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4395 results for 'market commun'

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Marketing Communications

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target...

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$100.00

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Communicational Marketing

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing...

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$48.00

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Fashion Marketing and Communications

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of...

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$86.00

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Community-Oriented Marketing

What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities...

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$25.00

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Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and...

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$373.00

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Marketing Communications

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target...

RRP: $362.00

$357.00

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Marketing Communication

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in...

RRP: $279.00

$243.00

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature...

RRP: $441.00

$435.00

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature...

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$149.00

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A Reader in Marketing Communications

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely...

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$487.00

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Fashion Marketing and Communications

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of...

RRP: $362.00

$357.00

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Marketing Communication in African Languages

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a...

RRP: $362.00

$357.00

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The Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which...

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$373.00

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Marketing Communication in African Languages

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a...

RRP: $100.99

$100.00

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The Evolution of Integrated Marketing Communications

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of...

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$373.00

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Postcolonial Marketing Communication

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the...

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$348.00

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

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$78.00

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Trust and Marketing Communication in the Food Industry

This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and...

RRP: $362.00

$357.00

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Fashion Marketing Communications

Fashion is all about image. Consequently, fashion marketing communications ? encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the...

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$70.00

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Modern Marketing Communications

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing...

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$122.00

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Technical Marketing Communication

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This...

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$62.00

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Ethics in Marketing and Communications

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who...

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$122.00

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Public Sector Marketing Communications Volume I

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government...

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$220.00

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Greenwashing Practices in Company Marketing Communications

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate...

RRP: $142.99

$141.00

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing...

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$564.00

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Marketing Communication, Direct Marketing, Public Relation and Advertising

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English,...

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$87.00

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Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which...

RRP: $90.99

$90.00

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Communication Stratégique et Marketing

Communication stratégique et marketing sont aujourd'hui au coeur des longues discussions entre scientifiques et gestionnaires d'entreprises. En effet, la communication stratégique comme le marketing...

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$81.00

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to...

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$231.00

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The impact of CSR and public platforms on corporate marketing communication

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate...

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$81.00

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Market Integration in the European Community

In the present stage of integration, private and public market integration is really what the European Community is all about. A stable security settin- itself, in part, a result of European...

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$324.00

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Copywriting for Marketing Communications

Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with...

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$33.00

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European Common Market and Community

Originally published in 1967, though with an enduring relevance as Britain once again navigates its role outside the EU, this book is a selection of documents which illustrate how the former European...

RRP: $67.99

$67.00

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Business-to-Business Marketing Communications

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable...

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$98.00

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Introduction To Marketing Communication Strategy

This book will explain reasons how you can create wealth in consumption process when you need salespeople to help you to sell your products. Learning businessmen selling psychology, you are...

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$23.00

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Markets, Community and Just Infrastructures

A series of market-related crises over the past two decades - financial, environmental, health, education, poverty - reinvigorated the debate about markets and social justice. Since then,...

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$373.00

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Elaboration Likelihood Model and Visual Marketing Communications

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Frankfurt (Main), language: English, abstract:...

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$88.00

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Communities and Markets in Economic Development

This volume presents historical, contemporary, and theoretical perspectives on the role of local communities and social norms in the economic development process. Using historical evidence combined...

RRP: $377.00

$293.00

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Digital Disruption in Marketing and Communications

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They...

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$373.00

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics...

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$275.00

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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that...

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$123.00

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Communication of global companies with the capital market

Inhaltsangabe:Abstract:Communication of global companies with the capital market is a very actual topic and becomes more and more important nowadays. A good communication is necessary for all...

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$179.00

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Storytelling in Marketing and Brand Communications

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of...

RRP: $100.99

$100.00

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Marketing/Communications, Volume 86...

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...

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$63.00

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European Common Market and Community

Originally published in 1967, though with an enduring relevance as Britain once again navigates its role outside the EU, this book is a selection of documents which illustrate how the former European...

RRP: $219.00

$216.00

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Opportunities and restrictions of the internet in marketing communication strategies

Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, University of Wolverhampton (Wolverhampton Business School), language:...

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$136.00

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Marketing Communication Plan for a Gym. The example Aspria Holding BV

Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Lincoln, language: English, abstract: Health and fitness are...

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$73.00

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COMMUNICATION ET MARKETING POLITIQUES - TOME I

Ce livre, dont le premier tome porte sur la théorisation sur la communication et le marketing politiques, est le fruit des recherches doctorales (Diplôme d'Etudes Approfondies et Thèse en cotutelle...

RRP: $64.08

$52.00

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