1407 results for 'best brand'

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  • Brand Transformation Brand Transformation
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    Brand Transformation

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to...
    $123.00

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    Branding to Differ

    In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi...
    $41.00

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  • Employer Brand Management
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    Employer Brand Management

    Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The...
    $82.00

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  • The Power of Branding The Power of Branding
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    The Power of Branding

    This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students'...
    $40.00

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  • Sustainable Branding Sustainable Branding
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    Sustainable Branding

    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate...
    $118.00

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  • B2B Brand Management B2B Brand Management
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    B2B Brand Management

    This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a...
    $92.00

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  • Retail Marketing and Branding
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    Retail Marketing and Branding

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second...
    $87.00

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  • Brand Asset Management
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    Brand Asset Management

    "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your...
    $39.00

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  • Breakout Brands Breakout Brands
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    Breakout Brands

    The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best...
    $72.00

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    The Bullhearted Brand

    The statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such...
    $64.00

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  • The New Brand You The New Brand You
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    The New Brand You

    You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many...
    $22.00

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  • Competitive Branding Strategies Competitive Branding Strategies
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    Competitive Branding Strategies

    Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to...
    $216.00

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  • Brand Naming
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    Brand Naming

    You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a...
    $59.99

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  • Ethical Branding and Marketing Ethical Branding and Marketing
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    Ethical Branding and Marketing

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $373.00

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    Brand You Economics

    Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand.These methods can pay...
    $74.00

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  • Branding for Success! Branding for Success!
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    Branding for Success!

    In Branding for Success, Larry Checco debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets & celebrity...
    $41.00

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  • Breakthrough Branding Breakthrough Branding
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    Breakthrough Branding

    Branding provides a unique way for your library to distinguish itself--its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book...
    $173.00

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  • Branding Iron, The Branding Iron, The
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    Branding Iron, The

    The author's first book, notable for jacket blurb by author Rex Beach: "...It is one of the strongest and best told stories I have read..." Filmed by Goldwyn Pictures in 1920 under direction of...
    $30.00

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  • The 22 Immutable Laws of Branding The 22 Immutable Laws of Branding
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    The 22 Immutable Laws of Branding

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of...
    $32.00

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  • The Agile Brand Revisited The Agile Brand Revisited
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    The Agile Brand Revisited

    With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling...
    $47.00

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  • Brand for Talent
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    Brand for Talent

    Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of...
    $58.00

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  • Mindful Brand Auditing Mindful Brand Auditing
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    Mindful Brand Auditing

    business strategy booksDiscover The New Way To Explore Brand Value And Run A Successful Business!Are you new to brand auditing and want to learn everything about it?Do you want to explore how...
    $33.00

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  • Brand Identity Breakthrough Brand Identity Breakthrough
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    Brand Identity Breakthrough

    Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in...
    $52.00

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    Kids and branding in a digital world
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    Kids and branding in a digital world

    This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they...
    RRP: $183.99
    $179.00

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  • The Future-Ready Brand
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    The Future-Ready Brand

    In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the "identity crisis" they faced with so many of them indistinguishable from one another, failing at arguably...
    $37.00

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  • What Great Brands Do
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    What Great Brands Do

    Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an...
    $55.00

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  • Brand Plan Rx Brand Plan Rx
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    Brand Plan Rx

    "How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us...
    $65.00

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  • Protecting the Brand Protecting the Brand
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    Protecting the Brand

    Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.It is a unique perspective of best practices in addressing issues...
    $88.00

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  • The Branded Ones The Branded Ones
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    The Branded Ones

    Beneath a façade of palm trees and sunshine, homelessness and addiction are bubbling to the surface.It can be hard to shake the brands others place on you; Derek, currently homeless, knows this...
    $41.00

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  • Brands That Rock
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    Brands That Rock

    The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it,...
    $64.00

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  • Alliance Brand
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    Alliance Brand

    As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their...
    $87.00

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  • Think like a Brand, Not a Bank Think like a Brand, Not a Bank
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    Think like a Brand, Not a Bank

    Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment...
    $26.00

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  • Brand it like Jesus Brand it like Jesus
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    Brand it like Jesus

    A tale about marketing and the best marketer of all time: Can Jesus teach us anything about marketing? Well, Brand it like Jesus is a business fable filled with useful marketing ideas. Travel back in...
    $50.00

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  • The Brand and I The Brand and I
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    The Brand and I

    Demands on marketing and communications businesses continue to rise. People tell you that you are doing the right thing ... yet you can still be losing volume, share and profit. Textbooks portray the...
    $53.00

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  • Building Your Brand
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    Building Your Brand

    Does your brand strategy make sense?If you ask 10 people in your organization, how many different answers would you get * Can everyone in your organization explain how all the pieces (programs and...
    RRP: $32.99
    $23.00

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    Your Amazing Brand Story

    IS THERE A SECRET TO BUSINESS GROWTH? Yes, there is. And it may not be what your think ... Telling better stories in business is not about thinking up clever words, images or jingles that will...
    $42.00

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    Branded by Fate

    IvyWillow learns of the prince's murder and that her best friend is accused of committing it. IvyWillow then sets out to prove his innocence.
    $13.00

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  • Marketing Mess to Brand Success
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    Marketing Mess to Brand Success

    Marketing Manager's Guide to Successful Brand Marketing "Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer..." Donald Miller, author of...
    $59.00

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  • Give & Get Employer Branding Give & Get Employer Branding
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    Give & Get Employer Branding

    In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the...
    $44.00

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  • Brand New World Brand New World
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    Brand New World

    "So I'm going to save the world after all."Strange and yet all too familiar, this Brand New World of ours. History has been twisted. Just a little. Just enough. Here we meet ugly duckling Dior...
    $21.00

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  • Personal Branding - Market Yourself! Personal Branding - Market Yourself!
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    Personal Branding - Market Yourself!

    Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.Personal branding is a relatively new concept but it can be adopted...
    $28.00

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  • The Value of Design in Retail and Branding
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    The Value of Design in Retail and Branding

    Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding...
    $220.00

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  • Brand New Nation
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    Brand New Nation

    A Financial Times Best Book of the Year The first book that examines India's mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment...
    $214.00

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  • How To Develop And Launch A Drink Brand How To Develop And Launch A Drink Brand
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    How To Develop And Launch A Drink Brand

    If you are thinking of getting into the Food & Drink Industry then you need to read this book. It all seems so simple when you see brands on the shelf or the 'rise to fame' of brands such as Red...
    $57.00

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