702 results for 'brand idea'

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  • The Brand IDEA
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    The Brand IDEA

    Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control...
    $95.00

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  • The Brand Beside The Brand The Brand Beside The Brand
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    The Brand Beside The Brand

    The Brand Beside The Brand transforms the traditional   notions of a business backing a product or an employee who is backed by a company.  Instead it offers transitional ideas and...
    $21.00

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    Aaker on Branding
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    Aaker on Branding

    Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related...
    RRP: $32.99
    $24.00

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  • The Brand Innovation Manifesto
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    The Brand Innovation Manifesto

    The days of the image brands are over, and ?new marketing? has gone mainstream. The world?s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in...
    $76.00

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  • The Hollywood Brand The Hollywood Brand
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    The Hollywood Brand

    The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and...
    $149.00

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  • Managing Brands in 4D
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    Managing Brands in 4D

    Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but...
    $214.00

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  • The Power of Branding The Power of Branding
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    The Power of Branding

    This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students'...
    $40.00

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  • Brands and Cultural Analysis Brands and Cultural Analysis
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    Brands and Cultural Analysis

    This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in...
    $98.00

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  • Branding as Communication Branding as Communication
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    Branding as Communication

    By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings...
    $147.00

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    Brand Seduction
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    Brand Seduction

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • Image coming soon
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    African Luxury Branding

    Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African...
    $126.00

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  • The Origin of Brands The Origin of Brands
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    The Origin of Brands

    What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the...
    $29.00

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  • Brand Now
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    Brand Now

    Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most...
    $39.00

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  • Competitive Branding
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    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $102.00

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  • Image coming soon
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    The Branded

    Isfalk is divided into two classes- the Branded, who are vulnerable to disease, and the Pure, who are bigger, stronger and immune. Orphaned twins Nara and Osha are sequestered in the citadel, where...
    $33.00

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  • Brand Naming
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    Brand Naming

    You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a...
    $59.99

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  • Brand Desire
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    Brand Desire

    Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions,...
    $65.00

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  • Brand Love is not Enough Brand Love is not Enough
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    Brand Love is not Enough

    How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or...
    $402.00

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  • Nation Brand in Oman Nation Brand in Oman
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    Nation Brand in Oman

    Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, De Montfort University Leicester, course: Master of Science in Marketing Management,...
    $157.00

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  • Corporate Branding Corporate Branding
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    Corporate Branding

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in...
    $398.00

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  • Branded Faith Branded Faith
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    Branded Faith

    Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does...
    $79.00

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  • Brands Win Championships Brands Win Championships
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    Brands Win Championships

    Defense doesn't win championships. Defense wins games. Brands win championships.In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not...
    $50.00

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  • Branding Post-Communist Nations Branding Post-Communist Nations
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    Branding Post-Communist Nations

    Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989,...
    $385.00

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  • Brand Plan Rx Brand Plan Rx
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    Brand Plan Rx

    "How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us...
    $65.00

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  • Brand it like Jesus Brand it like Jesus
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    Brand it like Jesus

    A tale about marketing and the best marketer of all time: Can Jesus teach us anything about marketing? Well, Brand it like Jesus is a business fable filled with useful marketing ideas. Travel back in...
    $50.00

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  • A Brand Called Me A Brand Called Me
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    A Brand Called Me

    A Brand Called MeThis is a unique book written to encourage the reader to look closely at self,and see if he or she is living within the potential God has created him or her to live in. Readingthis...
    $18.00

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  • Brand Luther
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    Brand Luther

    A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, at the dawn of the Reformation's 500th anniversaryA revolutionary look at Martin Luther, the Reformation, and the...
    RRP: $59.99
    $53.00

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  • Intellectual Property and the Law of Ideas Intellectual Property and the Law of Ideas
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    Intellectual Property and the Law of Ideas

    Ideas are the fuel of industry and the entertainment business. Likewise, manufacturers receive suggestions for new products or improvements to existing products, and retailers frequently receive...
    $137.00

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  • Understanding Branding in Higher Education Understanding Branding in Higher Education
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    Understanding Branding in Higher Education

