875 results for 'brand place'

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  • Place Branding Place Branding
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    Place Branding

    The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of...
    $116.00

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  • Online Place Branding Online Place Branding
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    Online Place Branding

    Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place...
    $121.00

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  • Inclusive Place Branding Inclusive Place Branding
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    Inclusive Place Branding

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods - catchy slogans,...
    $385.00

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  • Urban Events, Place Branding and Promotion Urban Events, Place Branding and Promotion
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    Urban Events, Place Branding and Promotion

    Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It...
    $373.00

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  • An Insider's Guide to Place Branding An Insider's Guide to Place Branding
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    An Insider's Guide to Place Branding

    This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest...
    $187.00

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  • Sonic Branding Sonic Branding
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    Sonic Branding

    Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book...
    $168.00

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  • Brand Culture Brand Culture
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    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    $410.00

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  • Public Branding and Marketing Public Branding and Marketing
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    Public Branding and Marketing

    This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and...
    $238.00

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  • Brands and the City Brands and the City
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    Brands and the City

    From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people's everyday lives. Drawing on extensive...
    $111.00

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  • REALITY IN BRANDING REALITY IN BRANDING
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    REALITY IN BRANDING

    BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left...
    $48.00

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  • China Branding China Branding
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    China Branding

    This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to...
    $254.00

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  • Destination Brands Destination Brands
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    Destination Brands

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with...
    $137.00

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  • Brand Admiration
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    Brand Admiration

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management...
    $58.00

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  • Brand Now
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    Brand Now

    Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most...
    $39.00

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  • Competitive Branding
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    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $102.00

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  • Tourism Branding
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    Tourism Branding

    Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action",...
    $262.00

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  • Corporate Brand Design Corporate Brand Design
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    Corporate Brand Design

    Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature...
    $118.00

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  • Branding and Marketing Branding and Marketing
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    Branding and Marketing

    If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading…Did you know:The brand worth the most in the entire...
    $43.00

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  • Branding the Middle East Branding the Middle East
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    Branding the Middle East

    This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond...
    $245.00

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  • Destination Branding Destination Branding
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    Destination Branding

    Master's Thesis from the year 2013 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism...
    $173.00

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    B2B Brand Portfolio Strategy B2B Brand Portfolio Strategy
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    B2B Brand Portfolio Strategy

    'To structure and manage their portfolio of brands is one of the biggest challenges businesses face nowadays'. - Philip Kotler - Companies whose product offerings include multiple brands know that...
    RRP: $59.26
    $48.00

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  • Image coming soon
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    Brand Primacy

    How does a small startup exit to a private equity company in just four years? The same way its organic traffic grows from a few thousand views to more than 100,000 views a month. Brand Primacy.If you...
    $44.00

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  • Religions as Brands Religions as Brands
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    Religions as Brands

    During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more,...
    $128.00

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  • The Branded Ones The Branded Ones
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    The Branded Ones

    Beneath a façade of palm trees and sunshine, homelessness and addiction are bubbling to the surface.It can be hard to shake the brands others place on you; Derek, currently homeless, knows this...
    $41.00

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  • Branding Post-Communist Nations Branding Post-Communist Nations
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    Branding Post-Communist Nations

    Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989,...
    $385.00

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  • Discourses in Place Discourses in Place
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    Discourses in Place

    Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning...
    $392.00

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  • Marketing Places and Spaces
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    Marketing Places and Spaces

    Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad...
    $301.00

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  • Branded for Missions Branded for Missions
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    Branded for Missions

    Branded for Missions embraces more than just going to unfamiliar places and preaching, it means being committed and having compassion for the lost, having the mind of Christ and a loving heart for...
    $27.00

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  • What's Behind Your Brand? What's Behind Your Brand?
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    What's Behind Your Brand?

    This book is for anyone who designs, writes, publishes, or selects content for humans. What's Behind Your Brand? provides a unique perspective on how word choice and images can bring people...
    $48.00

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  • Branding and Designing Disability Branding and Designing Disability
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    Branding and Designing Disability

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    $398.00

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  • Building Your Brand
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    Building Your Brand

    Does your brand strategy make sense?If you ask 10 people in your organization, how many different answers would you get * Can everyone in your organization explain how all the pieces (programs and...
    RRP: $32.99
    $23.00

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  • Promiscuous Customers:Invisible Brands
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    Promiscuous Customers:Invisible Brands

    Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing...
    $39.00

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  • Nation Branding and Sports Diplomacy Nation Branding and Sports Diplomacy
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    Nation Branding and Sports Diplomacy

    This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic,...
    $249.00

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  • 1500 California Place Names
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    1500 California Place Names

    This is the new "pocket" version of the classic California Place Names, first published by California in 1949. Erwin G. Gudde's monumental work, which went through several editions during its...
    $44.00

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  • Riding for the Brand
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    Riding for the Brand

    Riding for the Brand is the autobiography of Lawrence H. "Larry" Lee. Larry began working for Western Airlines in 1943, at the age of 16, as a baggage handler in Salt Lake City, Utah. This experience...
    $25.00

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  • How to Turn a Place Around How to Turn a Place Around
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    How to Turn a Place Around

    How to Turn a Place Around is a user-friendly, common sense guide for everyone from community residents to mayors on how to create successful places. The ideas presented in this book reflect over 40...
    $70.00

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