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1150 results for 'social brand'

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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research...

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$122.00

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Social Media Branding For Small Business

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities...

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$62.00

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Social Media Success For Every Brand

Based on Donald Miller’s bestselling bookBuilding a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media...

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$43.00

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Building Brand Identity in the Age of Social Media

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for...

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$328.00

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Measurement of Soccer Brands in Social Media

Studienarbeit aus dem Jahr 2013 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,7, Westfälische Wilhelms-Universität Münster (Marketingcenter), Veranstaltung: Roland...

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$70.00

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Social Media Branding in the Age of Obama

"Social Media Branding in the Age of Obama" is a social media guide designed to help you understand and make the most of the free social media tools available for use on the internet.Barack Obama...

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$39.00

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Improvement of social media communication for fashion brand

Social media is not a new term, not a trend or a new wave of communication. When it comes to business, majority of new start-ups and newly launched brands from the very beginning are based on power...

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$50.00

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Crushing It with Social Media Marketing and Personal Branding

Crush It with Social Media MarketingAre you looking to take your business to new heights with the up to date social media marketing strategies? Learn where to prioritize your time so you can maximize...

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$42.00

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Building Your Brand in the Age of Social Media

The New Frontier of Branding In an age where social media shapes our perceptions and influencesour decisions, building a brand has transformed from a strategicmarketing endeavor into an intricate...

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$57.00

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The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.9, Limkokwing University of Creative Technology, language: English, abstract:...

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$123.00

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Social Media Marketing and Personal Branding Bible

If you want to learn how you AND your business can dominate Social Media then keep reading Do you want to get more leads than ever before? Do you want to learn proven strategies to build HUGE...

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$26.00

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Social Media Marketing : A Guide to Growing Your Brand with Social Media by Jacob Kirby (Paperback)

SOCIAL MEDIA MARKETING"Social Media Marketing: A Guide to Growing Your Brand with Social Media" is a great introductory guide to using social media platforms to market your business or brand. This...

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$16.49

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Social Media Marketing : A Guide to Growing Your Brand with Social Media by Jacob Kirby (Hardcover)

SOCIAL MEDIA MARKETING"Social Media Marketing: A Guide to Growing Your Brand with Social Media" is a great introductory guide to using social media platforms to market your business or brand. This...

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$32.99

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Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry

Bachelor Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,00, University of applied sciences, course: International Wine...

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$74.00

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Value Branding with Social Media Marketing

You will never be rich! You know how many people told me that? Just about every family member and friend I trusted.It was from this moment I made it a point to prove them wrong.Three years later I...

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$34.00

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Social Media and Luxury Brands

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Technische Universität Berlin (Marketing), Veranstaltung: Marketing Hauptseminar, Sprache:...

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$86.00

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Sharing Behavior of Brand Crisis Information on Social Media

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis...

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$238.00

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Social Media Marketing : A Comprehensive Guide to Growing Your Brand on Social Media by Jason Lazar (Paperback)

SOCIAL MEDIA MARKETINGToday, platforms like Facebook, Twitter, and Instagram are making it amazingly easy for businesses to convey their message, identity, and products to millions of people, all...

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$16.49

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Social Brand Management in a Post Covid-19 Era

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and...

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$54.00

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Social Media Marketing : A Comprehensive Guide to Growing Your Brand on Social Media by Jason Lazar (Hardcover)

SOCIAL MEDIA MARKETINGToday, platforms like Facebook, Twitter, and Instagram are making it amazingly easy for businesses to convey their message, identity, and products to millions of people, all...

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$32.99

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Brands and Branding : Strategy to Build and Nurture Brands by Ashita Aggarwal (Paperback)

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of...

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$83.99

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Corporate Social Responsibility als Instrument im Employer Branding. Welche Bedeutung hat CSR in deutschen Startups?

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Führung und Personal - Employer Branding, Note: 1,7, Bergische Universität Wuppertal, Sprache: Deutsch, Abstract: Die Bachelorarbeit untersucht,...

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$90.00

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Brands and Branding : Strategy to Build and Nurture Brands by Ashita Aggarwal (Hardcover)

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the...

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$312.40

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Sustainable Branding

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate...

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$118.00

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people's everyday lives. Drawing on extensive...

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$111.00

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Branding and Marketing

If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading…Did you know:The brand worth the most in the entire...

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$43.00

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Social Recruiting und Employer Branding unter Einbezug der Mitarbeiter der ING-DiBa

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität der Bundeswehr München, Neubiberg, Sprache: Deutsch, Abstract: Im Rahmen des...

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$95.00

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon...

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$565.00

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REALITY IN BRANDING

BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left...

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$48.00

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Global Branding. Suggestions to get into the Interbrand top 100 brands list

Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 78%, University of Warwick (Warwick Business School), course: Global Branding,...

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$69.00

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Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management

Diploma Thesis from the year 2010 in the subject Sport - Sport Economics, Sport Management, grade: 1,3, University of Bath, language: English, abstract: The aim of this thesis is to transfer...

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$120.00

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User-Generated Content and its Impact on Branding

The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands'...

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$116.00

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Brand Page Attachment

Barbara Kleine-Kalmeranalyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the...

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$92.00

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The Brand IDEA

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control...

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$95.00

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Brand Damage

Personal branding is going to be one of North American businesses' most critical strategic initiatives in the next 3-5 years. Information is more accessible on individuals than ever before. Social...

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$49.00

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Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct...

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$347.00

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The Future of Purpose-Driven Branding

Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and...

RRP: $32.99

$30.00

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...

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$373.00

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods - catchy slogans,...

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$385.00

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Global Brand Power

The branding bible for today's globalized worldThe very meaning of brands and branding has changed dramatically. First, companies no longer own brands?their customers do. Second, brands have a...

RRP: $35.25

$34.00

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Online brand communities

AbstractThis dissertation examines how online brand communities create value through social practices. Building on the work of Schau et al. (2009) this study utilizes a netnographic approach and...

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$154.00

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors...

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$128.00

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes...

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$321.00

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Brand Now

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most...

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$39.00

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to...

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$216.00

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and...

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$238.00

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Brand Desire

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions,...

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$65.00

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Branding the Nation

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...

RRP: $85.95

$75.00

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