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  • Both Career and Love Both Career and Love
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    Both Career and Love

    Both Career and Love is a piece of American women's history. It is also a love story. Anne graduated from Kent State University in 1959, before the Women's Movement emerged. Women married around age...
    $35.00

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  • The Garden Book, a Popular Treatise on the Growing of Vegetables Under Both Home and Market Conditions. Containing Concise and Dependable Information Concerning the Planting, Cultivation, Spraying, Harvesting and Marketing the Common Garden Vegetabl The Garden Book, a Popular Treatise on the Growing of Vegetables Under Both Home and Market Conditions. Containing Concise and Dependable Information Concerning the Planting, Cultivation, Spraying, Harvesting and Marketing the Common Garden Vegetabl
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    The Garden Book, a Popular Treatise on the Growing of Vegetables Under Both Home and Market Conditions. Containing Concise and Dependable Information Concerning the Planting, Cultivation, Spraying, Harvesting and Marketing the Common Garden Vegetabl

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
    $57.00

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    British Curiosities in art and Nature; Giving an Account of Rarities Both Antient and Modern, ... Likewise an Account of the Posts, Markets, and Fair-towns. ... The Second Edition, With Large Additions

    The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve...
    $57.00

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  • Law and Markets Law and Markets
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    Law and Markets

    Law and Markets examines the interaction between legal rules, market forces and prices. It emphasises the economic effects of legal rules on individual incentives in both market and non-market...
    $184.00

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  • The Dictionary of Marketing The Dictionary of Marketing
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    The Dictionary of Marketing

    The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues...
    $41.00

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  • The Capital Markets
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    The Capital Markets

    The Capital Markets: evolution of the financial ecosystem is the new standard providing practical text book style coverage of this dynamic market and its products. Written by the former President of...
    $186.00

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  • Marketing Communication
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    Marketing Communication

    Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in...
    RRP: $279.00
    $243.00

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  • Marketing and Feminism Marketing and Feminism
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    Marketing and Feminism

    This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and...
    $160.00

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  • Critical Marketing
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    Critical Marketing

    Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal...
    $177.00

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  • The Dynamic Market The Dynamic Market
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    The Dynamic Market

    The Indian stock markets have always been a dynamic and challenging landscape for investors. With its rapidly growing economy and diverse industries, India offers an abundance of investment...
    $31.00

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  • Museum Marketing Museum Marketing
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    Museum Marketing

    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of...
    $149.00

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    Triumph Of The Market

    The unifying theme of the essays in this volume is the increasing national and global power and reach of the market and its growing impact on all aspects of human life. The phrase "the market"...
    RRP: $44.95
    $43.00

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  • Marketing in Perspective (RLE Marketing) Marketing in Perspective (RLE Marketing)
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    Marketing in Perspective (RLE Marketing)

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author...
    $121.00

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  • Marketing Strategies
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    Marketing Strategies

    Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterized by increasing consumer sophistication, deregulation,...
    $211.00

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  • Open Market Operations and Financial Markets Open Market Operations and Financial Markets
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    Open Market Operations and Financial Markets

    A mixture of academic and practitioner research, this is the most detailed book available that provides an account of open market operations. With broad international appeal it includes discussions...
    $410.00

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  • Digital Marketing Technologies Digital Marketing Technologies
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    Digital Marketing Technologies

    This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only...
    $200.00

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  • Steidlmayer on Markets
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    Steidlmayer on Markets

    Proven techniques for market profile users at any level A "market profile" presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly,...
    $195.00

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  • Urban Markets Urban Markets
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    Urban Markets

    Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this...
    $90.00

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  • Modeling the Market
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    Modeling the Market

    The authors have done an admirable job...This book is a revealing and fascinating glimpse of the technologies which may rule the financial world in the years to come. --The Financial Times, February...
    $227.00

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  • Bottom of the Pyramid Marketing
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    Bottom of the Pyramid Marketing

    Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations...
    $230.00

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  • Inefficient Markets
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    Inefficient Markets

    The efficient markets hypothesis has been the central proposition in finance for nearly thirty years. It states that securities prices in financial markets must equal fundamental values, either...
    RRP: $354.00
    $286.00

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  • Social and Sustainability Marketing Social and Sustainability Marketing
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    Social and Sustainability Marketing

    "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the...
    $160.00

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  • Markets in Higher Education Markets in Higher Education
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    Markets in Higher Education

    This volume presents the most comprehensive international discussion yet on the role of markets in higher education. It considers both the political and economic implications of the rising trend...
    $227.00

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  • Innovation in Marketing Innovation in Marketing
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    Innovation in Marketing

    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.This ranges from the development of new high tech items such as...
    $163.00

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  • The Business Marketing Course
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    The Business Marketing Course

    The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a...
    $167.00

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  • Managerial Marketing Managerial Marketing
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    Managerial Marketing

    Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketing: The Early Years is a key title in the Legend in Marketing series, showcasing Dr. Jagdish N. Sheth's...
    $158.00

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  • Marketing Mistakes and Successes
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    Marketing Mistakes and Successes

    Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further,...
    $341.00

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  • Cross Marketing Cross Marketing
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    Cross Marketing

    "Cross-Marketing: Here's Your Wake up Call," follows the career of Marlin R. Bollinger, a successful "company man gone independent," and departs the wisdom he gained along the way. The book reveals...
    $29.00

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    Communicational Marketing

    Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing...
    $48.00

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  • The Luxury Market in Brazil The Luxury Market in Brazil
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    The Luxury Market in Brazil

    The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a...
    $122.00

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  • Drugs to Market
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    Drugs to Market

    The development and marketing of drugs since the Second World War offers an exemplary demonstration of the impact of technology on competitiveness in a major industry. While focusing primarily on the...
    $217.00

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  • Choice Models in Marketing Choice Models in Marketing
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    Choice Models in Marketing

    Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative...
    $170.00

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  • The Culture of Welfare Markets The Culture of Welfare Markets
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    The Culture of Welfare Markets

    This book examines the rise of welfare markets in Western societies and explores their functioning, regulation and embeddedness by addressing the particular field of old age provision, including both...
    $385.00

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  • A Glossary of Marketing Terms A Glossary of Marketing Terms
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    A Glossary of Marketing Terms

    This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing,...
    $78.00

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  • Dynamic Markets and Conventional Ignorance Dynamic Markets and Conventional Ignorance
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    Dynamic Markets and Conventional Ignorance

    In this follow up to From a Market Economy to a Finance Economy, Samli reflects on his more than half a century of economic experience and research, maintaining that financiers, the government and...
    $92.00

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  • Modern Marketing Communications Modern Marketing Communications
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    Modern Marketing Communications

    Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing...
    $122.00

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  • Museum Management and Marketing Museum Management and Marketing
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    Museum Management and Marketing

    Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely...
    $378.00

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  • Marketing the Sports Organisation Marketing the Sports Organisation
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    Marketing the Sports Organisation

    Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services...
    $137.00

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  • Wired Marketing
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    Wired Marketing

    Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context...
    $177.00

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  • Organizing Marketing and Sales
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    Organizing Marketing and Sales

    The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers...
    $230.00

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