1271 results for 'market better'

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  • Customer Visits: Building a Better Market Focus
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    Customer Visits: Building a Better Market Focus

    Edward F. McQuarrie

    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and...
    RRP: $144.99
    $143.00

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  • Better Business That Works
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    Better Business That Works

    Kouleshov, Alexei

    Many business owners start their companies with passion and excitement, only to find themselves overwhelmed by operational challenges, declining motivation and inconsistent results. The dream...
    $39.99

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  • 7 Steps to a Better Portfolio 7 Steps to a Better Portfolio
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    7 Steps to a Better Portfolio

    Edward James Goodfellow

    WE ARE ALL LOOKING FOR AN ANSWER. Lose weight, be happier, get a promotion at work, become a better parent, get the most out of life. We are all seeking a solution or direction, on how to make...
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    $47.28

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  • Building Bigger & Better Building Bigger & Better
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    Building Bigger & Better

    Daniel Collison

    Top-Producing financial advisors choose not only to succeed, but to thrive. Building Bigger & Better shows you exactly how they do that.The 80/20 rule is alive and thriving in the financial services...
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    $39.10

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  • This is Marketing
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    This is Marketing

    Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of...
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    $34.00

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  • Better Safe Than Sorry
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    Better Safe Than Sorry

    Norah MacKendrick

    How toxic are the products we consume on a daily basis? Whether it’s triclosan in toothpaste, formaldehyde in baby shampoo, endocrine disruptors in water bottles, or pesticides on strawberries,...
    $181.10

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  • Better To Know Where Better To Know Where
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    Better To Know Where

    Tom Marlow

    Better To Know Where (BTKW) is an entertaining look at a sailing voyage in San Francisco Bay. The author brings you aboard his small yacht on an insightful three day voyage through space, time and...
    $36.18

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  • Tourism and Hospitality Marketing
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    Tourism and Hospitality Marketing

    Nimit Chowdhary

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and...
    RRP: $88.99
    $88.00

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  • Rainfall Market
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    Rainfall Market

    Yeong-Gwang, You

    In The Rainfall Market, you can trade a misfortune for a happiness. Dive into a magical and uplifting world in this Korean bestselling sensation . . . A rumour surrounds an old house. Send a...
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  • Better in the Poconos
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    Better in the Poconos

    Squeri, Lawrence

    When Antoine Dutot opened the Kittatinny Hotel—the first tourist hotel in the Poconos—in 1829, little did he know that he was a pioneer in what would become one of the largest and most...
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  • Geography and Tourism Marketing
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    Geography and Tourism Marketing

    Martin Oppermann

    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the...
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    $121.00

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    Intuitive Marketing

    Stephen Genco

    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing...
    RRP: $68.92
    $65.82

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  • Holistic Email Marketing
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    Holistic Email Marketing

    Pay, Kath

    It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger...
    $54.99

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  • Quiet Marketing Quiet Marketing
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    Quiet Marketing

    Danielle M Gardner

    If conventional business and marketing advice has not landed in your heart and soul very well and you are spending too much time online, then this book is for you!Quiet Marketing is a book for highly...
    $33.88

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  • Agricultural Markets
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    Agricultural Markets

    D. Martimort

    This volume aims at covering the variety of issues lying at the intersection of the modern theory of Industrial Organization and of the more traditional Agricultural Economics. The book is divided...
    $339.19

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  • Marketing In A Week
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    Marketing In A Week

    Eric Davies

    A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers,...
    $23.00

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  • Marketing in the Boardroom
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    Marketing in the Boardroom

    Ruth Saunders

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.Marketing in the...
    RRP: $362.00
    $357.00

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  • Making Better Coffee
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    Making Better Coffee

    Edward F. Fischer

    An anthropologist uncovers how "great coffee" depends not just on taste, but also on a complex system of values worked out among farmers, roasters, and consumers.What justifies the steep prices...
    $181.10

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  • Hacking Marketing
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    Hacking Marketing

    Scott Brinker

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing...
    RRP: $56.82
    $55.68

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  • Splitting Markets Splitting Markets
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    Splitting Markets

    Joseph James Gelet

    Splitting Markets is a compilation of 3 works with added essays and commentary.  It is an examination of the global financial system as a whole, with the practical goal of being able to create a...
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    $57.13

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  • Markets in Profile
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    Markets in Profile

    James F. Dalton

    Markets in Profile explores the confluence of three disparate philosophical frameworks: the Market Profile, behavioral finance, and neuroeconomics in order to present a unified theory of how markets...
    RRP: $137.45
    $127.14

