1357 results for 'market last'

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  • The Future of the Medical Plastics Market The Future of the Medical Plastics Market
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    The Future of the Medical Plastics Market

    Vincent Sabourin

    Plastics have occupied an important place in the modern medical industry. It hassubstituted traditional devices and products made of metal, other materials, and ceramics.Over recent years, increased...
    $168.77

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  • The Last Drop
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    The Last Drop

    Mike Gonzalez

    Indispensable for human existence yet increasingly owned and controlled by private capital; the last decade has witnessed an intensifying battle for water. The exploding profits of the multinational...
    $80.46

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    Intuitive Marketing

    Stephen Genco

    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing assumes its...
    RRP: $68.92
    $65.82

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  • Holistic Email Marketing
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    Holistic Email Marketing

    Pay, Kath

    It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger...
    $55.10

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  • Fashion Marketing and Communications
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    Fashion Marketing and Communications

    Olga Mitterfellner

    Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of...
    RRP: $86.99
    $86.00

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  • Last Chance Lake Last Chance Lake
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    Last Chance Lake

    Liz Isaacson

    A cowboy guitarist looking to make more money. The woman he's trying to impress. Can Cache capture Karla's heart through...cow cuddling?Cache Bryant loves the dairy cows he brought to Last Chance...
    RRP: $31.45
    $30.35

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    Communicational Marketing

    Luigi Carlo De Micco

    Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing...
    $42.83

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  • Accountable Marketing Accountable Marketing
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    Accountable Marketing

    David W Stewart

    Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability...
    $486.64

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  • The Book of Last Resort The Book of Last Resort
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    The Book of Last Resort

    Jon Reed

    This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last...
    RRP: $22.99
    $22.19

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  • Museum Marketing
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    Museum Marketing

    Ruth Rentschler

    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of...
    RRP: $441.00
    $435.00

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  • The Last Cows
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    The Last Cows

    Told from the unique perspective of a woman, mother, environmentalist, cowboy, and rancher, this work of literary nonfiction conveys the joys, challenges, heartbreaks, and qualms of contemporary...
    $57.99

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  • Museum Marketing Museum Marketing
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    Museum Marketing

    Ruth Rentschler

    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of...
    $163.84

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  • The Last Seaman The Last Seaman
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    The Last Seaman

    Wayne Ward

    Marty Leigh has wanted to go to sea ever since he was a boy growing up outside the Queen Victoria Markets. Despite his father’s misgivings and insistence that Marty learn a trade, Marty is determined...
    $74.64

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  • Implicative Marketing Implicative Marketing
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    Implicative Marketing

    Florence Touzé

    This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a...
    $67.91

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  • Last Christmas in London
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    Last Christmas in London

    Eleanor Pilcher

    A charming, festive tale of finding love and new beginnings. 29-year-old Evie has spent years as the assistant to the glamorous, yet high-maintenance Pim Hardcastle, globetrotting as her one-woman...
    $23.00

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  • TikTok Marketing TikTok Marketing
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    TikTok Marketing

    Relaxing Mugiwara

    The TikTok social media platform has seen explosive growth over the last two years.It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for...
    $65.97

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  • Lasting Value
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    Lasting Value

    Joseph A. Maciariello

    In its 104-year history, Lincoln Electric Company has managed to sustain its status as the world's leader in welding technology despite intense domestic and foreign competition. The company's success...
    $183.51

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  • Fashion Marketing and Communications
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    Fashion Marketing and Communications

    Olga Mitterfellner

    Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of...
    RRP: $362.00
    $357.00

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  • Endowment Effect and Housing Markets
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    Endowment Effect and Housing Markets

    Mateusz Tomal

    This book aims to provide a comprehensive analysis of the so-called “endowment effect” in the housing market. In a nutshell, the phenomenon of overvaluing things we own which was first conceptualised...
    RRP: $52.99
    $52.00

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  • The Last Titan
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    The Last Titan

    Jerome Loving

    When Theodore Dreiser first published Sister Carrie in 1900 it was suppressed for its seamy plot, colloquial language, and immorality-for, as one reviewer put it, its depiction of "the godless side...
    $83.39

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  • The Organization of Labour Markets The Organization of Labour Markets
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    The Organization of Labour Markets

    Bo Strath

    There have been dramatic shifts in the behaviour of labour markets and the conduct of industrial relations in the last century. This volume explores these changes in the context of four very...
    $543.31

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  • Market Madness
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    Market Madness

    Stock market booms are cause for celebration. But when oil prices soar because supplies are failing to keep up with demand, the response is nearly always apocalyptic. Predictions of the end of oil...
    $61.89

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  • Social Media Marketing and Facebook Marketing Social Media Marketing and Facebook Marketing
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    Social Media Marketing and Facebook Marketing

