Add Wish List Add to Cart The item has been added Anansi and the Market Pig (glossy cover) Spider is a crafty guy in stories across Africa. Sometimes, he plays tricks on people and gets away with it. Sometimes, the tricks backfire and there is a lesson to be learned. It this particular... RRP: $59.00 Add to Cart The item has been added
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Add Wish List Add to Cart The item has been added The Marketing Environment (RLE Marketing) This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and... RRP: $121.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Managing Marketing Information (RLE Marketing) A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market... RRP: $121.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Accountability for Marketing and Non-Marketing Outcomes This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of... RRP: $282.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Covered Bonds under Unconventional Monetary Policy Holger Markmann studies covered bonds and their market behaviour upon the announcement and implementation of outright covered bond purchases by the eurosystem. After introducing the covered bond... RRP: $184.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Recovery Management in Business-to-Business Markets The book is related to the handling of product and service failures in business-to-business markets. The concept of "recovery management" embraces all activities of seller firms to effectively handle... RRP: $122.00 Add to Cart The item has been added
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Add Wish List Add to Cart The item has been added Covered Calls Beginner's Guide Do you want to make money in the markets while protecting your stock holdings? Despite recent uncertainty in the stock market, you can take advantage of great opportunities as they unfold today... RRP: $24.00 Add to Cart The item has been added
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sale Add Wish List Add to Cart The item has been added Volatility and Price Discovery in Stock Markets Using return series with various differencing intervals that are as short as half-hour and as long as two weeks, I investigate the short-term volatility accentuation in five equity markets: the... RRP: $94.75 $76.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Open Market Operations and Financial Markets A mixture of academic and practitioner research, this is the most detailed book available that provides an account of open market operations. With broad international appeal it includes discussions... RRP: $410.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Principles of International Marketing Research A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of... RRP: $78.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Digital Marketer This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital... RRP: $43.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Green Marketing in Emerging Markets Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of... RRP: $281.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Winning Cover Letters "Robin Ryan is the hottest career expert in America today." --Susan Cowden, TV anchor, NW Cable NewsLAND YOUR DREAM JOB WITH THE PERFECT COVER LETTERWith the expert advice of Robin Ryan, one of... RRP: $42.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Consumer Behavior and Marketing Strategy Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward... RRP: $246.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Business Recovery in Emerging Markets The book analyzes the recovery process of different industries and sectors from the global health pandemic, as well as its collateral effects. Focusing on emerging markets, it examines the underlying... RRP: $270.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Foundation of Stock Market Investing Provide a comprehensive guide for beginners, covering basic concepts, terminology, and the fundamental principles of investing in the stock market. RRP: $47.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Dictionary of Marketing The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues... RRP: $41.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing of Financial Services This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers... RRP: $36.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing and Smart Technologies This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in... RRP: $466.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Security Markets This is a graduate level work covering the economic principles of security markets. Interested readers include students and researchers in economics and finance, as well as financial analysts... RRP: $279.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Mastery Are you ready to unlock the secrets of modern marketing? If so, then this book is for you. Marketing Mastery: Unlocking the Secrets of Modern Marketing is an essential guide for anyone looking to... RRP: $26.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Essentials of International Marketing Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key... RRP: $160.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Transparency, Governance and Markets Theoretical and empirical research of these last decades is working on the positive and normative side in order to deepen its understanding of financial market dynamics and to tackle new and old... RRP: $310.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Political Marketing in the United States Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics... RRP: $131.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Essentials of Contemporary Marketing An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional... RRP: $65.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Management in Asia. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest... RRP: $405.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Agricultural Markets This volume aims at covering the variety of issues lying at the intersection of the modern theory of Industrial Organization and of the more traditional Agricultural Economics. The book is divided... RRP: $340.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Market Integration This book examines the relationship between regulation and market integration, with a special focus on China. It pursues a Law and Economics and Comparative Law approach (China and EU) to analyze the... RRP: $184.00 Add to Cart The item has been added
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Add Wish List Add to Cart The item has been added The Essentials of Marketing Research Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in... RRP: $473.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Methods V5 Marketing Methods V5: Modern Business is a book written by Ralph Starr Butler in 1917. The book is a comprehensive guide to the latest marketing techniques and strategies that were being used by... RRP: $91.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Strategic Perspective on the Marketing of Information Technologies This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the... RRP: $250.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Discourse The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization... RRP: $385.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Essential Guide to digital marketing This comprehensive guide covers essential Digital marketing strategies, including SEO techniques, social media marketing, content creation, email marketing, and much more. Learn how to leverage PPC... RRP: $16.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Higher and Further Education A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need... RRP: $128.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Butterfly Effect in Competitive Markets This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing... RRP: $238.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Option Market Making Approaches trading from the viewpoint of market makers and the part they play in pricing, valuing and placing positions. Covers option volatility and pricing, risk analysis, spreads, strategies and... RRP: $223.00 Add to Cart The item has been added
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Add Wish List Add to Cart The item has been added Re-Covering Modernism In the first half of the twentieth century, modernist works appeared not only in obscure little magazines and books published by tiny exclusive presses but also in literary reprint magazines of the... RRP: $373.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Case Studies in Marketing Probably no amount of classroom training can beat learning through real life examples.This is especially true in the case of Marketing Management where consumer tastes & loyalties and market dynamics... RRP: $35.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Statistics in Market Research Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise... RRP: $133.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Dynamic Market The Indian stock markets have always been a dynamic and challenging landscape for investors. With its rapidly growing economy and diverse industries, India offers an abundance of investment... RRP: $31.00 Add to Cart The item has been added
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