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  • Brand Momentum Brand Momentum
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    Brand Momentum

    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...
    $41.00

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  • Brand Fans Brand Fans
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    Brand Fans

    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement...
    $308.00

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    Service Brand Equity Service Brand Equity
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    Service Brand Equity

    The purpose of this study is to construct an employer brand equity framework and to demonstrate the relationship between employer brand equity to customer based brand equity in luxury hotels. ...
    RRP: $109.21
    $88.00

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  • Brand Transformation Brand Transformation
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    Brand Transformation

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to...
    $123.00

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  • Brand Attachment Brand Attachment
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    Brand Attachment

    Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other...
    $122.00

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  • Trust and Brand Management
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    Trust and Brand Management

    Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in...
    RRP: $100.99
    $100.00

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    Brand Equity Brand Equity
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    Brand Equity

    This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity...
    RRP: $78.69
    $63.00

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  • The Brand IDEA
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    The Brand IDEA

    Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control...
    $95.00

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  • Brand Mascots Brand Mascots
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    Brand Mascots

    Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low...
    $462.00

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  • Brand Admiration
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    Brand Admiration

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management...
    $58.00

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  • Competitive Branding
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    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $102.00

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  • Online Place Branding Online Place Branding
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    Online Place Branding

    Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place...
    $121.00

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  • Branding in Politics Branding in Politics
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    Branding in Politics

    Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts...
    $72.00

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  • Global Branding Global Branding
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    Global Branding

    "Global Branding Borderless Success Stories" is a compelling and informative collection that delves into the world of international business and marketing, showcasing a diverse array of triumphs and...
    $48.00

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  • Competitive Branding Strategies Competitive Branding Strategies
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    Competitive Branding Strategies

    Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to...
    $216.00

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  • Destination Branding Destination Branding
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    Destination Branding

    Master's Thesis from the year 2013 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism...
    $173.00

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  • Positioning the Brand
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    Positioning the Brand

    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products...
    $131.00

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    Brand You Economics

    Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand.These methods can pay...
    $74.00

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  • Branding Iron, The Branding Iron, The
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    Branding Iron, The

    The author's first book, notable for jacket blurb by author Rex Beach: "...It is one of the strongest and best told stories I have read..." Filmed by Goldwyn Pictures in 1920 under direction of...
    $30.00

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  • Vertical Brand Portfolio Management Vertical Brand Portfolio Management
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    Vertical Brand Portfolio Management

    Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies...
    $92.00

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  • Personal Branding in the Knowledge Economy Personal Branding in the Knowledge Economy
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    Personal Branding in the Knowledge Economy

    Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge,...
    $105.00

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  • A Rebranding Concept for the Brand Subway A Rebranding Concept for the Brand Subway
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    A Rebranding Concept for the Brand Subway

    Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, European Business School London / Regent's College, language: English,...
    $69.00

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  • Strategic Brand Design
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    Strategic Brand Design

    Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It...
    RRP: $362.00
    $357.00

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  • Brands on a Mission
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    Brands on a Mission

    Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is...
    RRP: $65.99
    $65.00

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  • Personal Branding in the Knowledge Economy
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    Personal Branding in the Knowledge Economy

    Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge,...
    RRP: $362.00
    $357.00

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  • The Cultural Meaning of Brands The Cultural Meaning of Brands
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    The Cultural Meaning of Brands

    The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization  is changing the marketplace and the way consumers bring cultural meanings and identities to...
    $147.00

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  • Brand Book Brand Book
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    Brand Book

    This rare book is a historical record of the brands used by cattle ranchers in Wyoming in the late 19th and early 20th centuries. Lavishly illustrated with original brand designs, it provides a...
    $48.00

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  • BILLION DOLLAR BRAND BILLION DOLLAR BRAND
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    BILLION DOLLAR BRAND

    When it comes to embracing your story and using the most transformative life chapters tobuild a multi-million dollar business, Shaan Rais is among the branding titans.This book pays tribute to his...
    $54.00

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  • Bali Tourism Branding Bali Tourism Branding
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    Bali Tourism Branding

    All of the regencies and cities in Bali have a tourism brand that is primarily based on nature, heritage, and culture. The provincial government must have the capacity to come together as a consensus...
    $57.00

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    Branding Humanity
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    Branding Humanity

    The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated...
    RRP: $57.25
    $55.00

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  • Branding and Designing Disability
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    Branding and Designing Disability

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    RRP: $104.99
    $104.00

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    How Brands Become Icons

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers...
    RRP: $67.99
    $65.00

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  • Personal & Business Branding Personal & Business Branding
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    Personal & Business Branding

    Personal & Business Branding Are you trying build your personal brand with still, no results?Are you dying to get your brand out there but have no idea how?Are you waiting to go...
    $18.00

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  • Strategic Employer Branding for IT Companies
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    Strategic Employer Branding for IT Companies

    With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for...
    RRP: $115.99
    $115.00

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  • Branding and Designing Disability Branding and Designing Disability
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    Branding and Designing Disability

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    $398.00

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  • Experience My Brand Experience My Brand
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    Experience My Brand

    Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services...
    $38.00

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    Cultural Differences in Sensory Brands Cultural Differences in Sensory Brands
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    Cultural Differences in Sensory Brands

    The emergence of sensory branding enables brands to accomplish a lasting brand-consumer bond by dipping into past experiences and by creating a memorable position in the mind of consumers. However,...
    RRP: $78.69
    $63.00

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  • Brand Yourself with Honor Brand Yourself with Honor
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    Brand Yourself with Honor

    It seems wherever you look today, people are starting a new brand, whether it be through their YouTube channels, blogs, or websites. Often, they even create their own apparel with their logos on it...
    $24.00

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  • Re-Modeling the Brand Purchase Funnel Re-Modeling the Brand Purchase Funnel
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    Re-Modeling the Brand Purchase Funnel

    Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10...
    $162.00

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