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2713 results for 'market data'

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Big Data Marketing

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and...

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$58.00

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Data Mining for Marketing

Research Paper (postgraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, The University of Kashmir, language: English, abstract: This paper gives a...

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$77.00

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Data-Driven Marketing

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight...

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$62.00

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Data-Driven Marketing for Strategic Success

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business...

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$614.00

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Data Analytics in Power Markets

This book aims to solve some key problems in the decision and optimization procedure for power market organizers and participants in data-driven approaches. It begins with an overview of the power...

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$238.00

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Data Mining for Design and Marketing

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and...

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$188.00

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Data-Driven Marketing Content

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized...

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$103.00

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Big Data Analytics for Creative Marketers

This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not...

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$33.00

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AI-Driven Marketing Research and Data Analytics

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer...

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$497.00

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AI and Data Engineering Solutions for Effective Marketing

In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find...

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$665.00

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Targeting Using Augmented Data in Database Marketing

This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test...

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$122.00

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Panel Data and Structural Labour Market Models

Panel Data and Structural Labour Market Models is the latest volume in a series of four, reporting on the original work of an international group of scholars with research interests in the...

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$313.00

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The Market Data Book...

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...

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$62.00

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Intelligent Data-Driven Marketing

Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough," this book puts a spotlight on...

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$57.00

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Decision Making with Quantitative Financial Market Data

Use of quantitative data, especially in financial markets, may provide rapid results due to the ease-of-use and availability of fast computational software, but this book advises caution and helps to...

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$98.00

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Panel Data and Labour Market Dynamics

The contributions in this volume, by leading economists from major universities in Europe and USA, cover research at the front line of econometric analysis and labour market applications. The volume...

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$366.00

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Marketing and Big Data Analytics in Tourism and Events

In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data...

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$509.00

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Expectations in Financial Markets - A Survey Data Approach

Knowing how expectations are formed in the financial markets is crucial to understanding how financial markets work. Although the market price itself reflects to some extent expectations, market...

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$108.00

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The Marketers Customer Data Platform Resource Book

This concise guide to Customer Data Platforms has been written to help marketers who are thinking about investing in one better understand what capabilities it can deliver, and what financial...

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$15.00

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Big Data Analytics in the Insurance Market

Big Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. This book will be a...

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$236.00

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Ethical Marketing Through Data Governance Standards and Effective Technology

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback...

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$486.00

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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.

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$385.00

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Basic Python for Data Management, Finance, and Marketing

Learn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with Python from ground zero and to the point where you can use coding for...

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$98.00

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State of the Art Implementation of Big Data in Strategic and Operative Marketing. Challenges and Effective Responses

"Data is the new gold" and "The world's most valuable resource is no longer oil, but data" - Headlines like these, published by The Economist and the World Economic Forum in 2017 and 2020, underline...

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$141.00

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Marketing in a Digital & Data world

In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they...

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$62.00

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Studies in Consumer Demand - Econometric Methods Applied to Market Data

Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a ...

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$270.00

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Estimating the Cost of Capital Implied by Market Prices and Accounting Data

Estimating the Cost of Capital Implied by Market Prices and Accounting Data focuses on estimating the expected rate of return implied by market prices, summary accounting numbers, and forecasts of...

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$226.00

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Use of Market Data in the Recruitment of High Potentials

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the...

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$122.00

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Big Data Software Solutions by IBM, Oracle, SAP and Microsoft. A Market Overview

Seminar paper from the year 2017 in the subject Computer Science - Software, grade: 1,0, California Lutheran University (Business Administration), course: MBA for Executives, language: English,...

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$73.00

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The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

What will you learn from this book?Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.How...

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$50.00

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Business Intelligence : An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing by Richard Hurley (Hardcover)

Do you want to learn about business intelligence but don't feel like reading a boring textbook?In the modern business world, the pace of action continues to quicken. Businesses need to be able to...

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$32.99

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Longitudinal Analysis of Labor Market Data

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$114.00

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Das Data Driven Marketing im E-Commerce. Erfolgschancen und Herausforderungen für Unternehmen

Die Digitalisierung wird mitunter auch als vierte industrielle Revolution bezeichnet und beeinflusst nahezu alle Bereiche des Unternehmertums. Die Einheit, mit der Firmen in diesem Zeitalter handeln,...

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$119.00

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Marketing und Data Science. Analyse und Lösung von betrieblichen Problemen mit dem CRISP-DM-Vorgehensmodell

Projektarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, , Veranstaltung: Marketing und Data Science, Sprache: Deutsch, Abstract: In dieser Arbeit wird...

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$74.00

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Tools for Activating Data Marketplace

This book explores the employment of market mechanisms for data-interactive innovations. Based on the concept of innovators' marketplaces the book introduces a new concept of 'data jackets' to enable...

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$249.00

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Machine Learning and Data Sciences for Financial Markets

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$277.00

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Data-Driven Personalisation in Markets, Politics and Law

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$277.00

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Big Data im Marketing. Wenn Datenschutz und Wirtschaft aufeinandertreffen

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, , Sprache: Deutsch, Abstract: Inwieweit können Unternehmen anhand von gesammelten Daten ihre...

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$73.00

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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new...

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$373.00

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Data Deluge

In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and...

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$55.00

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Database Marketing

Inhaltsangabe:Zusammenfassung:Marketingfachleute haben erkannt, dass der Konsument im 21. Jahrhundert mit einer unzumutbaren Zunahme von Werbekontakten konfrontiert ist und gegenüber den...

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$192.00

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Systems and Implemented Technologies for Data-Driven Innovation, addressing Data Spaces and Marketplaces Semantic Interoperability Needs

This book starts reviewing the basic technological principles and software best practices and standards for implementing and deploying data spaces and data marketplaces.

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$270.00

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Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in...

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$466.00

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Econometric Models in Marketing

In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and...

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$307.00

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Data Mining for Managers

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to...

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$90.00

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Technical Innovation, solving the Data Spaces and Marketplaces Interoperability Problems for the Global Data-Driven Economy

This book focuses on the best practices and simplest software methods and mechanisms that allow the i3-MARKET backplane reference implementation to be instantiated, tested and validated.

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$270.00

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Data Warehousing

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast...

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$136.00

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Forecasting in Marketing

Master the Art of Predictive Marketing with Forecasting in Marketing by V. KumarIn today's competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that...

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$158.00

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