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  • Marketing Social Change
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    Marketing Social Change

    Alan R. Andreasen

    This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change...
    $125.34

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  • Climate Change and Carbon Markets
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    Climate Change and Carbon Markets

    Farhana Yamin

    Climate change is an environmental problem of unprecedented complexity, not just in terms of its physical, social, economic and political impacts, but particularly in terms of the range of policy...
    RRP: $130.99
    $130.00

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  • The Changing Capital Markets of East Asia The Changing Capital Markets of East Asia
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    The Changing Capital Markets of East Asia

    Ky Cao

    In recent years much attention has been given to the unparalleled economic development of East Asia. In The Changing Capital Markets of East Asia the contributors look at the growing sophistication...
    $176.16

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  • Market-Led Strategic Change Market-Led Strategic Change
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    Market-Led Strategic Change

    Nigel F. Piercy

    Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market...
    $181.09

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  • Firms, Markets and Economic Change Firms, Markets and Economic Change
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    Firms, Markets and Economic Change

    Richard N. Langlois

    Traditonal western forms of corporate organization have been called into question by the success of Japanese keiretsu. Firms, Markets and Economic Change draws on industrial economics, business...
    $543.31

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  • Firms, Markets and Economic Change
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    Firms, Markets and Economic Change

    Richard N. Langlois

    Traditonal western forms of corporate organization have been called into question by the success of Japanese keiretsu. Firms, Markets and Economic Change draws on industrial economics, business...
    RRP: $144.99
    $143.00

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  • Technological Change and Labor Markets
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    Technological Change and Labor Markets

    Reyna Elizabeth Rodríguez Pérez

    In developed countries like the United States, Germany, and the UK, it has been observed that workers who perform non-routine activities, either cognitive or manual, have benefited in terms of...
    RRP: $100.99
    $100.00

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  • Technological Change and Labor Markets Technological Change and Labor Markets
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    Technological Change and Labor Markets

    Reyna Elizabeth Rodríguez Pérez

    This book presents evidence of how digitalization and task-biased technological change are affecting the labor markets of different regions of the world and examines the factors that cause this...
    $445.98

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  • The Global Insurance Market and Change The Global Insurance Market and Change
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    The Global Insurance Market and Change

    Anthony A Tarr

    This book focuses on the global landscape in which insurance is transacted, and where it is evolving, driven from within by transformative technologies and externally by the necessity to address...
    $445.98

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  • Worker Wellbeing in a Changing Labor Market
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    Worker Wellbeing in a Changing Labor Market

    Solomon W. Polachek

    How do workers fare in a continually changing labour market? This volume contains 15 papers, each examining how socio-economic changes affect worker wellbeing.Among the findings are: most increases...
    $362.42

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  • The Older Worker and the Changing Labor Market The Older Worker and the Changing Labor Market
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    The Older Worker and the Changing Labor Market

    Judith G Gonyea

    This book presents valuable insights into the challenges facing older workers in the contemporary workplace as well as offering perspectives on the demands presently being placed on employers to...
    $445.98

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  • The Japanese Foreign Exchange Market The Japanese Foreign Exchange Market
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    The Japanese Foreign Exchange Market

    Beate Reszat

    In recent years, Japan's financial market has seen dramatic changes, in particular the explosive growth of currency trading and the increasing international role of the yen. This book gives a...
    $445.98

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  • The Marketing Environment (RLE Marketing) The Marketing Environment (RLE Marketing)
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    The Marketing Environment (RLE Marketing)

    John A. Dawson

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and...
    $135.42

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  • Markets, rules and institutions of exchange
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    Markets, rules and institutions of exchange

    Mark Harvey

    This book is about how to understand the huge variety of markets and market organisation in contemporary economies through a dialogue between a group of UK and French scholars. It presents a critique...
    $197.06

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  • International Money and Foreign Exchange Markets
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    International Money and Foreign Exchange Markets

    Julian Walmsley

    Walmsley is a well-known financial author and a respected authority in international investing, trading and risk management. In this superb introductory text, he discusses the enormous changes which...
    $155.43

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  • The Foreign Exchange and Money Markets Guide
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    The Foreign Exchange and Money Markets Guide

    Julian Walmsley

    Dramatic changes in the foreign exchange and money markets have considerably altered the way international business will be conducted in the new millennium. The advent of the Euro, the enormous...
    RRP: $191.35
    $177.00

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  • Marketing Strategies
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    Marketing Strategies

    Malcolm McDonald

    Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterized by increasing consumer sophistication, deregulation,...
    $210.64

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  • Marketing Is Dead, Long Live Marketing Marketing Is Dead, Long Live Marketing
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    Marketing Is Dead, Long Live Marketing

    Ryan Flannagan

    Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste...
    $76.67

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  • Information Marketing Information Marketing
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    Information Marketing

    Jennifer Rowley

    This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace...
    $104.28

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  • Quiet Marketing Quiet Marketing
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    Quiet Marketing

    Danielle M Gardner

    If conventional business and marketing advice has not landed in your heart and soul very well and you are spending too much time online, then this book is for you!Quiet Marketing is a book for highly...
    $33.88

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  • Obstructive Marketing Obstructive Marketing
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    Obstructive Marketing

    Maitland Hyslop

    In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or...
    $152.98

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  • Carbon Markets
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    Carbon Markets

    Arnauld Brohe

    Winner of the Choice Outstanding Academic Titles of 2010 award.This book is a comprehensive and accessible guide to understanding the opportunities offered by regulated and voluntary carbon markets...
    RRP: $263.00
    $260.00

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  • Absolute Essentials of Strategic Marketing Absolute Essentials of Strategic Marketing
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    Absolute Essentials of Strategic Marketing

    Tony Proctor

    Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view of the field for students of marketing strategy.Focused on the...
    $176.16

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  • Wired Marketing
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    Wired Marketing

    Glenn Hardaker

    Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context...
    $152.71

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  • The Forward Market in Foreign Exchange The Forward Market in Foreign Exchange
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    The Forward Market in Foreign Exchange

    Brendan Brown

    Originally published in 1983. With the prevailing uncertainties and wild fluctuation in exchange values at the time, the forward market in foreign exchange had become a vital issue for both...
    $100.31

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    Marketing Rebellion

    Mark W. Schaefer

    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant...
    $42.28

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    Intuitive Marketing

    Stephen Genco

    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing...
    RRP: $68.92
    $65.82

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  • The Foreign Exchange Market of London The Foreign Exchange Market of London
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    The Foreign Exchange Market of London

    John Atkin

    Foreign Exchange is big business in the City of London. At the last official count, turnover on the London foreign exchange market averaged a staggering $504 billion a day. No other financial centre...
    $445.98

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  • Open Market Operations and Financial Markets Open Market Operations and Financial Markets
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    Open Market Operations and Financial Markets

    David Mayes

    A mixture of academic and practitioner research, this is the most detailed book available that provides an account of open market operations. With broad international appeal it includes discussions...
    $486.64

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  • Social Marketing
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    Social Marketing

    Lee, Nancy R.

    Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a...
    $157.00

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  • Marketing Communications
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    Marketing Communications

    Lynne Eagle

    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target...
    RRP: $100.99
    $100.00

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  • Business Marketing Business Marketing
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    Business Marketing

    Kristian K. Möller

    Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on business...
    $615.98

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  • Technology and Innovation for Marketing Technology and Innovation for Marketing
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    Technology and Innovation for Marketing

    Eleonora Pantano

    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer...
    $126.64

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