2215 results for 'market wide'

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  • The Marketing Environment (RLE Marketing) The Marketing Environment (RLE Marketing)
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    The Marketing Environment (RLE Marketing)

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and...
    $121.00

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  • Law and Markets Law and Markets
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    Law and Markets

    Law and Markets examines the interaction between legal rules, market forces and prices. It emphasises the economic effects of legal rules on individual incentives in both market and non-market...
    $184.00

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  • Marketing Metaphors and Metamorphosis Marketing Metaphors and Metamorphosis
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    Marketing Metaphors and Metamorphosis

    In the early 21st century, marketing is 'under fire' as never before. Its nature and contribution to business performance are under serious scrutiny by practitioners and theorists. Surely metaphors...
    $200.00

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  • Truth in Marketing Truth in Marketing
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    Truth in Marketing

    Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not...Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or...
    $160.00

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  • Marketing in Perspective (RLE Marketing) Marketing in Perspective (RLE Marketing)
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    Marketing in Perspective (RLE Marketing)

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author...
    $121.00

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  • The Youtube Marketing Handbook The Youtube Marketing Handbook
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    The Youtube Marketing Handbook

    YouTube marketing is one of the most powerful marketing tools of the digital age and is a must have in any modern marketing plan. YouTube offers a wide variety of resources and tools to help...
    $38.00

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  • Creativity and Marketing
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    Creativity and Marketing

    Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity...
    $220.00

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  • Wired Marketing
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    Wired Marketing

    Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context...
    $177.00

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  • Problems in Marketing
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    Problems in Marketing

    Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The...
    $460.00

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  • Marketing in Transition Marketing in Transition
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    Marketing in Transition

    This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of...
    $227.00

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  • The Ultimate Guide to Network Marketing
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    The Ultimate Guide to Network Marketing

    Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven...
    $47.00

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  • The Dynamic Market The Dynamic Market
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    The Dynamic Market

    The Indian stock markets have always been a dynamic and challenging landscape for investors. With its rapidly growing economy and diverse industries, India offers an abundance of investment...
    $31.00

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  • Marketing Horizons Marketing Horizons
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    Marketing Horizons

    Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and...
    $227.00

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  • The Business Marketing Course
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    The Business Marketing Course

    The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a...
    $167.00

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  • Lateral Marketing
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    Lateral Marketing

    A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes...
    $82.00

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  • Minority Marketing Minority Marketing
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    Minority Marketing

    This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It...
    $220.00

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  • Lean Marketing Lean Marketing
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    Lean Marketing

    The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy.The Lean Marketing...
    $21.00

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  • Museum Marketization Museum Marketization
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    Museum Marketization

    This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from...
    $114.00

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  • Pharma Marketing Management Pharma Marketing Management
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    Pharma Marketing Management

     This book is written strictly as Per PCI syllabus.This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of...
    $29.00

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  • Marketing Transformation Marketing Transformation
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    Marketing Transformation

    This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field;...
    $442.00

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  • Digital Marketing Outsourcing Digital Marketing Outsourcing
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    Digital Marketing Outsourcing

    Unlock the secrets to digital marketing success with "Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online." Husam Jandal, an internationally renowned speaker,...
    $30.00

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  • The Euro Capital Market
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    The Euro Capital Market

    The authors predict that the impact will be far-reaching, leading to a more liquid, mature and efficient capital market. The structure of capital markets in Europe and the behaviour of actors in...
    $223.00

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  • Cause-Related Marketing Cause-Related Marketing
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    Cause-Related Marketing

    Inhaltsangabe:Abstract:Cause-related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the...
    $134.00

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  • Markets in their Place Markets in their Place
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    Markets in their Place

    Markets are usually discussed in abstract terms, as an economic organizing principle, a generalized alternative to government planning, or even as powerful actors in their own right, able to shape...
    $392.00

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  • Markets, rules and institutions of exchange
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    Markets, rules and institutions of exchange

    This book is about how to understand the huge variety of markets and market organisation in contemporary economies through a dialogue between a group of UK and French scholars. It presents a critique...
    $217.00

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  • Markets for Water Markets for Water
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    Markets for Water

