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413 results for 'green market'

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Economics Finance Business and Management > Economics > Economic theory and philosophy > Greenwashing and other forms of deceptive marketin
Non Fiction > Finance, Business & Management > Business and Management > Sales and marketing > Greenwashing and other forms of deceptive marketin

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Green Marketing in Emerging Markets

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of...

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$281.00

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Green Marketing

The term Green Marketing (GM) comes into the light late 1980 and early 1990. The first workshop on Ecological Marketing in 1975 which is organised by American Marketing Association (Karunakaran,...

RRP: $96.20

$77.00

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Green Power Marketing in the United States

Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in...

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$36.00

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The effect of green marketing strategies. The market response to environmental announcements

Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16/20, Leuven Catholic University, language: English, abstract: As the...

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$81.00

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Green Bond Market Survey for Thailand

This publication provides an overview of institutional investors' interest in green bonds in Thailand and the perspectives of local arrangers and underwriters on their clients' interest in green bond...

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$66.00

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Green Bond Market Survey for Malaysia

This publication draws on findings from a survey on the green bond market in Malaysia to provide insights on what support is needed to further develop the country's sustainable finance market. The...

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$62.00

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Green Bond Market Survey for the Philippines

This publication draws on findings from a survey on the Philippines' green bond market to provide insights on what support is needed to further develop the country's sustainable finance market.The...

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$62.00

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The Political Economy of Green Bonds in Emerging Markets

Funding low-carbon transitions to address climate change is one of the major challenges of our time. Green bonds have emerged as a powerful tool to enlist institutional investors' wealth for these...

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$194.00

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Driving Green Marketing in Fashion and Retail

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations...

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$509.00

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Driving Green Consumerism Through Strategic Sustainability Marketing

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that...

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$486.00

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Green Marketing and Environmental Responsibility in Modern Corporations

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their...

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$407.00

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Greening Markets

This publication explains how market-based instruments can be utilized to improve air quality, water, and waste management in Asia.Asia has experienced massive economic growth, characterized by rapid...

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$94.00

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International marketing entry strategy for the Red//Green Company

Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing...

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$77.00

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Voluntary Green Power Market Forecast through 2015

Various factors influence the development of the voluntary 'green' power market--the market in which consumers purchase or produce power from non-polluting, renewable energy sources. These factors...

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$36.00

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Green Marketing vs. Greenwashing. Weltrettung als Marketingstrategie

Verbraucher haben ein Bewusstsein für einen nachhaltigen Lebensstil entwickelt. Vor allem junge Konsumenten interessieren sich für die Herkunft der Produkte und fordern nachhaltige Innovationen...

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$107.00

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Green Bond Market Survey for the Lao People's Democratic Republic

This publication draws on findings from a survey on the green bond market in the Lao People's Democratic Republic to provide insights on what support is needed to further develop the country's...

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$59.00

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Marketing and Resource Management for Green Transitions in Economies

The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a...

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$576.00

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Consumer awareness about green marketing & effect on buying behavior

The purpose of this research was to scrutinize expressive study on the effect of green marketing on the buying pattern of consumers. In this scrutiny I have tried to consider the effects of green...

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$52.00

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Beyond Green Marketing

RRP: $78.69

$63.00

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Green Marketing - Empirische Analyse ausgewählter Werbekampagnen

Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Hochschule Niederrhein in Mönchengladbach , Sprache: Deutsch,...

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$116.00

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New Rules of Green Marketing

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$90.00

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Ecolabels, Innovation, and Green Market Transformation

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$78.00

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The Green Light on Green Stocks

This book is a quick guide to all the various green investing sectors including solar, wind energy, cogeneration, wave power, tidal power, electric cars, methane power, geothermal, fuel cells,...

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$25.00

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Green Politics, Green Economics

Given the world-wide ecological crisis, to what extent do the current economic systems of production and consumption need to change? To make substantial changes to the dominant economic system as the...

