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  • Rural Areas in Transition Rural Areas in Transition
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    Rural Areas in Transition

    This volume explores new opportunities to reshape local economies in rural areas during the next decade by exploring successful efforts already underway.While reported population declines can paint a...
    $333.00

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  • Enlarging the Euro Area
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    Enlarging the Euro Area

    This book seeks to offer the first in-depth and systematic analysis of the challenges of the Euro Area and the eastward enlargement of the European Union. It focuses in particular on how the...
    RRP: $212.00
    $193.00

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    Ginger cultivation in Hilly Areas Ginger cultivation in Hilly Areas
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    Ginger cultivation in Hilly Areas

    'Ginger cultivation in Hilly Areas: Prospects & Constraints' is a reference book specially prepared for researchers & professionals working on crop cultivation and their value addition. The book is...
    RRP: $64.08
    $52.00

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  • Internet in the Post-Soviet Area Internet in the Post-Soviet Area
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    Internet in the Post-Soviet Area

    This book offers a comparative perspective on the technological, economic, and political aspects of Internet development in the post-Soviet countries. In doing so, international experts analyze...
    $294.00

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  • Oregon Dunes Recreation Area Oregon Dunes Recreation Area
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    Oregon Dunes Recreation Area

    Pursuant to a congressional request, GAO reviewed the legality and propriety of the federal government's and a claim holder's actions in allowing the claim holder to patent land within the Oregon...
    $32.00

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  • Main Economic Policy Areas of the EEC Main Economic Policy Areas of the EEC
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    Main Economic Policy Areas of the EEC

    by Peter Coffey This is indeed a most opportune time for the publication of a serious, critical and independent study about the "Main Economic Policy Areas of the EEC". The European Economic...
    $122.00

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  • Low-Rate Wireless Personal Area Networks
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    Low-Rate Wireless Personal Area Networks

    This updated edition provides detailed information on the amendments to the standard including IEEE 802.15.4a, IEEE 802.15.4c, IEEE 802.15.4d, IEEE 802.15.4e, IEEE 802.15.4f, and IEEE 802.15.4g, as...
    $277.00

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  • Governing Marine Protected Areas Governing Marine Protected Areas
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    Governing Marine Protected Areas

    In this innovative volume, the author addresses some important challenges related to the effective and equitable governance of marine protected areas (MPAs). These challenges are explored...
    $142.00

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  • Marketization Marketization
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    Marketization

    This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of...
    $184.00

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  • Bottom of the Pyramid Marketing
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    Bottom of the Pyramid Marketing

    Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations...
    $230.00

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  • Market Microstructure Theory
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    Market Microstructure Theory

    Written by one of the leading authorities in market microstructure research, this book provides a comprehensive guide to the theoretical work in this important area of finance.
    $74.00

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  • Cincinnati's Historic Findlay Market Cincinnati's Historic Findlay Market
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    Cincinnati's Historic Findlay Market

    Established in 1852, Findlay Market is Ohio's oldest public market in continuous operation. Findlay Market opened just outside Cincinnati's city limits on land donated by James Findlay, in an area...
    $48.00

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  • Management and Marketing of Services Management and Marketing of Services
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    Management and Marketing of Services

    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies...
    $131.00

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  • Visual Marketing Visual Marketing
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    Visual Marketing

    This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of...
    $373.00

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  • Digital Sport Marketing Digital Sport Marketing
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    Digital Sport Marketing

    Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best...
    $113.00

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  • Electronic Business and Marketing Electronic Business and Marketing
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    Electronic Business and Marketing

    Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers,...
    $227.00

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  • Market Criminology Market Criminology
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    Market Criminology

    Building on original research into the petroleum industry and on the theory of crimes of globalization, this book introduces the concept of Market Criminology: the criminology of preventable...
    $373.00

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  • Network Dynamics in International Marketing
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    Network Dynamics in International Marketing

    This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of...
    $301.00

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  • Internal Marketing Internal Marketing
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    Internal Marketing

    This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and...
    $126.00

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  • Marketing in Transition Marketing in Transition
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    Marketing in Transition

    This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of...
    $227.00

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  • Museum Management and Marketing Museum Management and Marketing
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    Museum Management and Marketing

    Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely...
    $378.00

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  • Minority Marketing Minority Marketing
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    Minority Marketing

    This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It...
    $220.00

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  • Marketing Horizons Marketing Horizons
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    Marketing Horizons

    Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and...
    $227.00

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  • Image coming soon
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    Marketing for Sustainable Tourism

    The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks...
    $116.00

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  • Sales  and Marketing Sales  and Marketing
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    Sales and Marketing

    This book is a collection of new and advancedresearch done by experienced marketingscholars on various topics related to digital andsocial media marketing. It explores the practicesand research...
    $60.00

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  • The Global Structure of Financial Markets The Global Structure of Financial Markets
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    The Global Structure of Financial Markets

    This volume uses the original research of experienced contributors to explore recent changes in financial markets. Areas discussed include Latin America, Europe, the USA, Mexico and India. The book...
    $487.00

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  • A Glossary of Marketing Terms A Glossary of Marketing Terms
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    A Glossary of Marketing Terms

    This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing,...
    $78.00

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  • Experience Marketing Experience Marketing
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    Experience Marketing

    Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and...
    $134.00

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  • Marketing the City Marketing the City
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    Marketing the City

    This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the...
    $594.00

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  • Marketing Transformation Marketing Transformation
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    Marketing Transformation

    This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field;...
    $442.00

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  • Heritage Marketing Heritage Marketing
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    Heritage Marketing

    Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing...
    $131.00

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  • Mathematics of Financial Markets Mathematics of Financial Markets
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    Mathematics of Financial Markets

    This book presents the mathematics that underpins pricing models for derivative securities in modern financial markets, such as options, futures and swaps. This new edition adds substantial material...
    $151.00

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