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3732 results for 'market commun'

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Communicational Marketing

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing...

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$48.00

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature...

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$149.00

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Marketing Communication

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in...

RRP: $279.00

$243.00

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Modern Marketing Communications

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing...

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$122.00

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The Evolution of Integrated Marketing Communications

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of...

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$373.00

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Marketing Communication, Direct Marketing, Public Relation and Advertising

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English,...

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$87.00

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

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$78.00

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The Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which...

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$373.00

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A Reader in Marketing Communications

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely...

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$487.00

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Postcolonial Marketing Communication

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the...

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$348.00

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Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and...

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$373.00

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing...

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$564.00

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Fashion Marketing Communications

Fashion is all about image. Consequently, fashion marketing communications ? encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the...

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$70.00

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Community-Oriented Marketing

What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities...

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$25.00

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Copywriting for Marketing Communications

Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with...

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$33.00

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Business-to-Business Marketing Communications

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable...

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$98.00

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Marketing Communications in Tourism and Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and...

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$149.00

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Market Integration in the European Community

In the present stage of integration, private and public market integration is really what the European Community is all about. A stable security settin- itself, in part, a result of European...

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$324.00

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Communication of global companies with the capital market

Inhaltsangabe:Abstract:Communication of global companies with the capital market is a very actual topic and becomes more and more important nowadays. A good communication is necessary for all...

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$179.00

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Ethics in Marketing and Communications

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who...

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$122.00

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Communities and Markets in Economic Development

This volume presents historical, contemporary, and theoretical perspectives on the role of local communities and social norms in the economic development process. Using historical evidence combined...

RRP: $377.00

$293.00

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to...

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$231.00

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Digital Disruption in Marketing and Communications

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They...

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$373.00

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Introduction To Marketing Communication Strategy

This book will explain reasons how you can create wealth in consumption process when you need salespeople to help you to sell your products. Learning businessmen selling psychology, you are...

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$23.00

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Communication Stratégique et Marketing

Communication stratégique et marketing sont aujourd'hui au coeur des longues discussions entre scientifiques et gestionnaires d'entreprises. En effet, la communication stratégique comme le marketing...

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$81.00

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Marketing/Communications, Volume 86...

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...

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$63.00

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Technical Marketing Communication

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This...

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$62.00

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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that...

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$123.00

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Elaboration Likelihood Model and Visual Marketing Communications

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Frankfurt (Main), language: English, abstract:...

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$88.00

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Markets, Community and Just Infrastructures

A series of market-related crises over the past two decades - financial, environmental, health, education, poverty - reinvigorated the debate about markets and social justice. Since then,...

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$373.00

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Innovations in Social Marketing and Public Health Communication

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining...

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$220.00

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Market, State, and Community

Can we conceive of a market economy that fulfils the ideals of socialism? In this book, David Miller provides a comprehensive examination, from the standpoint of political theory, of an economy in...

RRP: $181.95

$166.00

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Public Sector Marketing Communications Volume I

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government...

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$220.00

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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics...

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$275.00

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COMMUNICATION ET MARKETING POLITIQUES - TOME I

Ce livre, dont le premier tome porte sur la théorisation sur la communication et le marketing politiques, est le fruit des recherches doctorales (Diplôme d'Etudes Approfondies et Thèse en cotutelle...

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$52.00

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Marketing Community-based ecotourism based in Senegal, West Africa

This dissertation investigates both how Community- Based Ecotourism (CBE) can be implemented in impoverished rural areas of developing countries for the benefit of the local populations and their ...

RRP: $78.69

$63.00

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The impact of CSR and public platforms on corporate marketing communication

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate...

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$81.00

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Trading in Local Energy Markets and Energy Communities

This book presents trading in local energy markets and communities. It covers electrical, business, economics, telecommunication, information technology (IT), environment, building, industrial, and...

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$205.00

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Retail Marketing Communication and the Consumer Behaviour of Selected Generations

The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail...

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$80.00

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Marketing Communications Report. Communications Strategy with Budget and Timings Plan

Project Report from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1st Class / 77%, University of Kent (Kent Business School), course:...

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$88.00

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Opportunities and restrictions of the internet in marketing communication strategies

Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, University of Wolverhampton (Wolverhampton Business School), language:...

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$136.00

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Qualitative Research Methods in Public Relations and Marketing Communications

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public...

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$147.00

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Marketing Communication Strategy

This book has these two research questions need to be answered?(1) Can apply (AI) learning machine predict consumer behaviors in retail industry?(2) Can (AI) learning...

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$82.00

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Storytelling in Marketing and Brand Communications

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains...

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$333.00

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Community, Market and State in Development

This collection of conference papers presents a contemporary insight into key trends impacting on the global financial sector post crisis and highlights new policy and research areas affecting banks...

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$92.00

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Marketing Research for Non-profit, Community and Creative Organizations

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the...

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$373.00

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Marketing Communications and Brand Development in Emerging Economies Volume I

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer...

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$337.00

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The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s-Soul City, Stelle and Twin Oaks-with an emphasis on their financing, marketing,...

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$216.00

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