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$40.00

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Green vs. Green

Renewable and carbon-neutral energy have been promoted as the future of energy production in the United States. Non-traditional energy sources show promise as alternatives to fossil fuels and may...

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$385.00

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Green Fashion

This book deals with the important aspects of green fashion including Animal Welfare in Ethical Fashion, Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting,...

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$184.00

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Advanced Issues in the Green Economy and Sustainable Development in Emerging Market Economies

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$52.00

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Green Finance and Sustainability

The green movement refers to an emphasis on goods and services considered to inflict minimal or no harm on the environment, that have provided a low carbon roadmap to economic growth disassociated...

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$407.00

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Market Green Master Plan, Borough of Marcus Hook, Delaware County, Pennsylvania

The United States Government Printing Office (GPO) was created in June 1860, and is an agency of the the U.S. federal government based in Washington D.C. The office prints documents produced by and...

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$32.00

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Representation of Green Consumerism

Global warming has recently been pinpointed as an urgent challenge for environmental policy-makers and social marketers all over the world. In much of the academic literature on the topic, problems...

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$102.00

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The Rise of Green Finance in Europe

This book offers a comprehensive discussion of how green finance has been growing thus far and explores the opportunities and key developments ahead, with particular emphasis on Europe. The main...

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$307.00

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Environment-Friendly Products-Adapt Green Now

Excessive pollution has provoked the nature, and the nature starts behaving in unnatural ways (in form of global warming versus global cooling, heavy rains versus draught, and other natural...

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$16.00

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Green Banking and Green Central Banking

The books deals with the questions that really matter for green finance: Where will the money to finance the transition to a low carbon environment come from, how far do the banks' balance sheets...

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$172.00

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The Green Bundle

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue...

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$65.00

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Green and Social Economy Finance

Green and Social Economy Finance is a compilation of chapters by experts, linking research and practice. This anthology provides a new thinking on social economy green finance, showing emerging...

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$449.00

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Entrepreneurship and Green Finance Practices

Environmental sustainability is the future of business. To achieve sustainable development and gain a competitive advantage in the business world, companies must adapt new practices to "go green."...

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$253.00

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Green Fashion Retail

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and...

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$205.00

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Green Development or Greenwashing?

Finland has often been labelled a 'green superpower', lauded as one of the world's cleanest and greenest countries. Nordic countries in general have tended to be idealised as 'pristine and green', in...

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$94.00

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Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed...

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$60.00

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Utility-Marketer Partnerships

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory...

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$36.00

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Sustainable Entrepreneurship and Investments in the Green Economy

The protection of the environment and economic growth are two important aspects of modern sustainability initiatives. By placing these two together, a competitive advantage is developed by utilizing...

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$418.00

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Green Building in Developing Countries

The book reveals how green buildings are currently being adapted and applied in developing countries. It includes the major developing countries such as China, Indonesia, Malaysia, Thailand,...

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$270.00

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Planning strategies for Urban Green Spaces

The world today is becoming a global village with rapid globalization and integration of markets making cities emerge as an engine of growth. There is global rise in population in cities. The cities...

RRP: $102.00

$80.00

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Green Gadgets For Dummies

Save some green by going green with these environmentally friendly gadgets! With concern for the future of our environment growing stronger and more serious every day, there has never been a better...

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$52.00

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Analytics of green economic growth

The book Analytics of green economic growth is an extension of earlier book Aspects of Green Economic Growth. It focuses on works, done for integrated climate assessment models during 2021-2024, in...

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$98.00

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Greenland's Economy and Labour Markets

This book explores structural changes in Greenland's economy and labour markets due to the transformative effects of climatic changes and growing international attention. It offers multidisciplinary...

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$373.00

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The ABCs of Greening Communications

The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially,...

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$42.00

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Green Behavior and Corporate Social Responsibility in Asia

In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to...

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$203.00

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