802 results for 'case brand'

Sidebar Sidebar Sidebar
  • Brand Fusion Brand Fusion
    Add to Cart The item has been added

    Brand Fusion

    Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that...
    $93.00

    Add to Cart The item has been added
  • The Employer Brand
    Add to Cart The item has been added

    The Employer Brand

    Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial...
    $92.00

    Add to Cart The item has been added
  • Ethical Branding and Marketing Ethical Branding and Marketing
    Add to Cart The item has been added

    Ethical Branding and Marketing

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $373.00

    Add to Cart The item has been added
  • Corporate Brand Design Corporate Brand Design
    Add to Cart The item has been added

    Corporate Brand Design

    Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature...
    $118.00

    Add to Cart The item has been added
  • Advanced Brand Management
    Add to Cart The item has been added

    Advanced Brand Management

    The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be...
    $84.00

    Add to Cart The item has been added
  • Branding & AI Branding & AI
    Add to Cart The item has been added

    Branding & AI

    This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is...
    $97.00

    Add to Cart The item has been added
  • Brand Fans Brand Fans
    Add to Cart The item has been added

    Brand Fans

    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement...
    $308.00

    Add to Cart The item has been added
  • Brand Culture Brand Culture
    Add to Cart The item has been added

    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    $410.00

    Add to Cart The item has been added
  • Brand Momentum Brand Momentum
    Add to Cart The item has been added

    Brand Momentum

    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...
    $41.00

    Add to Cart The item has been added
  • Brand Assets
    Add to Cart The item has been added

    Brand Assets

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...
    $198.00

    Add to Cart The item has been added
  • Sustainable Branding Sustainable Branding
    Add to Cart The item has been added

    Sustainable Branding

    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate...
    $118.00

    Add to Cart The item has been added
  • Brand Metrics Brand Metrics
    Add to Cart The item has been added

    Brand Metrics

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $432.00

    Add to Cart The item has been added
  • China Branding China Branding
    Add to Cart The item has been added

    China Branding

    This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to...
    $254.00

    Add to Cart The item has been added
  • The Language of Branding The Language of Branding
    Add to Cart The item has been added

    The Language of Branding

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a...
    $131.00

    Add to Cart The item has been added
  • Brand Manners
    Add to Cart The item has been added

    Brand Manners

    How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep...
    $32.00

    Add to Cart The item has been added
  • B2B Brand Management B2B Brand Management
    Add to Cart The item has been added

    B2B Brand Management

    This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a...
    $92.00

    Add to Cart The item has been added
  • Destination Brands Destination Brands
    Add to Cart The item has been added

    Destination Brands

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with...
    $137.00

    Add to Cart The item has been added
  • Sport Brands Sport Brands
    Add to Cart The item has been added

    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    $373.00

    Add to Cart The item has been added
  • Customize the Brand
    Add to Cart The item has been added

    Customize the Brand

    This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each...
    $99.00

    Add to Cart The item has been added
  • Branding as Communication Branding as Communication
    Add to Cart The item has been added

    Branding as Communication

    By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings...
    $147.00

    Add to Cart The item has been added
  • Retail Marketing and Branding
    Add to Cart The item has been added

    Retail Marketing and Branding

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second...
    $87.00

    Add to Cart The item has been added
  • sale
    Fashion Brand Stories
    Add to Cart The item has been added

    Fashion Brand Stories

    Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi'se , and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use...
    RRP: $61.99
    $61.00

    Add to Cart The item has been added
  • Breakout Brands Breakout Brands
    Add to Cart The item has been added

    Breakout Brands

    The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best...
    $72.00

    Add to Cart The item has been added
  • Branded Entertainment in Korea Branded Entertainment in Korea
    Add to Cart The item has been added

    Branded Entertainment in Korea

    Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the...
    $147.00

    Add to Cart The item has been added
  • Employer Branding for Competitive Advantage Employer Branding for Competitive Advantage
    Add to Cart The item has been added

    Employer Branding for Competitive Advantage

    This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current...
    $373.00

    Add to Cart The item has been added
  • Inclusive Branding Inclusive Branding
    Add to Cart The item has been added

    Inclusive Branding

    Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and...
    $151.00

    Add to Cart The item has been added
  • Competitive Branding
    Add to Cart The item has been added

    Competitive Branding

    "Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of...
    $102.00

    Add to Cart The item has been added
  • Global Branding Global Branding
    Add to Cart The item has been added

    Global Branding

    "Global Branding Borderless Success Stories" is a compelling and informative collection that delves into the world of international business and marketing, showcasing a diverse array of triumphs and...
    $48.00

    Add to Cart The item has been added
  • Advances in Chinese Brand Management Advances in Chinese Brand Management
    Add to Cart The item has been added

    Advances in Chinese Brand Management

    This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American...
    $283.00

    Add to Cart The item has been added
  • The Resilient Brand The Resilient Brand
    Add to Cart The item has been added

    The Resilient Brand

    In today's constantly changing and competitive marketplace, it's more important than ever for businesses to stay relevant and adapt to new challenges. One key way to do this is through effective...
    $47.00

    Add to Cart The item has been added
  • Brand Journalism
    Add to Cart The item has been added

    Brand Journalism

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of...
    $392.00

    Add to Cart The item has been added
  • Branding In ESports Branding In ESports
    Add to Cart The item has been added

    Branding In ESports

    Engaging the Gamers" is a compelling exploration of the dynamic and rapidly growing world of eSports, and how branding strategies are leveraged to connect with a passionate and digitally native...
    $45.00

    Add to Cart The item has been added
  • Brand Desire
    Add to Cart The item has been added

    Brand Desire

    Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions,...
    $65.00

    Add to Cart The item has been added
  • Brand Mascots Brand Mascots
    Add to Cart The item has been added

    Brand Mascots

    Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low...
    $462.00

    Add to Cart The item has been added
  • Tourism Branding
    Add to Cart The item has been added

    Tourism Branding

    Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action",...
    $262.00

    Add to Cart The item has been added