    Michael Branding

    If you want to turn your business or personal brand Facebook page into a money making machine, then keep reading! Facebook marketing could be the secret weapon in your arsenal to defeat your...
    RRP: $32.66
    $31.84

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  • Market-Driven Journalism
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    Market-Driven Journalism

    John H. McManus

    This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers,...
    $216.83

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  • Texas Market Hunting Texas Market Hunting
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    Texas Market Hunting

    R.K. Sawyer

    In this book, R. K. Sawyer chronicles the days of market hunting along the Texas coast and the showdown between the early game wardens and those who persisted in commercial waterfowl hunting...
    RRP: $50.81
    $49.54

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  • Influencer Marketing Influencer Marketing
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    Influencer Marketing

    Matthew Garcia

    The problem for most people is they aren't sure where to begin and how to start getting followers on social media, which will turn into visitors on their main website that will evolve into paying...
    RRP: $25.36
    $24.47

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  • Market Volatility
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    Market Volatility

    Market Volatility proposes an innovative theory, backed by substantial statistical evidence, on the causes of price fluctuations in speculative markets. It challenges the standard efficient markets...
    $142.96

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  • Email Marketing By the Numbers
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    Email Marketing By the Numbers

    Chris Baggott

    Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog...
    RRP: $51.98
    $50.94

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  • The Last Drive to Vegas The Last Drive to Vegas
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    The Last Drive to Vegas

    David Roland

    After the stock market collapse, Wayne Chapman finds himself old and broke. Desperate, he takes what money and courage he has left and drives to Vegas to win it back. There, a three-week adventure...
    $28.93

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  • How to Market a University
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    How to Market a University

    Flannery, Teresa

    At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more...
    $64.99

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  • Transparency, Governance and Markets
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    Transparency, Governance and Markets

    Michele Bagella

    Theoretical and empirical research of these last decades is working on the positive and normative side in order to deepen its understanding of financial market dynamics and to tackle new and old...
    $309.76

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  • Customer Experience in Modern Marketing Customer Experience in Modern Marketing
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    Customer Experience in Modern Marketing

    James Seligman

    Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to...
    $41.99

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  • Machine Learning in Marketing Machine Learning in Marketing
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    Machine Learning in Marketing

    Vinicius Andrade Brei

    Machine Learning in Marketing discusses the central role that artificial intelligence (AI) and, more specifically, machine learning can play as a research method in the marketing field. The...
    $146.29

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  • Contemporary Perspectives on Corporate Marketing
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    Contemporary Perspectives on Corporate Marketing

    John M.T. Balmer

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public...
    RRP: $362.00
    $357.00

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  • Multinational Corporations from Emerging Markets Multinational Corporations from Emerging Markets
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    Multinational Corporations from Emerging Markets

    A. Nölke

    The rise of multinational corporations (MNCs) from emerging markets has been a major development during the last decade. An important feature of emerging market MNCs is their close relationship with...
    RRP: $93.49
    $91.62

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  • Hayek’s Market Republicanism
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    Hayek’s Market Republicanism

    Sean Irving

    Friedrich Hayek was the 20th century’s most significant free market theorist. Over the course of his long career he developed an analysis of the danger that state power can pose to individual liberty...
    RRP: $362.00
    $357.00

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  • Aviation Markets Aviation Markets
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    Aviation Markets

    David Starkie

    Aviation Markets: Studies in Competition and Regulatory Reform is a collection of 17 papers selected from David Starkie's extensive writings over the last 25 years. Previously published material has...
    $445.98

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  • Banking and Capital Markets Companion
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    Banking and Capital Markets Companion

    Banking and Capital Markets Companion, 6th edition provides a clear and concise examination of the law, practice and procedure of fund raising in the banking and capital markets. It covers loans,...
    $160.16

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  • Eye Tracking for Visual Marketing Eye Tracking for Visual Marketing
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    Eye Tracking for Visual Marketing

    Michel Wedel

    In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with...
    $182.47

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  • The Last Days of the Giants?
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    The Last Days of the Giants?

    Robert Baldock

    The Last Days of the Giants? A Route Map for Big Business Survival "Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will...
    $130.36

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  • Last Dance in Salzburg
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    Last Dance in Salzburg

    Vivian Conroy

    ⭐⭐⭐⭐⭐ 'One of my favourite detectives…it reminded me of some of the old Sherlock Holmes cases' November 1930After accepting an invitation to attend the ballet in snowy Salzburg, Miss Atalanta Ashford...
    $23.00

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  • Stakeholder Involvement in Social Marketing Stakeholder Involvement in Social Marketing
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    Stakeholder Involvement in Social Marketing

    Kathy Knox

    This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of...
    $445.98

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