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  • The Sage Handbook of Brand Management
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    The Sage Handbook of Brand Management

    The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses...
    $375.00

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  • Brand Admiration
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    Brand Admiration

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management...
    $58.00

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  • Brand Manners
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    Brand Manners

    How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep...
    $32.00

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  • Sustainable Branding Sustainable Branding
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    Sustainable Branding

    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate...
    $118.00

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  • Competitive Branding
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    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $102.00

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  • Destination Branding Destination Branding
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    Destination Branding

    Master's Thesis from the year 2013 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism...
    $173.00

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  • Corporate Branding Corporate Branding
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    Corporate Branding

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in...
    $398.00

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  • Brand Book Brand Book
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    Brand Book

    This rare book is a historical record of the brands used by cattle ranchers in Wyoming in the late 19th and early 20th centuries. Lavishly illustrated with original brand designs, it provides a...
    $48.00

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  • Online brand communities Online brand communities
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    Online brand communities

    AbstractThis dissertation examines how online brand communities create value through social practices. Building on the work of Schau et al. (2009) this study utilizes a netnographic approach and...
    $154.00

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  • The Agile Brand Revisited The Agile Brand Revisited
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    The Agile Brand Revisited

    With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling...
    $47.00

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  • A Rebranding Concept for the Brand Subway A Rebranding Concept for the Brand Subway
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    A Rebranding Concept for the Brand Subway

    Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, European Business School London / Regent's College, language: English,...
    $69.00

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  • Managing Brand Transgressions Managing Brand Transgressions
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    Managing Brand Transgressions

    Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal, worms in Cadbury's chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24-48 hours, chances are you have read about a...
    $32.00

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  • Branding and Designing Disability Branding and Designing Disability
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    Branding and Designing Disability

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    $398.00

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  • Citizen Brands
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    Citizen Brands

    What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though...
    $80.00

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  • Strategy and Management of Industrial Brands Strategy and Management of Industrial Brands
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    Strategy and Management of Industrial Brands

    Preface. 1: Development of the Concept of Brands. 1. Brands: from their origins to complexity. 2. The evolving status of brands. 3. The brand, a tool with ever-widening applications. 2: The Role of...
    $151.00

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  • Digital Brand Romance
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    Digital Brand Romance

    Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online - including the ones...
    $62.99

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    The Future of Purpose-Driven Branding
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    The Future of Purpose-Driven Branding

    Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and...
    RRP: $32.99
    $30.00

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  • Promiscuous Customers:Invisible Brands
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    Promiscuous Customers:Invisible Brands

    Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing...
    $39.00

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  • Image coming soon
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    Founder Brand

    You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and...
    $53.00

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  • Growing Brands Through Sponsorship Growing Brands Through Sponsorship
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    Growing Brands Through Sponsorship

    ​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a...
    $92.00

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  • Branded (1917) Branded (1917)
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    Branded (1917)

    Branded is a novel written by Francis Lynde and published in 1917. The book is set in the Western United States and tells the story of a man named Jack Kells, who is branded as an outlaw after being...
    $92.00

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    How to Manage and Measure Employer Branding How to Manage and Measure Employer Branding
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    How to Manage and Measure Employer Branding

    Years ago employer branding was assumed to be a short-lived trend of human resource management but over the recent years it has become anchored in organizational management as a long-term and...
    RRP: $152.41
    $123.00

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  • Georg Brandes in Life and Letters Georg Brandes in Life and Letters
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    Georg Brandes in Life and Letters

    A compelling biography of Georg Brandes, the Danish literary critic and scholar known for his influential views on naturalism and modernism. Drawing on Brandes' own words and writings as well as the...
    $53.00

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  • Experience My Brand Experience My Brand
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    Experience My Brand

    Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services...
    $38.00

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  • Authentic Personal Branding Authentic Personal Branding
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    Authentic Personal Branding

    "In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledgeworkers. He shows us all how to build our own personal brand-and just as important-how to...
    $147.00

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  • Zoe's 'brand', Volume 2... Zoe's 'brand', Volume 2...
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    Zoe's 'brand', Volume 2...

    This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...
    $50.00

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  • Zoe's 'brand', Volume 1... Zoe's 'brand', Volume 1...
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    Zoe's 'brand', Volume 1...

    This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...
    $50.00

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  • Memoirs Of Thomas Brand-hollis Memoirs Of Thomas Brand-hollis
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    Memoirs Of Thomas Brand-hollis

    Memoirs of Thomas Brand-Hollis provides a fascinating glimpse into the life of this influential figure in 18th century England. The book includes detailed accounts of Brand-Hollis' travels, political...
    $37.00

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    NEW BRAND IDENTITY NEW BRAND IDENTITY
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    NEW BRAND IDENTITY

    Perchè un'azienda dovrebbe, dopo molti anni, voler cambiare il proprio aspetto grafico? La risposta non può non tener conto del ruolo importante che riveste la visual identity nella comunicazione...
    RRP: $65.75
    $52.00

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  • Der Brand in Glarus Der Brand in Glarus
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    Der Brand in Glarus

    This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...
    $36.00

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  • Secrets of a Well Dressed Brand Secrets of a Well Dressed Brand
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    Secrets of a Well Dressed Brand

    Most professionals don't realize they're making major mistakes with their wardrobe that could cost them clients, money, and influence. Why? They don't look the part. This is not about faking it until...
    $76.00

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  • The aesthetics of brand image design The aesthetics of brand image design
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    The aesthetics of brand image design

    Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: Aesthetics are an...
    $69.00

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  • Social Media Success For Every Brand
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    Social Media Success For Every Brand

    Based on Donald Miller’s bestselling bookBuilding a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media...
    $43.00

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  • Brand New Dark Brand New Dark
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    Brand New Dark

    Bishop Rider Lives! And for a dead man, he's been busy. His story and the parts of it yet to be told being what populates <i>Brand New Dark</i>. Unseen moments pulled from between the...
    $23.00

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  • Branded [microform] Branded [microform]
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    Branded [microform]

    This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of...
    $33.00

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