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  • Marketing for Greater Profits Marketing for Greater Profits
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    Marketing for Greater Profits

    MARKETING FOR GREATER PROFITS by Gail Birks Askins, Includes tips on . Managing within the marketing cycleChoosing your ChampionsSelecting the Right teamDeveloping solicitation...
    $39.00

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  • The Greater Britain The Greater Britain
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    The Greater Britain

    The publication of the first edition of 'The Greater Britain' coincided with the formation of the British Union of Fascists by Oswald Mosley in 1932. It provided hope and inspiration for tens...
    $44.00

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  • Open Market Operations and Financial Markets Open Market Operations and Financial Markets
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    Open Market Operations and Financial Markets

    A mixture of academic and practitioner research, this is the most detailed book available that provides an account of open market operations. With broad international appeal it includes discussions...
    $410.00

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  • The Dictionary of Marketing The Dictionary of Marketing
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    The Dictionary of Marketing

    The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues...
    $41.00

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  • Organizing Marketing and Sales
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    Organizing Marketing and Sales

    The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers...
    $230.00

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  • Moral Markets
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    Moral Markets

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $494.00
    $487.00

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  • Developments in Labour Market Analysis Developments in Labour Market Analysis
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    Developments in Labour Market Analysis

    First published in 1983. This text is designed to enable intermediate and advanced students to attain familiarity with the theoretical concepts used in labour market analysis, and to apply them...
    $359.00

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  • Moral Markets
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    Moral Markets

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $149.99
    $148.00

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  • Market Driven Enterprise
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    Market Driven Enterprise

    A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profitsProducing a product or service to heighten...
    $312.00

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  • Implicative Marketing Implicative Marketing
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    Implicative Marketing

    This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a...
    $60.00

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  • Success in Social Marketing Success in Social Marketing
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    Success in Social Marketing

    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of...
    $111.00

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  • Utility-Marketer Partnerships Utility-Marketer Partnerships
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    Utility-Marketer Partnerships

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory...
    $36.00

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  • Labor Markets and Economic Development Labor Markets and Economic Development
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    Labor Markets and Economic Development

    As developing and transition economies enter the next phase of reforms, labor market issues increasingly come to the fore. With the increased competition from globalization, the discussion is...
    $486.00

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  • Cause Related Marketing
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    Cause Related Marketing

    Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where...
    RRP: $132.99
    $131.00

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  • A Reader in Marketing Communications A Reader in Marketing Communications
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    A Reader in Marketing Communications

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely...
    $487.00

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  • Value in Marketing Value in Marketing
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    Value in Marketing

    The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a...
    $373.00

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  • Sex Differences in Labor Markets Sex Differences in Labor Markets
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    Sex Differences in Labor Markets

    Sex differences abound in labor markets. In the United States three differences in particular have attracted the most attention: the earnings gap, occupational segregation, and the greater...
    $487.00

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  • Marketing Management in Turkey
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    Marketing Management in Turkey

    Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the...
    $244.00

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  • Marketing Launchpad Marketing Launchpad
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    Marketing Launchpad

    The ultimate, no-fluff marketing book for women in business.Are you tired of throwing money at marketing that doesn't work? Or are you confused about where to start with your marketing?Marketing...
    $43.00

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  • Sustainable Marketing Planning
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    Sustainable Marketing Planning

    This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.Showing how to embed sustainability in these plans,...
    RRP: $362.00
    $357.00

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  • Radical Markets
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    Radical Markets

    Revolutionary ideas on how to use markets to bring about fairness and prosperity for allMany blame today's economic inequality, stagnation, and political instability on the free market. The solution...
    RRP: $54.99
    $53.00

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  • Business & Marketing Across Cultures Business & Marketing Across Cultures
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    Business & Marketing Across Cultures

    In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business...
    $146.00

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  • Commodity Market Finance Commodity Market Finance
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    Commodity Market Finance

    Commodity markets have evolved substantially since the early 2000s and have become more financialized. The recent cold war between the U.S.A. and China, the outbreak of COVID-19, and Russia's...
    $135.00

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  • How to Market a University
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    How to Market a University

    At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more...
    $64.99

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  • Marriage Markets
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    Marriage Markets

    There was a time when the phrase "American family" conjured up a single, specific image: a breadwinner dad, a homemaker mom, and their 2.5 kids living comfortable lives in a middle-class suburb...
    $52.00

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  • Money, Markets, and Democracy Money, Markets, and Democracy
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    Money, Markets, and Democracy

    This book offers a comprehensive analysis of the ways that politics and financial markets impact one another. In this relationship, politics is the ultimate controlling force. The kinds and prices of...
    $249.00

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  • Islamic Financial Markets and Institutions
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    Islamic Financial Markets and Institutions

    The rapid pace of progress in the Islamic financial market and investment space, coupled with the COVID-19 pandemic and its aftermath and recovery, has provided the necessary challenges to build a...
    RRP: $362.00
    $357.00

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  • Markets in Fashion Markets in Fashion
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    Markets in Fashion

    Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion...
    $373.00

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  • Strategy in Emerging Markets Strategy in Emerging Markets
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    Strategy in Emerging Markets

    Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies...
    $487.00

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  • Account-Based Marketing For Dummies
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    Account-Based Marketing For Dummies

    Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform...
    $58.00

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  • Tourism and Social Marketing
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    Tourism and Social Marketing

    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is...
    RRP: $362.00
    $357.00

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  • Doing Marketing Research
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    Doing Marketing Research

    Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market...
    RRP: $441.00
    $435.00

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  • Cause Related Marketing
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    Cause Related Marketing

    Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where...
    RRP: $362.00
    $357.00

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    Life Insurance Marketing in India Life Insurance Marketing in India
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    Life Insurance Marketing in India

    The life insurance industry in India has registered an impressive growth since the beginning of 21st century. The market has witnessed dynamic changes including entry of a good number of global...
    RRP: $168.47
    $136.00

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  • Sticky Sales and Marketing Sticky Sales and Marketing
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    Sticky Sales and Marketing

    Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back...
    $34.00

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  • Financial Accounting and Equity Markets Financial Accounting and Equity Markets
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    Financial Accounting and Equity Markets

    Philip Brown is one of the most admired and respected accounting academics alive today. He was a pioneer in capital markets research in accounting, and his 1968 article, co-authored with Ray Ball,...
    $449.00

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  • Gilding the Market
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    Gilding the Market

    In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the...
    $120.00

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  • Transitions through the Labor Market
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    Transitions through the Labor Market

    Understanding the factors that affect howone transitions from school to the labor market and finally to retirement isimportant both to the individual and to the policy maker. This volume...
    $256.00

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  • Marketing in Asia Pacific and Beyond
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    Marketing in Asia Pacific and Beyond

    This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical techniques employed in the papers include: multiple...
    $256.00

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