1523 results for 'market data'

Sidebar Sidebar Sidebar
Did you mean: make data Refine Search
  • Data-Driven Marketing
    Add to Cart The item has been added

    Data-Driven Marketing

    Mark Jeffery

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight...
    RRP: $64.08
    $61.20

    Add to Cart The item has been added
  • Big Data Marketing
    Add to Cart The item has been added

    Big Data Marketing

    Lisa Arthur

    Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and...
    RRP: $60.45
    $59.24

    Add to Cart The item has been added
  • Data Mining for Design and Marketing
    Add to Cart The item has been added

    Data Mining for Design and Marketing

    Yukio Ohsawa

    Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and...
    RRP: $494.00
    $487.00

    Add to Cart The item has been added
  • Big Data Analytics for Creative Marketers Big Data Analytics for Creative Marketers
    Add to Cart The item has been added

    Big Data Analytics for Creative Marketers

    Jieun Kang

    This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not...
    $30.10

    Add to Cart The item has been added
  • Data Mining for Design and Marketing Data Mining for Design and Marketing
    Add to Cart The item has been added

    Data Mining for Design and Marketing

    Yukio Ohsawa

    Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and...
    $210.66

    Add to Cart The item has been added
  • Panel Data and Labour Market Dynamics
    Add to Cart The item has been added

    Panel Data and Labour Market Dynamics

    H. Bunzel

    The contributions in this volume, by leading economists from major universities in Europe and USA, cover research at the front line of econometric analysis and labour market applications. The volume...
    $365.52

    Add to Cart The item has been added
  • Business Intelligence : An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing by Richard Hurley (Hardcover) Business Intelligence : An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing by Richard Hurley (Hardcover)
    Add to Cart The item has been added

    Business Intelligence : An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing by Richard Hurley (Hardcover)

    Richard Hurley

    Do you want to learn about business intelligence but don't feel like reading a boring textbook?In the modern business world, the pace of action continues to quicken. Businesses need to be able to...
    $32.99

    Add to Cart The item has been added
  • Marketing Database Analytics
    Add to Cart The item has been added

    Marketing Database Analytics

    Andrew D. Banasiewicz

    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring...
    RRP: $395.00
    $390.00

    Add to Cart The item has been added
  • Optimal Database Marketing
    Add to Cart The item has been added

    Optimal Database Marketing

    Ronald G. Drozdenko

    Check out the supplemental website www.DrakeDirect.com/OptimalDM/"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz,...
    $497.73

    Add to Cart The item has been added
  • Big Data and Competition Law
    Add to Cart The item has been added

    Big Data and Competition Law

    Alptekin Koksal

    Recent studies on competition law and digital markets reveal that accumulating personal information through data collection and acquisition methods benefits consumers considerably. Free of charge,...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Emerging Bond Markets Emerging Bond Markets
    Add to Cart The item has been added

    Emerging Bond Markets

    Tamara Teplova

    The bond market is a key securities market and emerging economies present exciting, new investment opportunities. This timely book provides insights into these emerging bond markets through empirical...
    $124.13

    Add to Cart The item has been added
  • Big Data and Competition Law
    Add to Cart The item has been added

    Big Data and Competition Law

    Alptekin Koksal

    Recent studies on competition law and digital markets reveal that accumulating personal information through data collection and acquisition methods benefits consumers considerably. Free of charge,...
    RRP: $100.99
    $100.00

    Add to Cart The item has been added
  • Big Data Analytics
    Add to Cart The item has been added

    Big Data Analytics

    Kiran Chaudhary

    Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of...
    RRP: $176.99
    $175.00

    Add to Cart The item has been added
  • Principles of International Marketing Research
    Add to Cart The item has been added

    Principles of International Marketing Research

    Len Groves

    A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of...
    RRP: $73.65
    $70.34

    Add to Cart The item has been added
  • Artificial Intelligence for Marketing
    Add to Cart The item has been added

    Artificial Intelligence for Marketing

    Jim Sterne

    A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for...
    RRP: $104.01
    $102.45

    Add to Cart The item has been added
  • Econometric Models in Marketing
    Add to Cart The item has been added

    Econometric Models in Marketing

    P.H. Franses

    In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and...
    $306.66

    Add to Cart The item has been added
  • Data Warehousing
    Add to Cart The item has been added

    Data Warehousing

    Sean Kelly

    Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast...
    $142.90

    Add to Cart The item has been added
  • Data Engineering
    Add to Cart The item has been added

    Data Engineering

    Olaf Wolkenhauer

    Although data engineering is a multi-disciplinary field with applications in control, decision theory, and the emerging hot area of bioinformatics, there are no books on the market that make the...
    $386.79