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  • Marketing Performance
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    Marketing Performance

    Thomas Bauer

    Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their...
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    $61.61

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    We Are Better Than This

    We Are Better Than This fundamentally reframes budget debates in the United States. Author Edward D. Kleinbard explains how the public's preoccupation with tax policy alone has obscured any...
    $60.48

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  • Better Way Better Way
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    Better Way

    Laura Harris Smith

    Now in paper!"There is a distinct weariness with market-driven, showbiz worship. The pendulum has swung to the longing for transcendence, substance, challenge, and biblically driven worship. Michael...
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    $31.85

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  • Market Madness
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    Market Madness

    Stock market booms are cause for celebration. But when oil prices soar because supplies are failing to keep up with demand, the response is nearly always apocalyptic. Predictions of the end of oil...
    $61.89

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  • Marketing for Sustainable Tourism
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    Marketing for Sustainable Tourism

    Xavier Font

    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by...
    RRP: $362.00
    $357.00

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  • Free Marketing
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    Free Marketing

    Jim Cockrum

    Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of...
    RRP: $58.03
    $56.87

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  • Innovative Marketing Communications
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    Innovative Marketing Communications

    Guy Masterman

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature...
    RRP: $441.00
    $435.00

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  • Inefficient Markets
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    Inefficient Markets

    The efficient markets hypothesis has been the central proposition in finance for nearly thirty years. It states that securities prices in financial markets must equal fundamental values, either...
    $259.54

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  • Innovative Marketing Communications Innovative Marketing Communications
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    Innovative Marketing Communications

    Guy Masterman

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature...
    $163.84

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  • Tourism and Hospitality Marketing
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    Tourism and Hospitality Marketing

    Nimit Chowdhary

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and...
    RRP: $362.00
    $357.00

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  • Ten Deadly Marketing Sins
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    Ten Deadly Marketing Sins

    Philip Kotler

    Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't...
    RRP: $70.13
    $68.73

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  • Marketing in the Boardroom
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    Marketing in the Boardroom

    Ruth Saunders

    It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.　Marketing in the...
    $116.61

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  • Strategic Marketing
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    Strategic Marketing

    Tony Proctor

    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough...
    RRP: $144.99
    $143.00

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  • Business & Marketing Across Cultures Business & Marketing Across Cultures
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    Business & Marketing Across Cultures

    Julie Anne Lee

    In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business...
    $146.00

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  • Strategic Marketing
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    Strategic Marketing

    Tony Proctor

    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough...
    RRP: $441.00
    $435.00

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    Marketing Fashion

    Karin M. Ekström

    Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...
    $111.59

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  • Marketing Fashion
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    Marketing Fashion

    Karin M. Ekström

    Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...
    RRP: $362.00
    $357.00

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  • Marketing for Sustainable Tourism
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    Marketing for Sustainable Tourism

    Xavier Font

    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by...
    RRP: $98.99
    $98.00

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  • A Blueprint for Better Banking
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    A Blueprint for Better Banking

    "A Blueprint for Better Banking" takes a fresh look at the financial crisis. It sets out to answer specifically what the mistakes were that banks made and how this could have been avoided. What is...
    RRP: $87.12
    $85.38

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  • Marketing Mojo Marketing Mojo
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    Marketing Mojo

    David Herscott

    The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of...
    RRP: $19.88
    $19.18

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  • Value in Marketing Value in Marketing
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    Value in Marketing

    Marin A. Marinov

    The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a...
    $445.98

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  • Finance for a Better World Finance for a Better World
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    Finance for a Better World

    Henri-Claude de Bettignies

    Notes on the Contributors Introduction PART I: MICROFINANCE AND SOCIALLY RESPONSIBLE INVESTMENT: EVOLUTION AND IMPACT ON HUMAN RIGHTS Microfinance, Financial Inclusion and Social Responsibility; I...
    $219.36

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  • Marketing Metrics
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    Marketing Metrics

    Neil Bendle

    Marketing Metrics will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply todays best...
    $99.13

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  • AI and the Art Market
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    AI and the Art Market

    Lawson-Tancred, Jo

    AI and the Art Market is the first book to offer an approachable introduction to AI for art-market professionals, considering AI's impact on and possible applications within the art world, whether as...
    $58.99

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  • Mastering The Market Cycle
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    Mastering The Market Cycle

    Howard Marks

    NEW YORK TIMES BESTSELLER"Mastering the Market Cycle is a must-read" Ray Dalio"When I see memos from Howard Marks in my mail, they're the first thing I open and read" Warren Buffett"Howard is a...
    $35.00

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