577 results for 'role brand'

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  • The Corporate Brand The Corporate Brand
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    The Corporate Brand

    The Corporate Brand - The Changing Environment - The Corporate Brand and Corporate Strategy - Analysing the Corporate Brand - Corporate Structures - Communications and the Corporation - Employees:...
    $220.00

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  • Brand Culture Brand Culture
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    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    $410.00

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  • Brands and Cultural Analysis Brands and Cultural Analysis
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    Brands and Cultural Analysis

    This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in...
    $98.00

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  • Branding & AI Branding & AI
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    Branding & AI

    This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is...
    $97.00

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  • Brand Attachment Brand Attachment
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    Brand Attachment

    Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other...
    $122.00

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  • Brand Medicine Brand Medicine
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    Brand Medicine

    As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of...
    $122.00

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  • Advances in Corporate Branding Advances in Corporate Branding
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    Advances in Corporate Branding

    This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand...
    $194.00

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    Brand Seduction
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    Brand Seduction

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • Brands and the City Brands and the City
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    Brands and the City

    From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people's everyday lives. Drawing on extensive...
    $111.00

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  • Sustainable Branding Sustainable Branding
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    Sustainable Branding

    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate...
    $118.00

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  • Strategy and Management of Industrial Brands Strategy and Management of Industrial Brands
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    Strategy and Management of Industrial Brands

    Preface. 1: Development of the Concept of Brands. 1. Brands: from their origins to complexity. 2. The evolving status of brands. 3. The brand, a tool with ever-widening applications. 2: The Role of...
    $151.00

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  • Tourism Branding
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    Tourism Branding

    Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action",...
    $262.00

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  • Nation Branding and Sports Diplomacy Nation Branding and Sports Diplomacy
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    Nation Branding and Sports Diplomacy

    This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic,...
    $249.00

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  • Vertical Brand Portfolio Management Vertical Brand Portfolio Management
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    Vertical Brand Portfolio Management

    Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies...
    $92.00

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    Fashion Brand Stories
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    Fashion Brand Stories

    Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi'se , and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use...
    RRP: $61.99
    $61.00

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    African Luxury Branding

    Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African...
    $126.00

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  • Citizen Brands
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    Citizen Brands

    What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though...
    $80.00

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  • Corporate Brand Management Corporate Brand Management
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    Corporate Brand Management

    Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.0 (summa cum laude), Kozminski University, language: English,...
    $258.00

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  • Social Media Branding For Small Business Social Media Branding For Small Business
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    Social Media Branding For Small Business

    Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities...
    $62.00

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  • Retail Branding and Store Loyalty Retail Branding and Store Loyalty
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    Retail Branding and Store Loyalty

    Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts...
    $122.00

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  • Brand Equity & Advertising Brand Equity & Advertising
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    Brand Equity & Advertising

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The...
    $231.00

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  • Branding Harvard Branding Harvard
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    Branding Harvard

    Research Paper (postgraduate) from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.15, Central Queensland University, course: Brand Image Design, language: English,...
    $81.00

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  • Sustainable Energy Branding Sustainable Energy Branding
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    Sustainable Energy Branding

    Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation-the greatest environmental and economic challenges of our times-are prompting...
    $337.00

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  • The meaning of arts for brands The meaning of arts for brands
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    The meaning of arts for brands

    Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Southern Denmark (Marketing & Management), language: English,...
    $76.00

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  • Self-Brand connecting Communities Self-Brand connecting Communities
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    Self-Brand connecting Communities

    Diplomarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,3, Universität Mannheim (Lehrstuhl Psychologie II), Sprache: Deutsch, Abstract: „Brand Communities" stellen eine...
    $175.00

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  • The Value of Design in Retail and Branding
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    The Value of Design in Retail and Branding

    Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding...
    $220.00

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  • Brand New Ireland? Brand New Ireland?
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    Brand New Ireland?

    What role does the state have over national development within an increasingly globalized economy? Moreover, how do we conceive 'nationality' during periods of rapid economic and social change...
    $385.00

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  • The Branding of Right-Wing Activism The Branding of Right-Wing Activism
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    The Branding of Right-Wing Activism

    From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the...
    $67.00

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    Critical Role: Vox Machina Coloring Book

    Immerse yourself in some of the best moments from Critical Role's celebrated Vox Machina campaign with a brand new coloring book!Immerse yourself in some of the best moments from Critical Role's...
    $38.00

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  • Urban Events, Place Branding and Promotion Urban Events, Place Branding and Promotion
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    Urban Events, Place Branding and Promotion

    Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It...
    $373.00

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