5291 results for 'market book'

Sidebar Sidebar Sidebar
Did you mean: make book Refine Search
Categories
  • How to Market Books
    Add to Cart The item has been added

    How to Market Books

    How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • How to Market Books
    Add to Cart The item has been added

    How to Market Books

    How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide...
    RRP: $102.99
    $102.00

    Add to Cart The item has been added
  • Social Media Marketing for Book Publishers
    Add to Cart The item has been added

    Social Media Marketing for Book Publishers

    Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • The Ultimate Digital Marketing Book
    Add to Cart The item has been added

    The Ultimate Digital Marketing Book

    If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic...
    $35.00

    Add to Cart The item has been added
  • Marketing
    Add to Cart The item has been added

    Marketing

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected...
    RRP: $441.00
    $435.00

    Add to Cart The item has been added
  • Handbook of Market Segmentation
    Add to Cart The item has been added

    Handbook of Market Segmentation

    Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their...
    RRP: $395.00
    $390.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Foundations of Marketing Practice

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing...
    RRP: $98.99
    $98.00

    Add to Cart The item has been added
  • Mobile Marketing
    Add to Cart The item has been added

    Mobile Marketing

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • The Digital Marketing Handbook
    Add to Cart The item has been added

    The Digital Marketing Handbook

    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with...
    RRP: $55.00
    $53.00

    Add to Cart The item has been added
  • Tourism and Hospitality Marketing
    Add to Cart The item has been added

    Tourism and Hospitality Marketing

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and...
    RRP: $88.99
    $88.00

    Add to Cart The item has been added
  • Wine Marketing
    Add to Cart The item has been added

    Wine Marketing

    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following...
    RRP: $117.99
    $117.00

    Add to Cart The item has been added
  • Emerging Markets
    Add to Cart The item has been added

    Emerging Markets

    Although emerging market economies consist of 50% of the global population, they are relatively unknown. Filling this knowledge gap, Emerging Markets: Performance, Analysis and Innovation compiles...
    RRP: $494.00
    $487.00

    Add to Cart The item has been added
  • Adaptive Markets
    Add to Cart The item has been added

    Adaptive Markets

    A new, evolutionary explanation of markets and investor behaviorHalf of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and...
    RRP: $42.99
    $42.00

    Add to Cart The item has been added
  • Fashion Marketing and Communications
    Add to Cart The item has been added

    Fashion Marketing and Communications

    Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of...
    RRP: $86.99
    $86.00

    Add to Cart The item has been added
  • Social Media Marketing : Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram by Chandler Wright (Paperback) Social Media Marketing : Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram by Chandler Wright (Paperback)
    Add to Cart The item has been added

    Social Media Marketing : Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram by Chandler Wright (Paperback)

    Master Online Marketing and Become an Expert with This 3 Books in 1 Compilation!This Collection Includes the best books to help you learn, grow, and master your online marketing skills. You will...
    $54.99

    Add to Cart The item has been added
  • Marketing and Psychology
    Add to Cart The item has been added

    Marketing and Psychology

    This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and...
    RRP: $77.99
    $77.00

    Add to Cart The item has been added
  • Sensory Marketing
    Add to Cart The item has been added

    Sensory Marketing

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • International Marketing
    Add to Cart The item has been added

    International Marketing

    This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.Fully updated throughout, the book covers all the latest trends and topics,...
    RRP: $662.00
    $653.00

    Add to Cart The item has been added
  • Museum Marketing
    Add to Cart The item has been added

    Museum Marketing

    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of...
    RRP: $441.00
    $435.00

    Add to Cart The item has been added
  • Routledge Handbook of Football Marketing
    Add to Cart The item has been added

    Routledge Handbook of Football Marketing

    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football...
    RRP: $113.99
    $113.00

    Add to Cart The item has been added
  • Marketing
    Add to Cart The item has been added

    Marketing

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected...
    RRP: $113.99
    $113.00

    Add to Cart The item has been added
  • Technology and Innovation for Marketing
    Add to Cart The item has been added

