708 results for 'brand valu'

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  • The Value of Design in Retail and Branding
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    The Value of Design in Retail and Branding

    Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding...
    $220.00

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  • Value Branding with Social Media Marketing Value Branding with Social Media Marketing
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    Value Branding with Social Media Marketing

    You will never be rich! You know how many people told me that? Just about every family member and friend I trusted.It was from this moment I made it a point to prove them wrong.Three years later I...
    $34.00

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  • Sonic Branding Sonic Branding
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    Sonic Branding

    Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book...
    $168.00

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  • Brand Assets
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    Brand Assets

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...
    $198.00

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  • Balanced Brand
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    Balanced Brand

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and...
    $58.00

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  • Brand Medicine Brand Medicine
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    Brand Medicine

    As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of...
    $122.00

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  • The International Brand Valuation Manual
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    The International Brand Valuation Manual

    The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently...
    $117.00

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  • Brand New Brand You
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    Brand New Brand You

    In Brand New Brand You Garry Browne shares over 40 years of experience in branding in the FMCG and in the not-for-profit sector to help people take action to build and maintain their personal brand,...
    $27.00

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  • Online brand communities Online brand communities
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    Online brand communities

    AbstractThis dissertation examines how online brand communities create value through social practices. Building on the work of Schau et al. (2009) this study utilizes a netnographic approach and...
    $154.00

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  • Brand Attachment Brand Attachment
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    Brand Attachment

    Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other...
    $122.00

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  • Brand Fans Brand Fans
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    Brand Fans

    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement...
    $308.00

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  • Strategic Brand Licensing Strategic Brand Licensing
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    Strategic Brand Licensing

    This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of...
    $373.00

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  • Sport Brands Sport Brands
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    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    $373.00

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  • Managing Brands in 4D
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    Managing Brands in 4D

    Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but...
    $214.00

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  • Personal Brand Clarity Personal Brand Clarity
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    Personal Brand Clarity

    Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step consulting guide to the personal brand-defining process. Realize your...
    $39.00

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  • The Brand IDEA
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    The Brand IDEA

    Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control...
    $95.00

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    Brand Equity Brand Equity
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    Brand Equity

    This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity...
    RRP: $78.69
    $63.00

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  • REALITY IN BRANDING REALITY IN BRANDING
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    REALITY IN BRANDING

    BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left...
    $48.00

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  • B2B Brand Management B2B Brand Management
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    B2B Brand Management

    This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a...
    $92.00

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  • Customize the Brand
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    Customize the Brand

    This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each...
    $99.00

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  • Brand-Driven CEO
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    Brand-Driven CEO

    The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David...
    $65.00

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  • The Language of Branding The Language of Branding
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    The Language of Branding

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a...
    $131.00

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  • Brand Transformation Brand Transformation
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    Brand Transformation

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to...
    $123.00

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  • Globalization, Culture, and Branding Globalization, Culture, and Branding
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    Globalization, Culture, and Branding

    With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e.,...
    $308.00

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  • Breakthrough Nonprofit Branding
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    Breakthrough Nonprofit Branding

    Breakthrough NONPROFIT BRANDING At a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They...
    $91.00

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  • New Perspectives in Luxury Branding
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    New Perspectives in Luxury Branding

    New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors...
    $128.00

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    Global Brand Power
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    Global Brand Power

    The branding bible for today's globalized worldThe very meaning of brands and branding has changed dramatically. First, companies no longer own brands?their customers do. Second, brands have a...
    RRP: $35.25
    $34.00

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  • Corporate Brand Management Corporate Brand Management
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    Corporate Brand Management

    Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.0 (summa cum laude), Kozminski University, language: English,...
    $258.00

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  • Competitive Branding
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    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $102.00

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  • Building Brands Directly Building Brands Directly
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    Building Brands Directly

    Acknowledgements - List of Figures - A Time for Change - Successful Business Models - Marketing Strategy for Brands and Customers - Creating Value from Brands and Customers - From Image to...
    $220.00

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  • Branding In ESports Branding In ESports
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    Branding In ESports

    Engaging the Gamers" is a compelling exploration of the dynamic and rapidly growing world of eSports, and how branding strategies are leveraged to connect with a passionate and digitally native...
    $45.00

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  • Corporate Branding in Facebook Fan Pages Corporate Branding in Facebook Fan Pages
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    Corporate Branding in Facebook Fan Pages

    In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation...
    $62.00

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  • Brand Desire
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    Brand Desire

    Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions,...
    $65.00

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  • Citizen Brands
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    Citizen Brands

    What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though...
    $80.00

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  • Branding the Nation
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    Branding the Nation

    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...
    RRP: $85.95
    $75.00

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  • Ethical Branding and Marketing Ethical Branding and Marketing
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    Ethical Branding and Marketing

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $373.00

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  • Branding for Success! Branding for Success!
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    Branding for Success!

    In Branding for Success, Larry Checco debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets & celebrity...
    $41.00

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  • Branding in Politics Branding in Politics
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    Branding in Politics

    Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts...
    $72.00

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