    This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of...
    $294.00

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  • Corporate Branding in Facebook Fan Pages Corporate Branding in Facebook Fan Pages
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    Corporate Branding in Facebook Fan Pages

    In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation...
    $62.00

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  • Social Media Marketing : Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram by Chandler Wright (Paperback) Social Media Marketing : Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram by Chandler Wright (Paperback)
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    Social Media Marketing : Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram by Chandler Wright (Paperback)

    Master Online Marketing and Become an Expert with This 3 Books in 1 Compilation!This Collection Includes the best books to help you learn, grow, and master your online marketing skills. You will...
    $54.99

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    You Are The Brand
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    You Are The Brand

    Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize - YOU ARE THE BRAND.It's no secret that more people than ever before are...
    RRP: $32.99
    $28.00

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  • Good Idea. Now What?
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    Good Idea. Now What?

    Proven pathways for taking ideas to implementation We all have ideas?things we want to do or create?but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What?...
    $48.00

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  • Personal & Business Branding Personal & Business Branding
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    Personal & Business Branding

    Personal & Business Branding Are you trying build your personal brand with still, no results?Are you dying to get your brand out there but have no idea how?Are you waiting to go...
    $18.00

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  • The Perfect Brand Job The Perfect Brand Job
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    The Perfect Brand Job

    Unlock Key Strategies to Build the Perfect Brand That Will Sell for Top Dollar! - A Step-By-Step Guide to Go Above and Beyond With Your CompanyBuilding a successful company is hard. It's even harder...
    $45.00

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  • The Brand Who Cried Wolf
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    The Brand Who Cried Wolf

    PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!" —Mark Victor...
    $58.00

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  • Creating a Blockbuster Brand Creating a Blockbuster Brand
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    Creating a Blockbuster Brand

    Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce -...
    $54.00

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  • Authentic Personal Brand Coaching Authentic Personal Brand Coaching
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    Authentic Personal Brand Coaching

    This book offers an advanced breakthrough formula to build, implement, and cultivate an authentic,distinctive, and memorable personal brand, which forms the key to enduring personal success. This...
    $131.00

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  • From Idea to Bestseller From Idea to Bestseller
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    From Idea to Bestseller

    Unlock the potential of your expertise and transform it into a bestselling nonfiction book with "From Idea to Bestseller: A Step-by-Step Guide" by Bill Vincent. Drawing on years of experience as a...
    $17.00

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  • How To Develop And Launch A Drink Brand How To Develop And Launch A Drink Brand
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    How To Develop And Launch A Drink Brand

    If you are thinking of getting into the Food & Drink Industry then you need to read this book. It all seems so simple when you see brands on the shelf or the 'rise to fame' of brands such as Red...
    $57.00

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  • Brand New Day Brand New Day
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    Brand New Day

    Your Brand New Beginning Is Closer Than You ThinkIn the chaos of shattered dreams and impossible obstacles, God is quietly preparing your comeback. No matter your past or present struggles, a...
    $20.00

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  • Authentic Personal Branding Authentic Personal Branding
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    Authentic Personal Branding

    "In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledgeworkers. He shows us all how to build our own personal brand-and just as important-how to...
    $147.00

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  • Tilda's Seasonal Ideas Collection
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    Tilda's Seasonal Ideas Collection

    Tilda's Spring Ideas, Tilda's Summer Ideas and Tilda's Winter Ideas presented in one beautiful collector's volume for Tilda fans everywhere. Reader's can enjoy the best of Tilda throughout the...
    RRP: $42.99
    $38.00

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  • LEGO Ideas Book New Edition
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    LEGO Ideas Book New Edition

    Fully updated edition of the best-selling classic with more than 100 new models and 500 ideas including building tips, tricks, and more! A brand new edition of the best-selling LEGO book of all time...
    RRP: $42.99
    $42.00

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  • 100 Ideas for Primary Teachers: Dyslexia
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    100 Ideas for Primary Teachers: Dyslexia

    This practical guide provides anyone supporting children and young people with dyslexia with more than 100 great ideas for reinforcing their learning development. This second edition is up-to-date...
    $39.00

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