1214 results for 'power brand'

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    Global Brand Power
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    Global Brand Power

    The branding bible for today's globalized worldThe very meaning of brands and branding has changed dramatically. First, companies no longer own brands?their customers do. Second, brands have a...
    RRP: $35.25
    $34.00

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  • The Power of Branding The Power of Branding
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    The Power of Branding

    This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students'...
    $40.00

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  • Powerful Personal Brands Powerful Personal Brands
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    Powerful Personal Brands

    This book was written with three distinct audiences in mind:• Leaders and future leaders• Sales teams• Those entering or re-entering the workforceThough these audiences will read this...
    $31.00

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  • The Power of Branding in Agriculture The Power of Branding in Agriculture
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    The Power of Branding in Agriculture

    भूमिका: बदलते खेती के खेतों में, जहाँ उपभोक्ता चुनते हैं जागरूकताकभी सोचा है, खेतों में भी क्रांति का तूफान चल रहा है? वो ज़माना गया, जब किसान सिर्फ फसल उगाते थे और बिक्री की चिंता व्यापारियों की...
    $41.00

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  • Rich Brand Poor Brand Rich Brand Poor Brand
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    Rich Brand Poor Brand

    Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention.Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built.It...
    $166.00

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  • Brand Gap, The
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    Brand Gap, The

    The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their...
    $61.00

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  • Brand Fans Brand Fans
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    Brand Fans

    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement...
    $308.00

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    Branding to Differ

    In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi...
    $41.00

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  • The Brand Advocate The Brand Advocate
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    The Brand Advocate

    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...
    $18.00

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  • Brand Admiration
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    Brand Admiration

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management...
    $58.00

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  • The Resilient Brand The Resilient Brand
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    The Resilient Brand

    In today's constantly changing and competitive marketplace, it's more important than ever for businesses to stay relevant and adapt to new challenges. One key way to do this is through effective...
    $47.00

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  • The Language of Branding The Language of Branding
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    The Language of Branding

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a...
    $131.00

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  • The Phenomenon of Cult Brands The Phenomenon of Cult Brands
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    The Phenomenon of Cult Brands

    Cult Brands belong to the world's most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand...
    $128.00

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  • CEO Branding CEO Branding
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    CEO Branding

    CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful...
    $163.00

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  • Brand Momentum Brand Momentum
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    Brand Momentum

    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...
    $41.00

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  • The Origin of Brands The Origin of Brands
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    The Origin of Brands

    What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the...
    $29.00

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  • Brand Intervention Brand Intervention
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    Brand Intervention

    Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book...
    $131.00

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  • Brand Bewitchery Brand Bewitchery
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    Brand Bewitchery

    Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story...
    $47.00

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  • Blending AI & Brand Strategy Blending AI & Brand Strategy
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    Blending AI & Brand Strategy

    Blending AI & Brand Strategy" is an essential guide tailored for career professionals and aspiring thought leaders eager to leverage the transformative power of artificial intelligence in...
    $18.00

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    Brand Seduction
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    Brand Seduction

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • Branding In ESports Branding In ESports
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    Branding In ESports

    Engaging the Gamers" is a compelling exploration of the dynamic and rapidly growing world of eSports, and how branding strategies are leveraged to connect with a passionate and digitally native...
    $45.00

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    The Branded

    Isfalk is divided into two classes- the Branded, who are vulnerable to disease, and the Pure, who are bigger, stronger and immune. Orphaned twins Nara and Osha are sequestered in the citadel, where...
    $33.00

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  • Competitive Branding Strategies Competitive Branding Strategies
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    Competitive Branding Strategies

    Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to...
    $216.00

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  • Branding the Nation
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    Branding the Nation

    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...
    RRP: $85.95
    $75.00

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  • Corporate Branding Corporate Branding
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    Corporate Branding

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in...
    $398.00

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    Brand You Economics

    Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand.These methods can pay...
    $74.00

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  • Branding for Success! Branding for Success!
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    Branding for Success!

    In Branding for Success, Larry Checco debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets & celebrity...
    $41.00

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  • Branding in Politics Branding in Politics
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    Branding in Politics

    Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts...
    $72.00

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    Employer Branding Attributes Employer Branding Attributes
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    Employer Branding Attributes

    This study investigates the power of employer branding from different sectors in attracting young graduates from Pakistan. A survey questionnaire was used to obtain the data from young graduates of...
    RRP: $64.08
    $52.00

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  • Brand Against the Machine
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    Brand Against the Machine

    Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand...
    $48.00

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  • Personal Brand Clarity Personal Brand Clarity
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    Personal Brand Clarity

    Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step consulting guide to the personal brand-defining process. Realize your...
    $39.00

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  • Binge Worthy Branding Binge Worthy Branding
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    Binge Worthy Branding

    Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and...
    $27.00

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  • Brand for Talent
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    Brand for Talent

    Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of...
    $58.00

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  • Personal Brand Pathway Personal Brand Pathway
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    Personal Brand Pathway

    Discover the transformative power of personal branding with "Personal Brand Pathway" by Jay Surti. In this comprehensive guide, you'll embark on a journey to unlock your unique identity,...
    $34.00

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    African Luxury Branding

    Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African...
    $126.00

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  • Branded Faith Branded Faith
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    Branded Faith

    Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does...
    $79.00

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  • Border Brand Border Brand
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    Border Brand

    Dive into the gritty world of Border Brand, Raoul Whitfield's gripping serial novel originally serialized in Black Mask magazine. Now, for the first time, all six hard-hitting stories are collected...
    $45.00

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  • Brand Beauty Unleashed Brand Beauty Unleashed
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    Brand Beauty Unleashed

    This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it...
    $105.00

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  • Managing Brand Crises
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    Managing Brand Crises

    Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's...
    $104.00

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  • What Great Brands Do
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    What Great Brands Do

    Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an...
    $55.00

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    B2B Brand Portfolio Strategy B2B Brand Portfolio Strategy
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    B2B Brand Portfolio Strategy

    'To structure and manage their portfolio of brands is one of the biggest challenges businesses face nowadays'. - Philip Kotler - Companies whose product offerings include multiple brands know that...
    RRP: $59.26
    $48.00

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  • Brand Plan Rx Brand Plan Rx
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    Brand Plan Rx

    "How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us...
    $65.00

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  • The Cultural Meaning of Brands The Cultural Meaning of Brands
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    The Cultural Meaning of Brands

    The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization  is changing the marketplace and the way consumers bring cultural meanings and identities to...
    $147.00

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