    Add to Cart The item has been added
  • Leveraging Data in Healthcare
    Add to Cart The item has been added

    Leveraging Data in Healthcare

    Rebecca Mendoza Saltiel Busch

    The healthcare industry is in a state of accelerated transition. The proliferation of data and its assimilation, access, use, and security are ever-increasing challenges. Finding ways to...
    RRP: $144.99
    $143.00

    Add to Cart The item has been added
  • Cases in Marketing
    Add to Cart The item has been added

    Cases in Marketing

    Hartmann, Stig

    "Cases in marketing" highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Some cases draw on students'ability to think about broader strategic...
    $152.99

    Add to Cart The item has been added
  • Advanced Analytics in Financial Markets
    Add to Cart The item has been added

    Advanced Analytics in Financial Markets

    Rajeev R. Bhattacharya

    Big Data analytics has emerged as a powerful tool, transforming the global financial market by enabling more informed decision-making, enhancing predictive capabilities, and improving risk management...
    RRP: $100.99
    $100.00

    Add to Cart The item has been added
  • Advanced Analytics in Financial Markets
    Add to Cart The item has been added

    Advanced Analytics in Financial Markets

    Rajeev R. Bhattacharya

    Big Data analytics has emerged as a powerful tool, transforming the global financial market by enabling more informed decision-making, enhancing predictive capabilities, and improving risk management...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Sponsorship in Marketing
    Add to Cart The item has been added

    Sponsorship in Marketing

    T. Bettina Cornwell

    Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • AI-Based Data Analytics
    Add to Cart The item has been added

    AI-Based Data Analytics

    Kiran Chaudhary

    This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of...
    RRP: $117.99
    $117.00

    Add to Cart The item has been added
  • Digital Analytics for Marketing Digital Analytics for Marketing
    Add to Cart The item has been added

    Digital Analytics for Marketing

    A. Karim Feroz

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to...
    $140.45

    Add to Cart The item has been added
  • Marketing
    Add to Cart The item has been added

    Marketing

    Karl Moore

    Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online...
    $32.00

    Add to Cart The item has been added
  • Marketing Research and Modeling Marketing Research and Modeling
    Add to Cart The item has been added

    Marketing Research and Modeling

    Yoram Wind

    Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work ...
    RRP: $416.91
    $410.66

    Add to Cart The item has been added
  • Timing the Market
    Add to Cart The item has been added

    Timing the Market

    Deborah Weir

    The first definitive guide to understanding and profiting from the relationship between the stock market and interest rates It's well established that interest rates significantly impact the stock...
    RRP: $153.95
    $142.40

    Add to Cart The item has been added
  • AI in Marketing
    Add to Cart The item has been added

    AI in Marketing

    Hannah D. Walters

    AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the...
    RRP: $115.99
    $115.00

    Add to Cart The item has been added
  • Data Analytics for Business
    Add to Cart The item has been added

    Data Analytics for Business

    Ira J. Haimowitz

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to...
    RRP: $307.00
    $303.00

    Add to Cart The item has been added
  • Exploring Textual Data Exploring Textual Data
    Add to Cart The item has been added

    Exploring Textual Data

    Ludovic Lebart

    Researchers in a number of disciplines deal with large text sets requiring both text management and text analysis. Faced with a large amount of textual data collected in marketing surveys, literary...
    RRP: $273.90
    $269.79

    Add to Cart The item has been added
  • Hidden Markets
    Add to Cart The item has been added

    Hidden Markets

    Patricia Burch

    Across the United States, test publishers, software companies, and research firms continue to take advantage of the revenues made available by federal policies like the No Child Left Behind Act, Race...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • The Marketing Book The Marketing Book
    Add to Cart The item has been added

    The Marketing Book

    Michael J. Baker

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory...
    $220.52

    Add to Cart The item has been added
  • Entrepreneurial Marketing
    Add to Cart The item has been added

    Entrepreneurial Marketing

    Edwin J. Nijssen

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to...
    RRP: $109.99
    $109.00

    Add to Cart The item has been added
  • Marketing Strategy, 2e
    Add to Cart The item has been added

    Marketing Strategy, 2e

    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today- All customers differ; All customers change; All competitors react; and All...
    RRP: $113.99
    $110.00

    Add to Cart The item has been added
  • The Handbook of Market Intelligence
    Add to Cart The item has been added

    The Handbook of Market Intelligence

    Hans Hedin

    An important update to this roadmap for the development of a corporate intelligence programMarket intelligence is the distinct discipline by which organisations systematically gather and process...
    $104.02

    Add to Cart The item has been added