    Technology and Innovation for Marketing

    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • This is Marketing
    Add to Cart The item has been added

    This is Marketing

    Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of...
    RRP: $35.00
    $34.00

    Add to Cart The item has been added
  • Sponsorship in Marketing
    Add to Cart The item has been added

    Sponsorship in Marketing

    Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Photography and the Art Market
    Add to Cart The item has been added

    Photography and the Art Market

    The first book to explore the development of photography as an art form from an art-market perspective An essential guide that explains how the market for art photography works and how to navigate...
    $103.00

    Add to Cart The item has been added
  • Raced Markets
    Add to Cart The item has been added

    Raced Markets

    Despite rich archives of work on race and the global economy, most notably by scholars of colour and Global South intellectuals, the discipline of Political Economy has largely avoided an honest...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Sexuality in Marketing and Consumption
    Add to Cart The item has been added

    Sexuality in Marketing and Consumption

    This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date...
    RRP: $100.99
    $100.00

    Add to Cart The item has been added
  • Marketing in the Boardroom
    Add to Cart The item has been added

    Marketing in the Boardroom

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.Marketing in the...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Carbon Markets
    Add to Cart The item has been added

    Carbon Markets

    Winner of the Choice Outstanding Academic Titles of 2010 award.This book is a comprehensive and accessible guide to understanding the opportunities offered by regulated and voluntary carbon markets...
    RRP: $263.00
    $260.00

    Add to Cart The item has been added
  • Sensory Marketing
    Add to Cart The item has been added

    Sensory Marketing

    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the...
    RRP: $117.99
    $117.00

    Add to Cart The item has been added
  • Towards Transformative Education in Marketing
    Add to Cart The item has been added

    Towards Transformative Education in Marketing

    This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical...
    RRP: $100.99
    $100.00

    Add to Cart The item has been added
  • Tourism and Hospitality Marketing
    Add to Cart The item has been added

    Tourism and Hospitality Marketing

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Ethics in Marketing
    Add to Cart The item has been added

    Ethics in Marketing

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of...
    RRP: $146.99
    $145.00

    Add to Cart The item has been added
  • Assessment of Industrial Markets
    Add to Cart The item has been added

    Assessment of Industrial Markets

    First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial...
    RRP: $307.00
    $303.00

    Add to Cart The item has been added
  • Markets in the History of Political Economy
    Add to Cart The item has been added

    Markets in the History of Political Economy

    Most contemporary economists understand markets as purely price-making systems, ignoring the role of markets as relational systems that frame our way of life and determine the kind of society we live...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Global Sport Marketing
    Add to Cart The item has been added

    Global Sport Marketing

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This...
    RRP: $144.99
    $143.00

    Add to Cart The item has been added
  • Marketing and Psychology
    Add to Cart The item has been added

    Marketing and Psychology

    This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • EcoFusion Marketing
    Add to Cart The item has been added

    EcoFusion Marketing

    This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Destination Marketing
    Add to Cart The item has been added

    Destination Marketing

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and...
    RRP: $395.00
    $390.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Marketing Fashion

    Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...
    $109.00

    Add to Cart The item has been added
  • Marketing Fashion
    Add to Cart The item has been added

    Marketing Fashion

    Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added
  • Holistic Email Marketing
    Add to Cart The item has been added

    Holistic Email Marketing

    It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger...
    $54.99

    Add to Cart The item has been added
  • Contemporary Issues in Sports Marketing
    Add to Cart The item has been added

    Contemporary Issues in Sports Marketing

    This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.Marketing was one of the first topics...
    RRP: $100.99
    $100.00

    Add to Cart The item has been added
  • China's Financial Markets
    Add to Cart The item has been added

    China's Financial Markets

    This book provides an overview of China’s financial markets and their latest developments. The book explores and discusses the difficulties in building modern financial markets that are compatible...
    RRP: $107.99
    $107.00

    Add to Cart The item has been added
  • Managing Marketing
    Add to Cart The item has been added

    Managing Marketing

    The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy,...
    RRP: $107.99
    $107.00

    Add to Cart The item has been added