129 results for 'philip market'

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    Philip Gefter: Photography After Frank
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    Philip Gefter: Photography After Frank

    In Photography After Frank, former New York Times writer and picture editor Philip Gefter narrates the tale of contemporary photography, beginning at the pivotal moment when Robert Frank commenced...
    RRP: $44.99
    $44.00

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  • Lateral Marketing
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    Lateral Marketing

    A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes...
    $82.00

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  • Market Segmentation Analysis Market Segmentation Analysis
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    Market Segmentation Analysis

    Business; Management science; Market research; StatisticsThis work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted...
    $88.00

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  • Marketing 3.0
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    Marketing 3.0

    Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in...
    $55.00

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  • Marketing Insights from A to Z
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    Marketing Insights from A to Z

    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of...
    $67.00

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  • Market Your Way to Growth
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    Market Your Way to Growth

    Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing...
    $48.00

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  • Ten Deadly Marketing Sins
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    Ten Deadly Marketing Sins

    Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't...
    $67.00

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  • Data-Driven Marketing
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    Data-Driven Marketing

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight...
    $62.00

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  • Winning Global Markets
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    Winning Global Markets

    A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a...
    $58.00

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  • Marketing Action Plans Marketing Action Plans
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    Marketing Action Plans

    Is your business not reaching enough prospects, experiencing long sales cycles, or not seeing your marketing campaigns generating the revenue you expect? What if you could have instant access to...
    $34.00

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  • Success in Social Marketing Success in Social Marketing
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    Success in Social Marketing

    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of...
    $111.00

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  • Innovations in Derivatives Markets Innovations in Derivatives Markets
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    Innovations in Derivatives Markets

    This book presents 20 peer-reviewed chapters on current aspects of derivatives markets and derivative pricing. The contributions, written by leading researchers in the field as well as experienced...
    $97.00

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  • Financial Accounting and Equity Markets Financial Accounting and Equity Markets
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    Financial Accounting and Equity Markets

    Philip Brown is one of the most admired and respected accounting academics alive today. He was a pioneer in capital markets research in accounting, and his 1968 article, co-authored with Ray Ball,...
    $449.00

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  • Cacao Culture in the Philippines Cacao Culture in the Philippines
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    Cacao Culture in the Philippines

    This work chronicles how the cacao plant is grown commercially in the Philippines; how to properly grow, harvest and sell the cacao plant is detailed.An authoritative overview of the cacao growing...
    $52.00

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  • Attracting Investors
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    Attracting Investors

    Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip...
    $67.00

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  • REO 101 REO 101
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    REO 101

    PHILIP BARRETT is the Broker/Owner of Home Value Realty, LLC; a residential and commercial brokerage in South Florida. Over the past 22 years, Philip has forged relationships with lending...
    $25.00

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  • Newmarket Newmarket
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    Newmarket

    This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...
    $44.00

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  • According to Kotler According to Kotler
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    According to Kotler

    According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions...
    $34.00

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  • Kellogg on Branding
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    Kellogg on Branding

    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...
    $67.00

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  • Precious Metals Trading
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    Precious Metals Trading

    A detailed look at how to profit in the precious metals market Today, gold, silver, platinum, and palladium offer a new and different profit potential for those who understand the impact of new...
    $140.00

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  • Advertising Organizations and Publications
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    Advertising Organizations and Publications

    John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for...
    $145.00

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  • Capitalism and Religion Capitalism and Religion
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    Capitalism and Religion

    Our global ecological crisis demands that we question the rationality of the culture that has caused it: western modernity's free market capitalism. Philip Goodchild develops arguments from...
    $105.00

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  • The Customer Century The Customer Century
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    The Customer Century

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is...
    $126.00

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  • Crisis, Debt, and Default Crisis, Debt, and Default
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    Crisis, Debt, and Default

    Philip Ernstberger analyses in his three essays different topics of financial pathologies. Thereby, changes in fundamentals as well as information are considered as the driving force for the behavior...
    $92.00

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  • The Alabama Dollhouse The Alabama Dollhouse
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    The Alabama Dollhouse

    In a flea market in Alabama, a dollhouse is purchased by a young girl Dawn and her family. Upon bringing the dollhouse home, Dawn begins hearing noises and voices coming from within the dollhouse...
    $22.00

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  • The Fight for Ethical Fashion The Fight for Ethical Fashion
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    The Fight for Ethical Fashion

    From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a...
    $410.00

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  • The Art of Speculation
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    The Art of Speculation

    "The Art of Speculation is laden with insights and studies that are as fresh today as newly cut grass . . . a joy to read. The topics covered were timeless in 1931 . . . and written in 24-carat prose...
    $76.00

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  • Republic of Equals
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    Republic of Equals

    The first book length study of property-owning democracy, Republic of Equals argues that a society in which capital is universally accessible to all citizens is uniquely placed to meet the demands of...
    RRP: $371.00
    $236.00

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  • Democracy in Decline Democracy in Decline
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    Democracy in Decline

    Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens).Philip Kotler identifies 14...
    $82.00

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  • Paths to Wealth Through Common Stocks
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    Paths to Wealth Through Common Stocks

    Paths to Wealth through Common Stocks contains one original concept after another, each designed to greatly improve the results of those who self-manage their investments -- while helping those who...
    $50.00

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  • Central Banks in Organizational Networks Central Banks in Organizational Networks
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    Central Banks in Organizational Networks

    This inter-disciplinary and wide-ranging study unravels the social processes of decision-making at the interface of central banks and financial market participants, and thereby raises important...
    $373.00

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  • Competitive Branding
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    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $102.00

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