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477 results for 'brand current'

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Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires

Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate...

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$129.00

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Brands, Political Brands, and Donald Trump

A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one...

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$17.00

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The Employer Brand

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial...

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$92.00

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The Brand Advocate

What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...

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$18.00

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...

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$198.00

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Brands and Consumers

Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...

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$126.00

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Brand Equity

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity...

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$63.00

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Brand Jamaica

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island...

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$82.00

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Branded Entertainment in Korea

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the...

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$147.00

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Branding Masculinity

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...

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$69.00

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Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current...

RRP:

$373.00

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Brand Metrics

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...

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$432.00

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Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to...

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$130.00

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Nation Brand in Oman

Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, De Montfort University Leicester, course: Master of Science in Marketing Management,...

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$157.00

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Brand Momentum

The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...

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$41.00

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Corporate Brand Design

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature...

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$118.00

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Engaging Brands

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory...

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$75.00

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...

RRP:

$373.00

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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research...

RRP:

$335.00

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Brand-Driven CEO

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David...

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$65.00

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Critical Branding

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the...

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$373.00

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Brand Jesus

In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical...

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$46.00

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Branding and Designing Disability

Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...

RRP:

$398.00

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A Rebranding Concept for the Brand Subway

Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, European Business School London / Regent's College, language: English,...

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$69.00

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The China Brand Report

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Pforzheim University, language: English, abstract: China's influential brands...

RRP:

$110.00

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Brand Management Strategies

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies- Luxury...

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$247.00

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The Branded Ones

Beneath a façade of palm trees and sunshine, homelessness and addiction are bubbling to the surface.It can be hard to shake the brands others place on you; Derek, currently homeless, knows this...

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$41.00

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The Sage Handbook of Brand Management

The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses...

RRP:

$375.00

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Personal Brand Pathway

Discover the transformative power of personal branding with "Personal Brand Pathway" by Jay Surti. In this comprehensive guide, you'll embark on a journey to unlock your unique identity,...

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$34.00

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Brands That Rock

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it,...

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$64.00

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User-Generated Content and its Impact on Branding

The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands'...

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$116.00

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Brand and Corporate Names as Vital Assets to Organisations

Scientific Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: Heightened competition and increased need to maintain...

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$70.00

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Branding Harvard

Research Paper (postgraduate) from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.15, Central Queensland University, course: Brand Image Design, language: English,...

RRP:

$81.00

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Luxury Brands in Emerging Markets

The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is...

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$249.00

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The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.9, Limkokwing University of Creative Technology, language: English, abstract:...

RRP:

$123.00

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Innovations in Digital Branding and Content Marketing

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an...

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$486.00

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book...

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$311.00

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The visual brand identity of Yves Saint Laurent

Many know the famous Mr. Saint Laurent for his influence on fashion and how modern women dress today. But nowadays, it is creative director Stefano Pilati who dictates at the luxury fashion house. ...

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$63.00

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Advertising Fashion Brands to the UK Ethnic Market

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded ...

RRP: $78.69

$63.00

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Digital Marketing Strategies for Fashion and Luxury Brands

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as...

RRP:

$475.00

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The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of...

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$323.00

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The aesthetics of brand image design

Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: Aesthetics are an...

RRP:

$69.00

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Employer Branding for the Hospitality and Tourism Industry

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer...

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$203.00

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The Branding of Right-Wing Activism

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the...

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$67.00

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Brand's popular antiquities of Great Britain. Faiths and folklore; a dictionary of national beliefs, superstitions and popular customs, past and current, with their classical and foreign analogues, described and illustrated (Volume II)

This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never...

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$44.00

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Brand's popular antiquities of Great Britain. Faiths and folklore; a dictionary of national beliefs, superstitions and popular customs, past and current, with their classical and foreign analogues, described and illustrated (Volume I)

This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never...

RRP:

$57.00

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Travel Writing for Tourism and City Branding

Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an...

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$109.00

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Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors

Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, King`s College London, course: International Marketing, language: English,...

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$116.00

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