2415 results for 'make brand'

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  • What Makes Winning Brands Different?
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    What Makes Winning Brands Different?

    This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying...
    $89.00

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  • The Power of Branding The Power of Branding
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    The Power of Branding

    This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students'...
    $40.00

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  • Brand Transformation Brand Transformation
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    Brand Transformation

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to...
    $123.00

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  • Brand Admiration
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    Brand Admiration

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management...
    $58.00

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    Brand Damage

    Personal branding is going to be one of North American businesses' most critical strategic initiatives in the next 3-5 years. Information is more accessible on individuals than ever before. Social...
    $49.00

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    Brand Seduction
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    Brand Seduction

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • Branding for Success! Branding for Success!
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    Branding for Success!

    In Branding for Success, Larry Checco debunks the notion that branding is the sole domain of large, well-funded corporations that can afford multimillion-dollar advertising budgets & celebrity...
    $41.00

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  • Strategic Brand Licensing Strategic Brand Licensing
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    Strategic Brand Licensing

    This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of...
    $373.00

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  • Bold School Brand Bold School Brand
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    Bold School Brand

    When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their...
    $45.00

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  • Brand Against the Machine
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    Brand Against the Machine

    Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand...
    $48.00

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  • Destination Brands Destination Brands
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    Destination Brands

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with...
    $137.00

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  • Branding In ESports Branding In ESports
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    Branding In ESports

    Engaging the Gamers" is a compelling exploration of the dynamic and rapidly growing world of eSports, and how branding strategies are leveraged to connect with a passionate and digitally native...
    $45.00

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  • Retail Marketing and Branding
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    Retail Marketing and Branding

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second...
    $87.00

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  • Brand Meaning Management
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    Brand Meaning Management

    Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes...
    $321.00

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    The Branded

    Isfalk is divided into two classes- the Branded, who are vulnerable to disease, and the Pure, who are bigger, stronger and immune. Orphaned twins Nara and Osha are sequestered in the citadel, where...
    $33.00

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  • Brand Growth Barriers Brand Growth Barriers
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    Brand Growth Barriers

    How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph...
    $107.00

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  • AHA Moments in Brand Management AHA Moments in Brand Management
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    AHA Moments in Brand Management

    CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing...
    $20.00

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  • Branding the Nation
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    Branding the Nation

    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...
    RRP: $85.95
    $75.00

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  • Brand Naming
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    Brand Naming

    You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a...
    $59.99

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  • Advanced Brand Management
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    Advanced Brand Management

    The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be...
    $84.00

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    The Bullhearted Brand

    The statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such...
    $64.00

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  • Branding and Marketing Branding and Marketing
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    Branding and Marketing

    If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading…Did you know:The brand worth the most in the entire...
    $43.00

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  • Brand Plan Rx Brand Plan Rx
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    Brand Plan Rx

    "How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us...
    $65.00

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  • Branding in Politics Branding in Politics
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    Branding in Politics

    Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts...
    $72.00

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  • Corporate Branding Corporate Branding
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    Corporate Branding

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in...
    $398.00

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    Global Brand Power
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    Global Brand Power

    The branding bible for today's globalized worldThe very meaning of brands and branding has changed dramatically. First, companies no longer own brands?their customers do. Second, brands have a...
    RRP: $35.25
    $34.00

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  • Ethical Branding and Marketing Ethical Branding and Marketing
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    Ethical Branding and Marketing

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $373.00

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  • Destination Branding Destination Branding
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    Destination Branding

    Master's Thesis from the year 2013 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism...
    $173.00

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  • Handbook of Media Branding Handbook of Media Branding
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    Handbook of Media Branding

    This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research...
    $335.00

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  • Mindful Brand Auditing Mindful Brand Auditing
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    Mindful Brand Auditing

    business strategy booksDiscover The New Way To Explore Brand Value And Run A Successful Business!Are you new to brand auditing and want to learn everything about it?Do you want to explore how...
    $33.00

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    Billion-Dollar Branding
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    Billion-Dollar Branding

    Go ahead. Ask 10 people what branding is. Youundefinedll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth:...
    RRP: $35.99
    $29.00

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  • Brand the Author (Not the Book) Brand the Author (Not the Book)
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    Brand the Author (Not the Book)

    ★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps...
    $32.00

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    Kids and branding in a digital world
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    Kids and branding in a digital world

    This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they...
    RRP: $183.99
    $179.00

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  • Secrets of a Well Dressed Brand Secrets of a Well Dressed Brand
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    Secrets of a Well Dressed Brand

    Most professionals don't realize they're making major mistakes with their wardrobe that could cost them clients, money, and influence. Why? They don't look the part. This is not about faking it until...
    $76.00

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    The Future of Purpose-Driven Branding
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    The Future of Purpose-Driven Branding

    Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and...
    RRP: $32.99
    $30.00

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  • BILLION DOLLAR BRAND BILLION DOLLAR BRAND
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    BILLION DOLLAR BRAND

    When it comes to embracing your story and using the most transformative life chapters tobuild a multi-million dollar business, Shaan Rais is among the branding titans.This book pays tribute to his...
    $54.00

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  • The Cultural Meaning of Brands The Cultural Meaning of Brands
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    The Cultural Meaning of Brands

    The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization  is changing the marketplace and the way consumers bring cultural meanings and identities to...
    $147.00

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  • Personal & Business Branding Personal & Business Branding
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    Personal & Business Branding

    Personal & Business Branding Are you trying build your personal brand with still, no results?Are you dying to get your brand out there but have no idea how?Are you waiting to go...
    $18.00

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  • Luxury Fashion Branding Luxury Fashion Branding
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    Luxury Fashion Branding

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging...
    $123.00

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  • Experience My Brand Experience My Brand
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    Experience My Brand

    Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services...
    $38.00

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  • A-Z of better brand language A-Z of better brand language
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    A-Z of better brand language

    Ever wondered why the words you write aren't having the impact you expect?In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language...
    $16.00

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  • Brands Win Championships Brands Win Championships
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    Brands Win Championships

    Defense doesn't win championships. Defense wins games. Brands win championships.In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not...
    $50.00

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    Your Amazing Brand Story

    IS THERE A SECRET TO BUSINESS GROWTH? Yes, there is. And it may not be what your think ... Telling better stories in business is not about thinking up clever words, images or jingles that will...
    $42.00

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