    Markets for Water: Potential and Performance dispels many of the myths surrounding water markets and gives readers a comprehensive picture of the way that markets have developed in different ...
    $335.00

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  • Industrial Marketing Strategy
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    Industrial Marketing Strategy

    Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .Industrial Marketing StrategyWidely regarded as a classic text in the field, IndustrialMarketing Strategy,...
    $141.00

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  • Tidal Swings of the Stock Market Tidal Swings of the Stock Market
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    Tidal Swings of the Stock Market

    First published in 1918 and recognized in its day as "The Magazine of Wall Street," Tidal Swings Of The Stock Market defines what is now popularly known as the occurrence of stock market fluctuations...
    $36.00

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  • The Essentials of Contemporary Marketing
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    The Essentials of Contemporary Marketing

    An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional...
    $65.00

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  • Modeling Markets Modeling Markets
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    Modeling Markets

    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to...
    $249.00

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  • Sourcebook of Labor Markets Sourcebook of Labor Markets
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    Sourcebook of Labor Markets

    A distinguished roster of contributors considers the state of the art of the field at the turn of the 21st century and charts an ambitious agenda for the future. Following what the editors describe...
    $357.00

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  • Marketing Insights from A to Z
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    Marketing Insights from A to Z

    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of...
    $67.00

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  • Inbound Marketing and SEO
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    Inbound Marketing and SEO

    Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO...
    $49.00

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  • Marketing Mess to Brand Success
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    Marketing Mess to Brand Success

    Marketing Manager's Guide to Successful Brand Marketing "Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer..." Donald Miller, author of...
    $59.00

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  • Emerging Market Capital Flows Emerging Market Capital Flows
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    Emerging Market Capital Flows

    In a little over one decade, the spread of market-oriented policies has turned the once so-called lesser developed countries into emerging markets. Many forces have been responsible for the...
    $335.00

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  • Professional Services Marketing
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    Professional Services Marketing

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for...
    $62.00

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  • The Art of Social-Network Marketing The Art of Social-Network Marketing
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    The Art of Social-Network Marketing

    The Art of Social-Network Marketing is a collection of Internet-based marketing tips and techniques for the beginner and professional alike. Ken Powers unlocks the secrets of utilizing...
    $18.00

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  • Marketing in a Digital World
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    Marketing in a Digital World

    Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing...
    $224.00

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  • Rediscovering the Essentiality of Marketing Rediscovering the Essentiality of Marketing
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    Rediscovering the Essentiality of Marketing

    This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars...
    $270.00

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  • Labor Markets in Asia Labor Markets in Asia
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    Labor Markets in Asia

    Unemployment and underemployment are developing into Asia's most important long-term problems. On conservative estimates, the region is home to at least 500 million workers who are either unemployed...
    $227.00

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  • Nonprofit Marketing Best Practices
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    Nonprofit Marketing Best Practices

    From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.In today's challenging economic climate, every nonprofit organization needs an...
    $110.00

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  • Nonlinear Labor Market Dynamics Nonlinear Labor Market Dynamics
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    Nonlinear Labor Market Dynamics

    Nonlinear Labor Market Dynamics discusses adjustment processes in labor markets. Contrary to linear-stochastic approaches this book is based on a non-linear deterministic framework. It is shown that ...
    $92.00

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  • Retail Marketing Management Retail Marketing Management
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    Retail Marketing Management

    In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of...
    $333.00

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  • Housing and Labour Markets Housing and Labour Markets
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    Housing and Labour Markets

    First published in 1991. The connection between housing and work is one of the most discussed yet least understood aspects of modern society. Housing and Labour Markets explores the different ways in...
    $333.00

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  • Agricultural Markets Beyond Liberalization Agricultural Markets Beyond Liberalization
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    Agricultural Markets Beyond Liberalization

    Agricultural markets have entered a long-term process of liberalization, with the aim of reducing imposed market imperfections such as monopolistic public trade, entry barriers and subsidies. The ...
    $335.00

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  • Creating and Delivering Value in Marketing Creating and Delivering Value in Marketing
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    Creating and Delivering Value in Marketing

    ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research,...
    $227.00

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