-that's with a "b"-spent each year on self-help in the United States is rarely guided by research or monitored by...
    $226.80

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