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3859 results for 'market commun'

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Communicational Marketing

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing...

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$48.00

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Marketing Communication

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in...

RRP: $279.00

$243.00

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature...

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$149.00

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Marketing Communication in African Languages

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a...

RRP: $100.99

$100.00

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The Evolution of Integrated Marketing Communications

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of...

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$373.00

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Postcolonial Marketing Communication

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the...

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$348.00

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

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$78.00

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Community-Oriented Marketing

What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities...

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$25.00

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Fashion Marketing Communications

Fashion is all about image. Consequently, fashion marketing communications ? encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the...

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$70.00

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Modern Marketing Communications

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing...

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$122.00

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Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and...

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$373.00

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A Reader in Marketing Communications

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely...

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$487.00

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Ethics in Marketing and Communications

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who...

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$122.00

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Marketing Communication, Direct Marketing, Public Relation and Advertising

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English,...

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$87.00

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The Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which...

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$373.00

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing...

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$564.00

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Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which...

RRP: $90.99

$90.00

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Communication Stratégique et Marketing

Communication stratégique et marketing sont aujourd'hui au coeur des longues discussions entre scientifiques et gestionnaires d'entreprises. En effet, la communication stratégique comme le marketing...

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$81.00

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Market Integration in the European Community

In the present stage of integration, private and public market integration is really what the European Community is all about. A stable security settin- itself, in part, a result of European...

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$324.00

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to...

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$231.00

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Copywriting for Marketing Communications

Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with...

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$33.00

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European Common Market and Community

Originally published in 1967, though with an enduring relevance as Britain once again navigates its role outside the EU, this book is a selection of documents which illustrate how the former European...

RRP: $67.99

$67.00

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Business-to-Business Marketing Communications

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable...

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$98.00

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Introduction To Marketing Communication Strategy

This book will explain reasons how you can create wealth in consumption process when you need salespeople to help you to sell your products. Learning businessmen selling psychology, you are...

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$23.00

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Elaboration Likelihood Model and Visual Marketing Communications

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Frankfurt (Main), language: English, abstract:...

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$88.00

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Communities and Markets in Economic Development

This volume presents historical, contemporary, and theoretical perspectives on the role of local communities and social norms in the economic development process. Using historical evidence combined...

RRP: $377.00

$293.00

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Digital Disruption in Marketing and Communications

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They...

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$373.00

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics...

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$275.00

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Communication of global companies with the capital market

Inhaltsangabe:Abstract:Communication of global companies with the capital market is a very actual topic and becomes more and more important nowadays. A good communication is necessary for all...

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$179.00

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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that...

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$123.00

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Marketing/Communications, Volume 86...

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...

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$63.00

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Technical Marketing Communication

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This...

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$62.00

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European Common Market and Community

Originally published in 1967, though with an enduring relevance as Britain once again navigates its role outside the EU, this book is a selection of documents which illustrate how the former European...

RRP: $219.00

$216.00

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Public Sector Marketing Communications Volume I

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government...

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$220.00

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Opportunities and restrictions of the internet in marketing communication strategies

Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, University of Wolverhampton (Wolverhampton Business School), language:...

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$136.00

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COMMUNICATION ET MARKETING POLITIQUES - TOME I

Ce livre, dont le premier tome porte sur la théorisation sur la communication et le marketing politiques, est le fruit des recherches doctorales (Diplôme d'Etudes Approfondies et Thèse en cotutelle...

RRP: $64.08

$52.00

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Marketing Communications Report. Communications Strategy with Budget and Timings Plan

Project Report from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1st Class / 77%, University of Kent (Kent Business School), course:...

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$88.00

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Trading in Local Energy Markets and Energy Communities

This book presents trading in local energy markets and communities. It covers electrical, business, economics, telecommunication, information technology (IT), environment, building, industrial, and...

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$205.00

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Markets, Community and Just Infrastructures

A series of market-related crises over the past two decades - financial, environmental, health, education, poverty - reinvigorated the debate about markets and social justice. Since then,...

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$373.00

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Innovations in Social Marketing and Public Health Communication

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining...

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$220.00

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The impact of CSR and public platforms on corporate marketing communication

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate...

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$81.00

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Market, State, and Community

Can we conceive of a market economy that fulfils the ideals of socialism? In this book, David Miller provides a comprehensive examination, from the standpoint of political theory, of an economy in...

RRP: $181.95

$166.00

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Marketing Community-based ecotourism based in Senegal, West Africa

This dissertation investigates both how Community- Based Ecotourism (CBE) can be implemented in impoverished rural areas of developing countries for the benefit of the local populations and their ...

RRP: $78.69

$63.00

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Retail Marketing Communication and the Consumer Behaviour of Selected Generations

The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail...

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$80.00

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry...

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$486.00

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Digital Public Relations and Marketing Communication Trends in Africa

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in...

RRP: $100.99

$100.00

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Qualitative Research Methods in Public Relations and Marketing Communications

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public...

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$147.00

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Storytelling in Marketing and Brand Communications

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains...

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$333.00

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